Research can be classified as either basic or applied. Basic research seeks to expand knowledge and develop theories without necessarily solving immediate problems, while applied research tests theories and principles to solve practical problems. Applied research aims to improve areas like agricultural production, disease treatment, and energy efficiency. Examples of applied research topics include persuasion techniques and interventions for autism.

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2. • Research is defined as a systematic and objective attempt to
study a problem for the purpose of deriving general
principles.
• The word research is derived from the old French word
“cerchier” meaning to seek or search.
• A researcher seeks exhaustively for three reasons: for more
explanations, for verifiable truth, and to make discoveries.

3. • According to goal, Research is classified in to two:
 Basic or Pure research
 Applied research

4.  Applied research is defined as a research which is used to
answer a specific question, determine why something failed or
succeeded, solve a specific, pragmatic problem related to
product development, or to gain better understanding.
 Examines a specific set of circumstances, and its ultimate
goal is relating the results to a particular situation. ie, applied
research uses the data directly for real world application.
 Research which studies the relationship and applicability of
theories or principles to the solution of a problem
 The level and type of involvement of faculty researchers can
differ based on the scope of work.

5.  It is designed to solve practical problems of the modern
world, rather than to acquire knowledge.
 This kind of research usually performed by consultants
or HR professionals. Typically motivated by the need to
solve a specific problem in a particular organization .
 The goal of an applied scientist is to improve the human
condition.
Eg: Applied researcher investigates ways to:
• improve agricultural crop production
• treat or cure a specific disease
• improve the energy efficiency of homes,
offices, or modes of transportation

6.  There is a vast scope for applied research in the field of
technology, management, commerce , economics &
other social sciences.
 Examples of applied research topics includes
persuasion, eye witness memory, clinical treatments of
physiological disorders, behavioral interventions for
children with autism, decision making etc.

7. • Forensic accounting
• Risk management
• Financial criminology
• Financial integrity
• Tax audit
• Corporate governance
• Financial reporting
• Financial fraud investigation competency
• Whistle blowing
• Fraud prevention
• CPD training programs for enforcement officers
• Fraud surveillance

8. • An organization contemplating a paperless office and a
networking system for the company’s computers may
conduct research to learn the amount of time its
employees spend at personal computers in an average
week
• Based on discoveries from an NSF-funded research
effort, an OU faculty researcher identifies an application
of the research results that can help increase agricultural
crop production yields.
• A university research team has identified a new
technique for storing and using liquefied natural gas
(LNG) for use in a variety of fleet vehicles.

9. • A group of faculty researchers have developed a set of
new data-mining and text-mining algorithms that enable
rapid entity detection for large sources of streaming
unstructured text.

10. Basic
• done for the
development of theories
or principles
• Domain- driven
intended to lead
theoretical dvpt
• focus on making things
better and creating a
more human society
• The main motivation is
to expand man's
Applied
• testing of theories and
principle
• Demand-driven intended to
lead to solution of specific
problems
• Designed to solve practical
problems of the modern
world
• Can take the research basic
research further based on
the results, where applicable

11. Basic
• Done for the intellectual
pleasure of learning
• Mainly concerned with
generalizations and with
the formulation of a
theory
• No commercial value
attached to the
discoveries that result
from basic research.
Applied
• Done to test theories in
the field to achieve better
validity.
• Aims at finding a solution
for an immediate
problem facing a society
• There is commercial
value
Eg: research to improve
agricultural crop production

12. Basic
• Analytic
• Involves a search for
enduring or general truths
Applied
• Synthetic
• Involves a search for
pragmatics solutions to
particular problems