Required ReadingCantrell, S. (2016). Tooling up to prevent never.docx

Required Reading
Cantrell, S. (2016). Tooling up to prevent never events.
Northfield: Healthcare Purchasing News.
Dimsdale, J. E. (2017). Assuring quality health care outcomes:
lessons learned from car dealers? Patient Related Outcome
Measures, 8, 1–6.
Gleeson H, Calderon A, Swami V, et al. (2016). Systematic
review of approaches to using patient experience data for
quality improvement in healthcare settings. BMJ Open
2016;6:e011907.
Ha, C., McCoy, D. A., Taylor, C. B., Kirk, K. D., Fry, R. S., &
Modi, J. R. (2016). Using Lean Six Sigma methodology to
improve a mass immunizations process at the United States
Naval Academy. Military Medicine, 181(6), 582-588.
Health and medicine - health organization and management;
University of Malta details findings in health organization and
management (continuous quality improvement in a Maltese
hospital using logical framework analysis). (2017). Health &
Medicine Week, , 5215.
Kozusko, S. D., Elkwood, L., Gaynor, D., & Chagares, S. A.
(2016). An innovative approach to the surgical time out: A
patient-focused model. Association of Operating Room Nurses.
AORN Journal, 103(6), 617-622.
Lee, S. L. (2017). The extended surgical time-out: does it
improve quality and prevent wrong-site surgery?. Issues, 2016.
Lee, T. (2016). Lean and Six Sigma: these process improvement
strategies from the business world can be used effectively in
your office. Contemporary OB/GYN, 61(6), 28-35.
Mudiwa, L. (2016). Group to use Lean Six Sigma to meet ED
targets. Irish Medical Times, 50(31), 3.
Mills, E. (2016). The WakeWings journey: Creating a patient
safety program. Association of Operating Room Nurses.AORN
Journal, 103(6), 636-639.
Nguyen, M. C., & Moffatt-Bruce, S. D. (2016). What's New in

Academic Medicine? Retained surgical items: Is “zero
incidence” achievable?. International Journal of Academic
Medicine, 2(1), 1.
Surgery - discectomy; investigators from Oregon Institute of
Technology target discectomy (hospital charges associated with
"never events" comparison of anterior cervical discectomy and
fusion, posterior lumbar interbody fusion, and lumbar
laminectomy to total joint. (2016). Biotech Week,, 399.
Kamiya, Y., Ishijma, H., Hagiwara, A., Takahashi, S., Henook
A.M., Ngonyani, Samky, E. Evaluating the impact of continuous
quality improvement methods at hospitals in Tanzania: a
cluster-randomized trial. Int J Qual Health Care 2017; 29 (1):
32-39.
Websites:
Agency for Health Care Research and Quality (n. d.). Never
events.http://psnet.ahrq.gov/primer.aspx?primerID=3
The Joint Commission: http://www.jointcommission.org/
Module 2
Required Reading
Adirim, T., Meade, K., & Mistry, K. (2016). A New Era in
Quality Measurement: The Development and Application of
Quality Measures. Pediatrics, e20163442.
Banahan, B., Hardwick, S., Noble, S., & Clark, J. (2016). Using
pharmacy quality measures in medicaid drug utilization review
programs. Research in Social and Administrative Pharmacy,
12(4), e5-e6.
Büchtemann, D., Kästner, D., Warnke, I., Radisch, J.,
Baumgardt, J., Giersberg, S., . . . Rössler, W. (2016). Hospital
utilization outcome of an assertive outreach model for
schizophrenic patients – results of a quasi-experimental
study. Psychiatry Research, 241, 249-255.
Goldberg, S. (2016). Utilization review under fire in state high
court. Business Insurance, 50(9), 3.
Mathias, P. C., Conta, J. H., Konnick, E. Q., Sternen, D. L.,
Stasi, S. M., Cole, B. L., . . . Dickerson, J. A. (2016).
Preventing genetic testing order errors with a laboratory

utilization management program.American Journal of Clinical
Pathology, 146(2), 221-226.
Mospan, C. M., & Alexander, K. M. (2017). Teaching drug
utilization review skills via a simulated clinical decision
making exercise. Currents in Pharmacy Teaching and Learning
Mullahy, C. M. (2014). The Case Manager’s Handbook, (5thed).
Burlington, MA: Jones & Bartlett Learning. Retrieved
from: http://books.google.com/books?hl=en&lr=&id=iUPyAAA
AQBAJ&oi=fnd&pg=PA12&dq=concurrent+utilization+review+
programs+in+nursing+homes&ots=iorEmkFyuh&sig=4YnmC-
9Hh6jCoi0rK2dH58NhoIM#v=onepage&q&f=false
Prime therapeutics is certified for NCQA utilization
management and health information products - pharmacy benefit
information. (2017, Jan 27). PR Newswire
Science; researchers at Singapore general hospital discuss
findings in science (effectiveness of a multidisciplinary home-
based medication review program in reducing healthcare
utilization among older adult Singaporeans). (2017). Clinical
Trials Week, , 908.
Module 3
Required Reading
Brad Lamm's intervention.com becomes first intervention,
family class and case management group to receive Joint
Commission's "gold standard". (2017). PR Newswire
Grover, C. A., Crawford, E., & Close, R. J. H. (2016). The
efficacy of case management on emergency department frequent
users: An eight-year observational study. The Journal of
Emergency Medicine, 51(5), 595-604.
Gowing, A., Dickinson, C., Gorman, T., Robinson, L., &
Duncan, R. (2016). Patients' experiences of a multidisciplinary
team-led community case management programme: A
qualitative study. BMJ Open, 6(9), e012019.
Huntley, A. L., Johnson, R., King, A., Morris, R. W., & Purdy,
S. (2016). Does case management for patients with heart failure
based in the community reduce unplanned hospital admissions?
A systematic review and meta-analysis. BMJ Open, 6(5),

e010933.
Kim, K. B., Kim, M. T., Lee, H. B., Nguyen, T., Bone, L. R., &
Levine, D. (2016). Community health workers versus nurses as
counselors or case managers in a self-help diabetes management
program. American Journal of Public Health, 106(6), 1052-
1058.
Moise, I. K., & Mulhall, P. F. (2016). Providers' perspectives on
case management of a healthy start program: A qualitative
study. PloS One, 11(5), e0154668.
Moreo, K., Moreo, N., Urbano, F. L., Weeks, M., & Greene, L.
(2014). Are We Prepared for Affordable Care Act Provisions of
Care Coordination? Case Managers' Self-Assessments and
Views on Physicians' Roles. Professional Case Management.
19(1), 18-26.
Mullahy, C. M. (2014). The Case Manager’s Handbook, (5thed).
Burlington, MA: Jones & Bartlett Learning. Retrieved
from: http://books.google.com/books?hl=en&lr=&id=iUPyAAA
AQBAJ&oi=fnd&pg=PA12&dq=concurrent+utilization+review+
programs+in+nursing+homes&ots=iorEmkFyuh&sig=4YnmC-
9Hh6jCoi0rK2dH58NhoIM#v=onepage&q&f=false
The PLOS ONE Staff. (2016). Correction: Providers'
perspectives on case management of a healthy start program: A
qualitative study. Plos One, 11(6), e0157803.
Module 4
Required Reading
Dastjerdi, H. A., Khorasani, E., Yarmohammadian, M. H., &
Ahmadzade, M. S. (2017). Evaluating the application of failure
mode and effects analysis technique in hospital wards: A
systematic review. Journal of Injury and Violence Research,
9(1), 51-60.
Franck, L. S., Gay, C. L., Cooper, B., Ezrre, S., Murphy, B.,
Chan, J. S., . . . Meer, C. R. (2017). The little schmidy pediatric
hospital fall risk assessment index: A diagnostic accuracy
study. International Journal of Nursing Studies, 68, 51-59.
Goodrum, L., & Varkey, P. (2017). Prevention is better: The
case of the underutilized failure mode effect analysis in patient

safety. Israel Journal of Health Policy Research, 6(1)
Magnezi, R., Hemi, A., & Hemi, R. (2016). Using the failure
mode and effects analysis model to improve parathyroid
hormone and adrenocorticotropic hormone testing. Risk
Management and Healthcare Policy, 9, 271-274.
McElroy, L. M., Khorzad, R., Nannicelli, A. P., Brown, A. R.,
Ladner, D. P., & Holl, J. L. (2016). Failure mode and effects
analysis: A comparison of two common risk prioritisation
methods. BMJ Quality & Safety, 25(5), 329.
Ofek, F., Magnezi, R., Kurzweil, Y., Gazit, I., Berkovitch, S., &
Tal, O. (2016). Introducing a change in hospital policy using
FMEA methodology as a tool to reduce patient hazards. Israel
Journal of Health Policy Research, 5(1)
Pennsylvania patient safety authority focuses on data,
standardization of reports, the patient safety advisory, education
and its collaboration efforts in its 2015 annual report:
Highlights include implementation of 28 principles to
standardize reporting, an increase in facility engagement and a
reduction in catheter-associated urinary tract infection rates.
(2016, ). PR Newswire
Reliability engineering; new reliability engineering findings has
been reported by investigators at stavanger university hospital
(on the need for revising healthcare failure mode and effect
analysis for assessing potential for patient harm in healthcare
processes). (2016). Journal of Engineering, , 1563.
Sussman, R. G., Schatz, A. R., Kimmel, T. A., Ader, A.,
Naumann, B. D., & Weideman, P. A. (2016). Identifying and
assessing highly hazardous drugs within quality risk
management programs. Regulatory Toxicology and
Pharmacology : RTP, 79 Suppl 1, S11-S18.

1
Assignment: Personal Marketing Strategy
Due at end of term as part of the Final Marketing Yourself Plan
When marketing a product, brand, or organization, marketers
must always consider the need to
continuously improve their product offerings in order to elevate,
or even just maintain, their
position in the marketplace. Such a continuous improvement
process starts with understanding
where you currently are in the marketplace (i.e., how your
product is perceived in comparison to
other products) and what is desired by your target audiences.
At that point you have the
challenge to choose which goals to set and how you’ll try to
reach them.
If you’ve completed the assignments thus far, you’ve already
evaluated Product You with your
Raw Materials Assessment. You also have assessed your target
audiences with the

Product/Audience Match Strategy. Now it’s time to set
strategic goals and contemplate the
actions to reach those goals.
Setting goals is a difficult process, mainly because there are so
many options available to you.
Your personal and professional branding options are not limited
to a mere fork in the road with
two choices (à la Robert Frost’s “The Road Not Taken”). It’s
more like hundreds (or even
thousands) of choices if you really open up your thinking about
what your future could hold.
Thus, this assignment will require some degree of self-
reflection to determine where you would
like to move your personal brand and/or professional brand over
the next one to five years.
Self-Reflection, Objectives, and Strategies
The best way to start this particular goal-setting process is to
consider the values you assessed in
your Raw Materials Inventory. If your aspirations for your
personal brand and professional
brand are developed with your values in mind, you’ll be more

likely to feel motivated to work to
achieve them, and you’ll be more likely to be satisfied when
those goals are reached.
The next step is to consider how you would like to be perceived
by others as you develop your
brand. What would you like people to think about you a year
from now? Two years from now?
Five or ten years from now? What type of brand would you like
to develop? As you consider
these questions, keep in mind the idea that you want to change
not only the “perception” of your
brand, but also the underlying “reality” of that brand. For
example, if you want to be perceived
as being an expert in mobile marketing, then develop your
knowledge and skills pertaining to
mobile marketing and then market that expertise. Always
remember that the best way to be
perceived as an expert in a particular area is to truly become an
expert in that area.
Once you start to have general ideas or goals of what you want
for your brand, set specific
objectives with those ideas in mind. Remember to use the
SMART method (as explained in one

of the assigned videos for this module) to set useful objectives.
2
Finally, list some strategies, tactics, or actions that will help
you reach your objectives. The
more descriptive you are when listing the strategies (as well as
the objectives), the more likely
you’ll be to complete them.
Specific Assignment Elements
After you have completed the above steps, create a document as
follows:
1. Cover Page: Name, Panther ID, Major, Minor, Certificate(s),
Assignment Title
2. Introduction: Discuss the purpose for having a personal
marketing strategy.
3. General Branding Goals: Discuss your brand aspirations for
one, two, five and/or ten
years from now. Describe how you will want people to perceive

you.
4. Specific Branding Objectives: Using the SMART goals
method, write at least 5 clear and
achievable objectives that align with your general branding
goals.
5. Strategies/Tactics: To reach your objectives, you’ll need
specific strategies or tasks that
clearly lead to those objectives. Discuss the strategies or
tactics that will help you reach
the objectives that you listed in Part 4. Have at least two
strategies/tactics for each
objective.
6. Synthesis/Summary: Summarize your personal market
strategy, and provide a synthesis
of how the pieces fit together.
By the due date shown on Canvas, submit the final assignment
(as part of your Final Marketing
Yourself Plan) as a Word or PDF file (PDF is strongly
preferred) with Times New Roman 12-
point font, single-spaced (with spacing between sections and/or
paragraphs as desired),
appropriate headings and subheadings, and page numbering.
Grading Criteria:

bjectives follow the SMART method.
appropriately.
to complete the
assignment
work that only meets minimum
requirements.
• • •
Simplified Marketing Yourself Plan
for Personal/Professional Branding
MAR 4354 – Marketing Yourself

“Brand image exists in the minds of the audience members.
It's the marketer’s job to shape that image accordingly.”
Typical marketing plans require marketers to assess their own
sets of resources, evaluate the
marketplace, determine their target market(s), and then create a
set of reasonable objectives
(goals) with an accompanying set of appropriate strategies and
tactics to reach those objectives.
For this assignment, you will create a simplified marketing plan
for your own personal and/or
professional brand, i.e., “Brand You.” This could in itself be a
daunting task, but fortunately,
most of this has already been completed by you for you in
previous class assignments.
Your Simplified Personal/Professional Marketing Plan must
include the following elements:
1. Plan introduction and duration. This is a brief introduction
to the purpose of the plan,
including the duration of its scope (1 year, 2 years, 3 years,
etc.). The duration must be for at

least one year.
2. Summary/synthesis of your personal raw materials. (This
was accomplished as part of
your Raw Materials Assessment.) Summarize and synthesize
your personal raw materials in a
manner that allows a reader to understand the opportunities and
challenges that may face you as
you construct and develop “Brand You.”
3. Market segment(s) that are to be targeted. (This was
accomplished if you completed the
Product/Audience Match assigned earlier in the semester.) This
section should include any
relevant portions from your Product/Audience Match Strategy
assignment that would apply to
this particular marketing plan:
a) The potential target markets for your personal/professional
brand (from “Part 1: List
Current Audiences” and “Part 4: List Prospective Audiences”).
b) Why these audiences are being targeted (from “Part 2:
Importance of Current
Audiences” and “Part 5: Importance of Prospective

Audiences”).
c) What the people in those segments desire in a person,
employee, boss, etc.; that is, the
attributes of the ideal candidate to be courted by that market
segment (from “Part
3: What Current Audiences Want from You” and “Part 6: What
Prospective
Audiences Want from You”).
NOTE: Even though you will only mention in this document
the target segments that are
applicable to this marketing plan, you must still include the
COMPLETE Product/Audience
Match Strategy assignment as an Appendix to this assignment.
4. Objectives/Goals for your brand. (Much of this was
accomplished if you completed the
Personal Marketing Strategy assigned earlier in the semester.)
List at least five clearly
identified goals that have a measurable component and a time
(deadline) component. Delineate
how each goal will be measured to ensure, eventually, that it
has (or has not) been accomplished.

You can have multiple-level objectives and combine this section
with multiple-level strategies
from the next section if desired. The key is that all objectives
must lead you to your overall goal
of winning the hearts of your target audience(s).
NOTE: Even though you will only mention in this document
any objectives/strategies that you
feel are relevant to this marketing plan, you must still include
the COMPLETE Personal
Marketing Strategy assignment as an Appendix to this
assignment.
5. Strategies and tactics designed to reach the objectives.
(Much of this was accomplished if
you completed the Personal Marketing Strategy assigned earlier
in the semester.) Your
strategies should have direct-line connections to the objectives
they are designed to reach. As
mentioned above (in Part 4), you can combine this section with
the Objectives or leave it as a
separate section. In either case, you must include a one-page
figure/chart/image that depicts how
the strategies and objectives are connected.

6. Marketing Plan Timeline. Create a timeline for your plan
where you detail the start and end
dates for each strategy and tactic. You must include a one-page
figure/chart/image of the
timeline. You can be as creative as you like to create the
timeline.
Specific Formatting Instructions
upload to the appropriate
location on Canvas.
ngle spacing and 12-point Times New Roman
font for the text portions of
the document.
sections, as well as proper
grammar, spelling, etc.
as you desire.
-page figure/chart/image that shows
how your strategies are
connected to your objectives.
-page figure/chart/image of your
marketing plan timeline.
owing two assignments (that

should have been completed
earlier in the semester):
o Product/Audience Match Strategy assignment
o Personal Marketing Strategy assignment
• • •

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