Intra Personal Dynamics presentation on McDonald's. Covers the history of McDonald's, its organizational structure, global operations, product mix and the challenges faced.

1. INTRA PERSONAL DYNAMICS
Presentation on
McDonald’s
Presented by:
Priya Gurumoorthy
P16032

2. About McDonald’s
Industry Restaurants
Genre Fast Food Restaurant
Founded McDonald's: May 15, 1940; 77 years ago
San Bernardino, California
McDonald's Corporation: April 15, 1955; 62 years ago
Des Plaines, Illinois
Founders McDonald's: Richard and Maurice McDonald
McDonald's Corporation: Ray Kroc
Headquarters Oak Brook, Illinois, U.S.(moving to Chicago in 2018)
Number of locations About 36,900 (December 31, 2016)
Area served Worldwide
Key people •Andrew J. McKenna(Chairman)
•Steve Easterbrook (President and CEO)
Products •Hamburgers
•chicken
•French fries
•soft drinks
•milkshakes
•salads
•desserts
•coffee
•breakfast
•Wraps

3. History of McDonald’s
• 1940: Restaurant opened by brothers Richard and Maurice McDonald.
• 1948: Introduction of the "Speedee Service System
• 1953: The first McDonald's with the arches opened in Phoenix, Arizona in March 1953. The original
mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose
name was "Speedee".
• 1961: McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description
"Drive-In Restaurant Services", which continues to be renewed; the company filed for a trademark
on a new logo—an overlapping, double-arched "M" symbol.
• 1962: Golden Arches replaced Speedee as the company symbol
• 1965: A new mascot, Ronald McDonald, was introduced. The clown-like man having puffed out
costume legs appeared in advertising aimed at children.
• 1968: The company applied for a U.S. trademark.
• 1976: Kroc and the McDonald brothers feuded over control of the business, as documented in
Kroc's autobiography. The San Bernardino restaurant was demolished and the site was sold to
the Juan Pollo restaurant chain. This area now serves as headquarters for the Juan Pollo chain, as
well as a McDonald's and Route 66 museum. With the expansion of McDonald's into many
international markets, the company has become a symbol of globalization and the spread of
the American way of life. Its prominence has also made it a frequent topic of public debates
about obesity, corporate ethics, and consumer responsibility.

4. Organizational Structure
CEO
Executive VP &
Global Chief
Rest. Operator
Europe
Latin
America
Asia Pacific
CFO
President
& COO
Executive VP
Zone
Managers
Regional
Managers
Market
Manager
Franchisee
Operating
Manager
Supervisors
Store
Managers
1st Asst
Shift
Managers
Crew Persons
Regional
Human
Resources

5. Its Operations
• McDonalds categorizes its markets in four
segments—U.S., Europe, Asia Pacific, Middle East,
and Africa (or APMEA), and other countries and
corporate (or OCC).
About 81% of
McDonalds’
restaurants are
franchised and only
19% are company
owned restaurants.

6. Product Mix (India)
Product
Mix
Veg Menu
Non Veg
Menu
Beverages
Frozen
Desserts
• McVeggie
• McAloo Tikki
• Paneer Salsa Wrap
• Crispy Chinese
• Veg McCurry Pan
• Pizza McPuff
• Chicken
Maharaja Mac
• McChicken
• Fillet-O-Fish
• Chicken Mexican
Wrap
• Chicken McGrill
• Cold Coffee
• Ice Tea
• Soft Drinks
• Mc Shakes
• Hot Serves
• Soft Serve
Cone
• McSwirl
• Soft Serve
• Flavor Burst
• Floats

7. Challenges faced by
McDonald’s
Negative
Publicity
Employee
Dissatisfaction
Health Factors

8. Employee Dissatisfaction
• Problem:
– High Employee Turnover
– Low morale of the restaurant Crew
– Employer-Employee relationship not good
• Solution:
– Feedback System encouraging anonymity
– Two Factor Theory

9. Negative Publicity
• Problem:
– Its not “Premium Quality”
– Legal Issues
• Solution:
– Feedback from Customers
– Awareness Campaigns

10. Health Factors
• Problem:
– Unhealthy Menu
– Unhygienic conditions
• Solution:
– Introduce a healthier menu

11. Thank You!