2. RESULTS-ORIENTED PROFESSIONAL WITH DIVERSE EXPERIENCE IN MARKETING AND PRODUCT
MANAGEMENT. EXPERIENCED IN STRATEGIC MARKETING PLAN DEVELOPMENT, PRODUCT
DEVELOPMENT & LAUNCH, PRODUCT LINE MANAGEMENT, CREATIVE DIRECTION AND SALES
CAMPAIGNS. SUPERVISED PROFESSIONAL STAFFS FROM 4 TO 8 AND BUDGETS UP TO $1.8 MILLION.
WHERE I EXCEL
• Developing marketing strategies and tactics that provide measurable ROI.
• Inspiring creative teams to develop marketing tools that drive sales and increase brand awareness.
• Providing project vision to manage all aspects of a challenge with foresight to prepare for obstacles.
• Managing projects with stage-gate style approach to complete projects on time and within budget.
• Understanding needs and concerns from a consumer’s point of view to focus resources on
developing effective messaging that sincerely speaks to consumers through their preferred channels.
4. INNOVATIVE, INTERCHANGEABLE CLEANING HEAD SYSTEMTO
ELIMINATE CLUTTER AND REDUCE COST FOR CONSUMERS
SNAP!
PUSH
BUTTON
RELEASE
LOCK!
• Interchangeable heads allow
consumers to purchase one handle
and multiple heads
• Eliminates clutter and makes storing
cleaning tools easier in-home.
SWOPTCLEANING.COM
5. LED DEVELOPMENT OF MARKETING, PACKAGING, RETAIL
PRESENTATION AND PRODUCT PHOTOGRAPHY
• Improved merchandising for a
typically ‘messy’ category
• Cleans up aisle to improve shopping
experience for consumers
• Easy for retailer to re-stock and
manage inventory
from this: to this:
SWOPTCLEANING.COM
Convert product presentation
6. INNOVATIVE PUTTER GRIP CREATES ALIGNMENT CONNECTIONTO
KEEP PUTTER FACE SQUARETO TARGET
• Unique design with flat sides on front and back
help to align face of putter to the target line
• Oversized grips fit any putting style and take wrist
flex out of putting
FLATCATGOLF.COM
7. PROJECT LEADER RESPONSIBLE FOR OVERSEEING ALL ASPECTS OF
MARKETING AND PROMOTIONS
On-site Promotions at
Major Golf Tournaments Press Kit
Retail In-store
POP Displays
8. WORKEDWITH NBC AND THE GOLF CHANNEL TO PRODUCE :30 TV
SPOT AND SUPPORTIVEWEBVIDEO CONTENT
“FLAT CAT™ grips will become the dominant
putter grip for anyone serious about the
game of golf. If you don’t put a FLAT CAT™
grip on your putter right away, you must not
want to shoot lower scores.”
Hank Haney
Legendary Golf Instructor
Charlie Spain
Inventor
Mike Heisterkamp
PGA Professional
9. MANAGED OUTSIDE AD AGENCY AND OTHERVENDORSTO
DEVELOP AND LAUNCH QUICK-SERVE RESTAURANT CONCEPT
• Converted successful retail product into
commercial QSR franchise
• Concept launched into Microsoft campus, Subway,
Pittsburgh Medical Center, Santa Barbara Zoo and
several airports
11. REFRESHED BRANDTO BETTER POSITION PRODUCTS IN CATEGORY
AND TO SINCERELY SPEAKTO CUSTOMERS
• Lacking brand consistency
• Feel and voice not matched to industry
and audience
• “Odd” color palettes and layouts do not
show off products
• Not attractive to industry buyers
12. REFRESHED BRANDTO BETTER POSITION PRODUCTS IN CATEGORY
AND TO SPEAK TO CUSTOMERS SINCERELY
• Cleaner, consistent look supports brand in
different categories
• Designed covers, intro text and organized
contents to appeal to two significantly
different audiences
13. REVISED ALL PRODUCT PACKAGING TO CREATE ATTRACTIVE
IN-STORE PROGRAM PRESENTATION
• Existing packaging lacked brand consistency
• Packaging could not coexist in plan-o-grams
so attractive programs could not be
successfully presented
14. REVISED ALL PRODUCT PACKAGING TO CREATE ATTRACTIVE
IN-STORE PROGRAM PRESENTATION
• Created consistent, clean feel across products
• Increased potential to sell products in sets or
programs to retail customers
• Entire set looks more joined so brand equity
can be built
15. CREATED REALTREE® OUTFITTERS LICENSED PRODUCT LINE
• Most recognized camouflage pattern in
hunting and sporting goods industry
• Aligned full set of game processing
products to appeal to hunting enthusiasts
• Launch of product line introduced sales
opportunity to Dick’s Sporting Goods and
other retail sporting goods chains
17. Full Category OfferingBasic Meat Processing Set Core Category Offering
INTRODUCED PROGRAM SELLING PERSPECTIVETO HELP
CUSTOMERS ADOPT AND GAIN SHARE OFWALLET
• Offered different buy-in
levels for customers to
try new categories
• Helped customers
successfully merchandise
product sets
18. DEVELOPED FOOD PROCESSING LINETO TARGET POPULAR
‘FOODIE’ MARKET
• Developed and launched charcuterie and
meat processing line for celebrity chef,
Michael Symon
