information about what an audience may look for in our Murder mystery product

1. EVALUATION QUESTION
FIVE: HOW DID YOU
ATTRACT/ADDRESS YOUR
AUDIENCE

2. AUDIENCE
 Before we started our production we conducted research into our
audience. We did this by conducting a questionnaire online and having
people answer questions about themselves and about what they would
like from a murder mystery. As some base information we knew that
the main audience of murder mysteries range from about 20 to about
75.

3. AUDIENCE
 This age range is due to the differences in different murder mystery products.
For example modern films are marketed and appeal more towards 29-40 year-old’s
with films like “The girl on the train” and “Gone girl” whereas older Murder
mystery films appeal more to older people such as “Psycho”. This is the same for
television series such as the BBC series “Sherlock” and “Prison Break” are marketed
for younger audiences 20-30 whereas older murder mystery t.v shows such as
Agatha Christies “Poirot” and “Miss Marple” are enjoyed more by older audiences
60-75 and so are broadcast on channels that are viewed by older audiences

4. WHAT IS YOUR MAIN SOURCE OF
TELEVISION ENTERTAINMENT?
 This Question was important in order to gauge which platform of
television entertainment was the best to advertise the product on. It was
also important in order to realise how big of an audience would be on what
platform of television to try to gauge weather or not it would be worth
adding to a streaming site such as Netflix or Now T.v. We responded to this
research by realising that the film would need to be suitable for a television
audience, which meant that the language had to be kept moderately clean
and the murder its self could not be too gruesome.

5. WHAT IS YOUR MAIN SOURCE
OF SOCIAL MEDIA?
 This question was important to ask as it would show us which
social media platforms are the best to advertise on allowing for cross
media convergence. Face book has the most active users so would
defiantly be the best choice. This question also helped us to
understand the type of technologies we could use in the product to
address our audience.

6. WHAT IS YOUR CLASS STATUS?
 This question was possibly one of the most important as it would
help us to shape the characters we would need to create. As most of
our audience turned out to be middle class it was important that we
create a middle class main character. This was important because the
main character is the character the audience would see the most and
making the main character the same class as the majority of the
audience would make the main character more relatable.

7. HOW WE ACTED
 In order to make our detective more middle class we made sure that it
was obvious that he was working under someone else as all
middle/working class people do, we made this clear by him being rung up
and told what to do. The problem we had with making him look middle
class was that we also needed to make him seem smart as after all he is
still a detective. To make this come to light we decided on giving him
glasses, a smart shirt and a tie, however making his appearance still seem
somewhat ‘scruffy’ so that he was clearly not an upper class work man.

10. AUDIENCE PREFERENCES
 Going into the production it was important to know how the story should
unfold for the audience so I asked a few basic narrative questions such as when
they would prefer the murderer be revealed and whether or not they liked an
ending where the murderer wins, I also asked whether or not the audience
would prefer the main character to be the detective.
 The answers were expected, the audience would prefer an ending where the
murderer loses, if the Murderer wasn’t ‘unmasked’ until the end and the
majority of the audience would prefer the main character to fill the role of the
detective.

11. NARRATIVE
 Having the main character as the detective works much better from a
narrative point of view as it gives the audience more time with the
mystery for them to try to work out who it is along with the detective.
Of course other films have had the main character not be the detective
as well before however this can create moments when the main
character doesn’t act like they should in order to advance the plot.
Simply to create this narrative where the main character is the detective
we made the main character the detective.

12. NARRATIVE
 Having the Murderer not be revealed until the end is perfect for what
most Murder mysteries want to achieve, create a good mystery for the
audience to follow and create a great payoff with the revealed of a
murderer that makes sense but is not expected. Like with “The girl with the
dragon tattoo” the murderer makes sense and is hinted at thought the story
however ends up being a surprise to the audience. To follow this we didn’t
reveal the murderer at the beginning and kept his face hidden all through
the murder

13. CASTING
 Having asked the audience what they would prefer the Murderer and detective to
look like and be like the casting was fairly simple. The majority of the audience
wanted the detective to be young to middle aged, British or American male. This was
easy for casting as casting some one young but tall did the trick of fitting the age
requirements; the actor was British and male.
 The majority of the audience wanted a murderer who was also young, male and
either British or Russian so the casting was simply just repeating the process of
casting the detective. We cast a young yet tall, British male to portray the murderer