Introduction To Business, Business Plan Presentation FNBE Smester 2 Copyright to Project Ara and Phoneblok

2. Partnership between..
Chairman:
Mr. Sim Chia Ting
Vice President:
Mr. Chin Khang Wei
CEO:
Ms. Fong Wen Ying Cynthia
Vice CEO:
Mr. Lam Wee Wee

3. why
partnershi
p?
greater
flexibility
responsibilitie
s are divided
loss and
profit are
shared
accordingly
simple &
inexpensiv
e
wider pool of
knowledge,
skills &
contacts
able to
raise more
funds

4. Our
Vision &
Mission

5. ➢ phase 1: - cooperate with iOS and Samsung
- Malaysia
✧ phase 2: - work with other bigger firms
- Asia
» phase 3: - innovations
- world wide

6. Starting fONE
GEARPhase 1:
Starting capital, 37 Billion MYR
HQ at Kuala Lumpur
several factories for mass production
research and develop
Cooperate with other company
We will reserve 5 Billion MYR for as back up plan

7. Project Pieza
when Lego meets technology

8. why choose a phone for its
camera,

9. when you could choose a
camera
or anything you want for your
phone?

10. got a PP (phone problem)? think PP (Project
Pieza)?

11. customization &
convenience are just
at the tip of our
fingers

12. Market Analysis
(Wee Wee)

13. Population: 1,000,000+ customers!
Customer target:
•
•
Teenagers
Adults

14. Customers and
their background

15. Geographical
Location
Kuala Lumpur
City Centre- high
population of
locals and tourists
Area rich with people
wanting for better
technology.

17. Marketing
Strategies
(Khang Wei)

18. Lean Marketing
Lean STARTUP
“It is not creativity if people does’nt want it”

21. Design

22. Media Platform

23. Publishing

24. Event launch

25. SOFTWARE POWERHOUSE
easy to use
clean and simple interface
provide constant updates
bug checking

26. price

27. tech Specialist
provide ratings and reviews
provide tutorial
give demo in simple troubleshooting

28. OUTLETS

29. After Sales Services
Warranty
updates
in store experience
24/7 customer services

31. Management
Strategies
(Cynthia)

33. CEO
Operating &
Manageme
nt
Department
HR
Department
Quality
Control
Workers
Production
Team
Supervi
sor
Mass
productio
n
workers
Manufacturin
g Team
Factory
Director
Technical
Engineers
Sales &
Marketing
Department
Advertisem
ent Team
Creativity
Team
Workers
Public
Relation
Team
Manager
Workers
Financial
Department
Accounts
Manager
Accounta
nts

34. Total Workforce
Position/Division Manpower
CEO & Vice CEO 2
General Managers 3
Regional Managers 13
Supervisors 25
HR Departments 50
Manufacturing Team 250
Advertising Team 100
Public Relations Team 50
Finance Department 50
TOTAL 840

35. Financial Plan
(Chia Ting)

36. Financial Plan For Phase
2 SCFLStarting capital : 15 Billion MYR
Establish new HQ
New factory
Salary of all employee
Advertising
Utility expenses

37. New Headquarter
RM 2,000,000,000

38. New Factory Building
RM
5,000,000,000

39. Salary Of Employee
RM 2,000,000

40. Advertising
RM 150,000

41. Utility
RM
10,000,000

42. Total Capital Needed for
Phase 2
Cost of : Price
New Headquarters RM 2,000,000,000.00
Salary Of Employee ( annually ) RM 20,000,000.00
Advertising (annually ) RM 10,000,000.00
New Factory Building RM 5,000,000,000.00
Utility RM 10,000,000.00
Total Price : RM 7,040,000,000.00

46. Future Plan: Phase 3