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Business report
The group planned a charity drive event to raise money for Ti-Ratana, a non-profit organization. They decided to sell curry fish balls and egg tarts, which are popular street foods in Hong Kong. The fish balls and egg tarts were sourced from local suppliers. Curry fish balls were sold in sticks of 3 balls for RM2 per stick, while egg tarts were sold individually for RM3 each. This pricing ensured a profit margin of around 2-3 times the cost price. The group analyzed potential competition and targeted students at their university as primary customers. They developed strategies like active promotion to customers to boost sales of their food products and raise money for their chosen charity.
Business report
- 1. SCHOOL OF ARCHITECTURE,BUILDING & DESIGN Foundation of Natural Built Environments (FNBE) INTRODUCTION TO BUSINESS FINAL PROJECT : CHARITY DRIVE EVENT Group members : Yong Man Kit 0319778 Ignatius Jee 0320069 Pe Zhi Yong 0319765 Foong Wing Hoe 0320085 Lecturer: MR. CHANG JAU HO Submission & Presentation Date :19 June 2015
- 2. 1 TABLE OF CONTENTS TITLE PAGES EXECUTIVE SUMMARY 2 OBJECTIVES 3 TARGET MARKET 46 COMPETITION ANALYSIS 7 PRODUCT AND PACKAGING 1011 PRICING 12 PROMOTION 1314 SPONSOR AND DONATION 15 DISTRIBUTION 1619 GREEN MEASURES 20 HUMAN RESOURCE PLANNING 2122 EVALUATION OF RESULTS 23 PROFIT AND LOSS REPORT 24 APPENDIX 25
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- 6. 5 3.2 Customer Needs ● Easy to get Fish Balls and egg tarts can be ordered in a high quantity at a much lower price ● Easy to prepare Curry fish balls’ recipe is particularly simple for what they taste. ● Cheap and tasty Sell in a very cheap price and it can make customers full. It is the best choice for the curry lover to have this for their meal. ● Easy to Consume Our products are easy to consume. We packaged our products by using plastic bag and our products can be consumed on the go.
- 7. 6 3.3 Spending Power ● Curry Fish Balls We sold it in a low price, which is RM 3 to get a stick of curry fishballs. Each stick consists of 3 fish balls. Besides that, extra curry is provided. We also discounted our price from RM3 to RM2 due to low amount of sales. However, after discounting, our sales got significantly boosted. ● Egg Tarts For egg tart, we also sold it for RM 3. However, we decreased the price of egg tarts from RM3 to RM2 after finding out that the egg tarts are no longer fresh.
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- 14. 13 7. PROMOTION Social Network An Instagram page was created to show all the street foods of hong kong that we sold to the public before the charity drive. It can attract many customers to buy our product or if even they would like to place a preorder to us first. Video Link :https://www.youtube.com/watch?v=_-aN3-I96-k Instagram link : http://www.enjoygram.com/ballballinatank FacetoFace Conversation This is the best method of promotion. We explain to our customer took our foods around the campus and face to face explain to them about our charity information and our products
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- 18. 17 Schedule of Distribution 8th June 2015, Monday Brought two types of fish balls (Big, fried fishballs and small not fried fishballs) to try out their sales rate Fishballs were transported from market to campus via Zhi Yong’s car Cooked a pot of curry soup using curry paste and coconut milk powder which brought by Foong Wing Hoe and Yong Man Kit Tossed 20 fishballs at a time into the pot of curry to cook them each time After the big fish balls are sold out, we continue our business selling the small fish balls Got feedback from customers that the big fish balls taste better We sold 17 sticks of big fish balls and 13 Sticks of small fishballs 9th June 2015, Tuesday Brought only one types of fish balls (Big, fried fishballs) and 20 egg tarts Fish balls and egg tarts were transported from Ignatius’ house to campus via Zhi Yong’s car Cooked a pot of curry soup using curry paste and coconut milk powder Tossed 20 fish balls at a time into the pot of curry to cook them each time The egg tarts are selling fast and are sold out in 3 hours only and we planned to order another 30 egg tarts tomorrow. We sold 58 sticks of curry fish balls The remaining products were then stored in Ignatius’ house
- 19. 18 10th June 2015, Wednesday Brought only one types of fish balls (Big, fried fishballs) and 50 egg tarts Fish Balls and egg tarts were transported from Ignatius’s house to campus via Zhi Yong’s car Cooked a pot of curry soup using curry paste and coconut milk powder Tossed 20 fishballs at a time into the pot of curry to cook them each time The remaining unsold egg tarts were kept in a container for the next day We sold 67 sticks of curry fish balls & 20 egg tarts The remaining products were then stored in Ignatius’ house 11th June 2015, Thursday brought only one types of fish balls (Big, fried fishballs) and and the remaining 15 egg tarts Fish Balls and egg tarts were transported from Ignatius’ house to campus via Zhi Yong’s car Cooked a pot of curry soup using curry paste and coconut milk powder Tossed 20 fishballs at a time into the pot of curry to cook them each time Sold out the remaining 10 egg tarts at a cheaper price due to them being not fresh. Ignatius Jee and Foong Wing Hoe walk around campus to sell curry fish balls We sold 85 sticks of curry fish balls and 10 egg tarts The remaining products were then stored in Ignatius’ house
- 20. 19 12th June 2015, Friday Brought only one types of fish balls (Big, fried fishballs) and 50 egg tarts Fishballs were transported from Ignatius’ house to campus via Zhi Yong’s car Cooked a pot of curry soup using curry paste,chilli powder and coconut milk powder Tossed 20 fishballs at a time into the pot of curry to cook them each time We sold 95 sticks of curry fish balls and we opened until 7.30pm in the evening for clearing our stock The remaining products were then stored in Ignatius’ house
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- 22. 21 11. HUMAN RESOURCE & PLANNING A clear job scope is important to direct and guide each member to do their respective tasks and workload evenly. The tasks were given to each member according to personal strengths and abilities. In this assignment, Ignatius Jee Shao Iang is the leader, and the team members are Foong Wing Hoe, Yong Man Kit and Pe Zhi Yong. Organizational Chart and Job Scope PROJECT MANAGER (LEADER) Ignatius Jee Strengths : Leadership Skills Job Scopes : Lead the team and ensure that the assigned task is completed on time by the team. Contact and arrange all matters regarding the charity organization. Organize meetings to discuss about the event. ADVERTISING EXECUTIVE Yong Man kit Strengths: Highly Persuasive. Knows Photoshop and Poster Design Job Scopes: Propose effective promotional strategies to boost the sales Propose ways to implement decided strategies Prepare advertising tools such as posters and other printed materials
- 23. 22 SALES EXECUTIVE Foong Wing Hoe Strengths: High Conscientiousness Job Scopes: Propose detailed planning for the sales execution Propose effective sales strategies Analyse the market and the competitors to propose sales solution. ACCOUNTANT Pe Zhi Yong Strength : Knowledge in accounting Job scope: prepare needed accounting materials such as receipt Ensure that all transactions are recorded clearly and all receipts are kept Propose budgeting and ensure that transaction records are clear Store and transport goods from place to place
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- 25. 24 13. PROFIT AND LOSS REPORT Statement of IncomeFor Team Ball Ball In A Tank For The Business Charity Event Ended 8 June 2015 RM Total Sales Revenue 998.00 LOSS: COST OF GOODS SOLD 404.00 Curry Fish Balls Spices Egg Tarts 304.00 36.00 64.00 GROSS PROFIT 594.00 Total Donation Sponsorship from Family and Relatives 488.00 558.00 ADJUSTED GROSS PROFIT 1640.00 LESS: OPERATING EXPENSES 40.00 Poster Receipt Book Plastic bag 4.00 11.20 24.80 NET PROFIT 1600.00
- 26. 25 14. APPENDIX Receipt fromcharity organization
- 27. 26 Our receipt bookand receipt example
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- 30. 29 Video Link :https://www.youtube.com/watch?v=_-aN3-I96-k Instagramlink : http://www.enjoygram.com/ballballinatank