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Intro To Business Charity Drive Report
1. School of Architecture, Building and Design (SABD)
Foundation in Natural and Built Environment (FNBE)
Introduction To Business [BUS 30104]
FINAL PROJECT: CHARITY DRIVE EVENT
Lecturer: Mr Chang Jau Ho
TEAM K.O. KULTURE
Group Leader
Chin Khang Wei (0320728)
Group Accountant
Terence Tan Peng Ong (0320275)
Group Members
Daniel Song Cheng Hock (0320155) Salesman of the Week
Tan Ming Howe (0320199)
Seet Tiong Hong (0320438)
Video Link : http://youtu.be/U83eZXjtMg
2. TABLE OF CONTENTS
Contents Page Number
1) Executive Summary 2
2) Objectives 3
3) Target Market 4 5
4) Competition Analysis 6
5) Product and Packaging 7 8
6) Pricing 9 10
7) Promotion 11 12
8) Sponsors 13
9) Distribution 14
10) Green Measures 15
11) Human Resource Planning 16
12) Evaluation of Results 17 20
13) Appendix 21 32
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4.
2. Objectives
● To raise a minimum of RM 2500, to donate the amount to Dignity for Children.
● Selling fried chicken, brownies, coconut beverages, waffles and badges.
● Create awareness of Dignity for Children.
● To operate a successful business in a team effectively and systematically.
● To apply the theories of human resource management, marketing, production and
finance in real life.
Our team chose Dignity for Children and donated all of our profit to them as we wished to
support the cause of enabling the underprivileged to receive an education. We believe that
education is the key to break the cycle of poverty. Besides that, Dignity also needed awareness
about their centre among Taylorians. We went to visit their centre and found the condition of the
center to be in want, as they needed funding for their management and for the childrens’ meals.
Video Link : http://youtu.be/U83eZXjtMg
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10. (C). Coconut Juice
Cool refreshing coconut juice is exactly what the throat needs on a hot humid day, brought in
directly from a supplier from PJS 7. We would then extract the coconut water into tupperwares
and then kept into a cooler box with ice to keep cool and ease of packaging.
Upon customers request coconut water will be poured into paper cups from the tupperwares
and given to customers.
(D). Badges
We collaborated with orange box studios, a small team of designers from Taylor’s University
and actually borrowed a badge making machine with this machine we could practically create
any badge we wanted to, these were some of the designs we sold.
Badges didn’t need any packaging because people would just pin them up and go.
(E). Waffles
We also collaborated with a store in arena that sold waffles, we would buy the waffles from them
and sell them at a higher price. We stored the waffle in paper bags. Upon request from
customer we would take out the waffles and put them into the small toaster oven to ensure it
was crispy, we would also add flavours such as blueberry, peanut butter and raspberry.
Packaging would consist of us placing the waffles back into the paper bags.
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