psychology comic

1. Social Psychology Comic Strip
Never Judge A Book By Its Cover
Group member
Foong Wing Hoe 0320085
Chia Ly Vier 0320142
Kiraly Renaud 0320322
Pang Kai Yun 0319802
Charel Fernando 0320106

3. THE STORYLINE

4. The story begins in a busy street where thousands of people
walk around and nobody looks or cares about the beggar beside
the street.

5. A guy wearing a gold necklace with tattoos on both arms went
into a coffee shop. The shopkeeper immediately thinks that he
is a gangster based on his appearance.

6. The shopkeeper is shocked by the gangster looking guy and he
thought that the guy might rob him with a gun but he just ordered
a cup of latte.

7. An hour later, a beautiful lady came in and bought a cup of
coffee. The guy approaches him but he was rejected by the lady
because she thinks that he’s not handsome and disrespectful.

8. The guy went out from the shop and approached the beggar. He
gave food to the beggar and the beggar was shocked because
he thought that nobody is going to help him.

9. CONCEPT 1: DIFFUSION RESPONSIBILITY
This process occurs when a bystander does not take
action to help because other persons share the
responsibility for intervening.
In the comic, the action of people passing by the beggar beside
the street portrays diffusion responsibility as they tend to think
that others share the responsibility to help him, so they tend to
think that others will help him even if I do not help.

10. CONCEPT 2: STEREOTYPE
A type of schema in which we apply generalized
information to an individual based on the group to
which he or she belongs.
In the comic, the shopkeeper experience stereotype as he
categorize the guy as a gangster based on his physical
appearance. He thinks that everyone with tattoo is considered as
unfriendly and is involved in illegal activities.

11. CONCEPT 3: AFFECTIVE FORECASTING
The process of predicting (often inaccurate ones) the
impact future events will have on our overall emotional
state.
In the comic, the shopkeeper experience affective forecasting
as he predicts the gangster looking guy is going to rob him
with a gun which is inaccurate because he is just another
normal customer.

12. CONCEPT 4: FIRST IMPRESSION
The event when one person first encounters another
person and forms a mental image of that person.
In the comic, we can see that the lady rejected the guy
immediately due to her first impression towards him because
she thinks that he’s not handsome at all.

13. CONCEPT 5: FALSE CONSENSUS EFFECT
A phenomenon that causes individuals to assume that
everyone shares the same opinion as they do.
In the comic, the beggar utilises false consensus effect which he
assumes that everyone will think as he do -- nobody will help him.
He was wrong because there is still kind soul who will help a
beggar without any reason.

14. CONCLUSION
In the comic, a total of 5 concept is incorporated:
DIFFUSION RESPONSIBILITY
STEREOTYPE
AFFECTIVE FORECASTING
FIRST IMPRESSION
FALSE CONSENSUS EFFECT

15. Thank You !