1. Concept Definition Example 1 Example 2
Behavior Behavior is a coordinated
responses of to internal and/or
external stimuli
A person moves to
shade in response
to heat
An employee comes
to office on time
because of the bulk
of work
Values Important and lasting beliefs or
ideals shared by the members of
a culture about what is good or
bad and desirable or undesirable.
Values have major influence on
a person's behavior and attitude an
d serve as broad guidelines in all
situations
Value is a judgmental element of
what is right, good, or desirable.
A person will not
go out because it
is too hot
An employee shows
determination to
finish the bulk of
work on tine
Attitude Attitude is a learned
predisposition to respond in a
consistently favorable or
unfavorable manner with respect
to a given object. Attitude object
are physical objects, issues, ideas,
events, people, places.
Attitudes are evaluative
statements indicating one’s
feeling either favorably or
unfavorably towards persons,
objects, events or situations.
Attitude is very complex cognitive
process just like personality of an
individual.
A person gets
angry when it is
too hot
An employee
prioritizes what is
important among the
bulk of work
Perception Perceptions are influences by
individual`s view of the world, as
their expectations, feelings,
values, beliefs, language,
experience, self-image, among
others, which make the perception
of the reality dissimilar.
A process by which individuals
organize and interpret their
sensory impressions in order to
give meaning to their
environment.
It is an individual process.
A person think of
global warming is
happening when
there is too much
heat
An employee cannot
finish the work on
time due to bulk
