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Keith D. Anderson Career "Snapshot"


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Keith D. Anderson Career "Snapshot"

  1. 1. STRATEGIC PLANNINGDeveloped annual marketingplans addressing productlaunches, consumeroutreach, trade relations andmarketing budgets.BRANDDEVELOPMENTLed the re-positioning ofmultiple footwear brands,establishing new visualbranding, brand language,standards, essence, imageryand core values.
  2. 2. CONSUMERENVIRONMENTSDirected the design anddevelopment of visualmarketing programs,including branded retailstores, custom shop-in-shops and P.O.P. displays.
  3. 3. ADVERTISINGDeveloped advertisingprograms for print,broadcast and onlineplacement. Directed thecreative concepts, adcontent and media selectionfor multiple brands.COLLATERALDirected the seasonaldevelopment of sell-inmaterials, catalogs, technicalmanuals and brandpositioning brochures.
  4. 4. PUBLIC RELATIONSAssembled annual PR plans,wrote press releases,managed media tours andproduct placement.TRADE RELATIONSSpoke at industry events,provided interviews anddirected seasonal boothdesign.EVENTS &SPONSORSHIPSPlanned annual schedulesfor 70 national grass rootspromotions.