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1. Social Psychology Comic Strip
Never Judge A Book By Its Cover
Group member
Foong Wing Hoe 0320085
Chia Ly Vier 0320142
Kiraly Renaud 0320322
Pang Kai Yun 0319802
Charel Fernando 0320106

3. THE STORYLINE

4. The story begins in a busy street where thousands of people walk around and
nobody looks or cares about the beggar beside the street.

5. CONCEPT 1: DIFFUSION RESPONSIBILITY
This process occurs when a bystander does not take action to help because other
persons share the responsibility for intervening.
In the comic, the action of people passing by the beggar beside the street
portrays diffusion responsibility as they tend to think that others share the
responsibility to help him, so they tend to think that others will help him
even if I do not help.

6. A guy wearing a gold necklace with tattoos on both arms went into a coffee shop.
The shopkeeper immediately thinks that he is a gangster based on his
appearance.

7. CONCEPT 2: STEREOTYPE
A type of schema in which we apply generalized information to an individual
based on the group to which he or she belongs.
In the comic, the shopkeeper experience stereotype as he categorize the guy
as a gangster based on his physical appearance. He thinks that everyone with
tattoo is considered as unfriendly and is involved in illegal activities.

8. The shopkeeper is shocked by the gangster looking guy and he thought that the
guy might rob him with a gun but he just ordered a cup of latte.

9. CONCEPT 3: AFFECTIVE FORECASTING
The process of predicting (often inaccurate ones) the impact future events will
have on our overall emotional state.
In the comic, the shopkeeper experience affective forecasting as he predicts
the gangster looking guy is going to rob him with a gun which is inaccurate
because he is just another normal customer.

10. An hour later, a beautiful lady came in and bought a cup of coffee. The guy
approaches him but he was rejected by the lady because she thinks that he’s not
handsome and disrespectful.

11. CONCEPT 4: FIRST IMPRESSION
The event when one person first encounters another person and forms a mental
image of that person.
In the comic, we can see that the lady rejected the guy immediately due to her
first impression towards him because she thinks that he’s not handsome at
all.

12. The guy went out from the shop and approached the beggar. He gives food to the
beggar and the beggar was shocked because he thought that nobody is going to
help him.

13. CONCEPT 5: FALSE CONSENSUS EFFECT
A phenomenon that causes individuals to assume that everyone shares the same
opinion they do.
In the comic, the beggar utilises false consensus effect which he assumes that
everyone will think as he do -- nobody will help him. He was wrong because
there is still kind soul who will help a beggar without any reason.

14. CONCLUSION
In the comic, a total of 5 concept is incorporated:
DIFFUSION RESPONSIBILITY
STEREOTYPE
AFFECTIVE FORECASTING
FIRST IMPRESSION
FALSE CONSENSUS EFFECT

15. Thank You !