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Business report
- 2.
TABLE OF CONTENT
No. Title Page
1 Executive Summary 2
2 Objectives 3
3 Target Market 4
4 Competitors Analysis 6
5 Product and Packaging 8
6 Pricing 11
7 Promotion 14
8 Sponsor 18
9 Distribution 19
10 Green Measures 20
11 Human Resource Planning 20
12 Evaluation of Result 21
13 Appendix 23
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- 3.
EXECUTIVE SUMMARY
The FNBE August Intake 2014 students were required to form a group of 4 people to do
a Business Charity Drive in 5 days which held on 8th to 12th of June 2015 at Taylor's
University Lakeside Campus. The objective of this project is to raise fund for charity
organization. In this project, we named our group as ‘’Kedai Runcit CT’’ , it named after
our group leader, Chia Ting.
We decided to sell childhood snacks and drinks and then donate to an orphanage, Sai
Asirwaths Home at Shah Alam. The reason of us choosing this organization was we
wished to help the children by providing them education.
This project gave us a new opportunity to run a small business and throughout this
project, we were able to know how was the business going.
We started few day earlier before the charity event by going around the campus,
promote our products and persuade them to buy.
Throughout this project, we learnt that how to communicate with other people as well it
come out from our comfort. It can improve our communication skills, and gain
knowledge about how to start a business.This was an memorable experience for four of
us. Everything went smoothly throughout the whole week of the event.
Furthermore, our group had successfully raised an amount of RM2508.00 by selling the
product and get the donations for the orphanage, Sai Asirwaths Home. We’re glad that
we had reach our target.
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- 9. Product and Packaging
Product
We have three main product which is snacks, candies and drinks. For the candies, we
sell variety of childhood memories candies such as mentos, lollipop, burger candy,
pizza candy, sour candy, pikin plum candy, chochair candy and skittles. For snacks, we
sell prepackaged food such as mamee monster, muruku ikan, snek ku, bika, doble
decker, twisties and corntoz. For the drinks, we also sell three type of drinks which is
carbonated drinks (Coke, sprite and root beer), can drinks (Ice lemon drink, green tea)
and isotonic drinks also known as energy drinks (100 plus).
1. Candies
We are only selling childhood candies for the charity drive. We sell 8 types of candies which are
● Mini Mentos
● Lollipop
● Burger candy
● Pizza candy
● Sour Plus Candy
● Pikin Plum
● Skittles
● Choclairs
● Spray flavor
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