The document discusses various media technologies used at different stages of creating a media project. Nikon and Canon cameras were used to film footage, with skills developing in areas like lighting and composition. Photoshop was utilized to create promotional images, improving skills in lighting and effects. Blogger documented the process. Facebook gathered feedback and research through surveys and focus groups. Twitter found contact details. An iPhone was used for research online and some filming due to size. Adobe Premier edited the video, improving editing techniques. MP3 imported audio. Slideshare and SurveyMonkey published work and gathered audience research online.

1. Question 4:
How did you use media technologies in the
construction and research, planning and evaluation
stages?

2. Cameras:
Nikon SLR(croppedframe)
Canon(full frame)
I have used a variation of different types of media technologies
within the construction, research, planning and evaluation of my
media product, where my skills have developed and improved in
digital technology.
One example of how I have used digital technology in construction of my media
product is by the different types of cameras.
The Nikon SLR has been used due to the cropped frame that the camera has. I used
the Nikon SLR to film the bath shots for my music video, as well as shots in
Manchester Town Centre. I focused on composition and angles within the camera
shots, looking at different camera techniques such as depth of field.
However, with using the Canon camera, which has a
full frame, helping to establish more in the camera
shots, the outcome for the footage filmed on this
camera seemed crisper and clearer, more
improved, than with the Nikon as I was more
limited to what I could capture on this camera. This
led me to use the Canon more.
Nikon Canon

3. I developed my skills with the Canon camera as for example, with my AS
media product, I had used this camera for taking portrait photographs for
my magazine, where I used studio lighting. My skills have improved with
how I have focused more on lighting, looking at natural lighting; as well as
lighting in different locations of my music video, such as nightclubs or
lights off buildings. I have also developed my skills in terms of camera
techniques, focusing on creating bokeh effects and focus shifts.
Cameras:
Nikon SLR(croppedframe)
Canon(full frame)
AS Photography
A2 Photography

4. Photoshop:
I have used Photoshop for my media product to create two
ancillary pieces to advertise the artist. My Photoshop skills
have developed as rather than just focusing on simple things
such as brightness and contrast, I have looked a lot more into
lighting properties, as well as different styles and effects on my
photography work.
Blogger:
Blogger has been used to post my work
towards this video online, so that I could
record my work, keeping track of my
research, planning and construction
stages of the media product.

5. Facebook:
Social Networking sites such as Facebook and Twitter have also been used in planning and getting
feedback from my media product. Facebook has been used to create a focus group so I could show people
my final product and get feedback from them about what the successes and improvements which could
be made. This was an easy and quick way to gather information as people could watch and reply to my
questions on their phone or a computer instantly, for free. Facebook was also used for my market research
to share my survey so that people could give me more ideas when planning my music video, in terms of
examples such as genre and styles of my video.
However, although I was successful in using Facebook for my research methods, I was still limited to how
much I could research, in terms of trying to find Halsey’s manager contact details. I thought that Twitter
would be a better source to research information on someone famous, rather than Facebook
Twitter:
Twitter was used to gather information about Halsey’s managers, so that I could
email them asking to use the song. I used Twitter as it is easy and free to use, but
also it is the main social networking sites where you can keep up with what
celebrities, in particular, are up to; and also where they would usually post their
contact information. I found Halsey’s managers on her Twitter, as well as double
checking on her official website, where fans can keep up with Halsey.

6. iPhone:
My iPhone has been used in ways such as researching,
by using websites such as Google, whether to find
Halsey’s contact details; or to go online to Facebook
or Twitter. I have also used my iPhone to Google
search some of the techniques which I wanted to use
when editing my music video on Adobe Premier.
Google and YouTube were helpful in showing me
tutorials of different editing techniques that I could use
on my media product. My iPhone has been a key
source into my researching methods, as it was a quick
and easy way to access the websites and information I
would need to go on, in opposition to just using a
computer.
As well as this, my iPhone camera has also been used,
in locations such as certain nightclubs, and the Halsey
concert which I had attended, as I found that the
iPhone camera worked well in the narrative of my
music video, due to some of the themes being about
being intoxicated. The iPhone worked well in locations
like this, as it was smaller and easier to film certain
parts, without being too careful, like with the camera,
as there is more of a chance you could break that.
The photography also isn’t as clear as the camera,
creating an imperfect style to the footage, which
relates well in the narrative. IPhones also link well with
the idea of youth, as majority of teenagers would have
either this phone or an android, however we found
that the android camera would be too pixelated, so the
iPhone was just right.

7. AdobePremier:
Adobe Premier was the programme used to edit my music video together.
My skills on this software has improved as I was not sure how to use this
programme at all before starting this project, however, I have learnt many
different techniques such as time lapsing footage, as well as using split
screens and editing colours of different footage. I was successful in using
Adobe Premier as I was not limited to what I could do with my music video,
in terms of different styles and techniques of editing.
MP3:
MP3 was used to upload the Halsey song onto the computer so that I could
use in on Adobe Premier. This was more successful than getting it off
YouTube. YouTube is limiting as the quality of the song isn’t as good when
uploading it to the programme, therefore I learnt how to import a song via
MP3, from my iPhone, to use for the music video.

8. Slideshare:
Programmes like Slideshare and Survey Monkey have been used to publish my work, as well as create a survey for
my market research. Slideshare has been used to post my work of word documents and powerpoints so that I
could upload them to my blog, via blogger, by copying the embedded URL code.
Survey Monkey was also used when creating a survey. I asked questions relating to the styles of music video which
my audience will most probably prefer, along with genres and favourite artists/music. This was easy to use and
helpful in gathering information as the survey was easy to complete, and I could share it onto social networking sites
for people to complete, as well as email them to people. My knowledge had improved as with this survey, I gathered
my results online and analysed them, rather than printing them off and creating charts and diagrams myself to
analyse the results.
SurveyMonkey: