Foundation First - Why Your Website and Content Matters - David Pisarek
Gaines-Sangha | Creative Digital Branding Co-Op
1. CREATIVE DIGITAL BRANDING
GAINES-SANGHA
We are Gaines-Sangha, a creative digital branding co-op.
We connect brands with customers in the ways people
connect in the real world.
gaines-sangha.com
2. Nunzio Sangha
Brand/Rebranding Strategist, Campaign Brand
Communication, Strategic Innovative Marketing
Implementation, Trend Hunter and Gatherer, Niche
Finding and Exposing Market Opportunity. Graphics and
Product Packaging Expertise, Product Design, Hard and
Soft Goods, Innovation Materials Specialist, Design
Communication Cross Categories, Research and Product
Development, Liaison with Overseas Production and
Vendors, Intuitively Tailored Social Media Programs ,
Innovative Marketing, Advertising and Promotion
Blueprints.
EXPERIENCE – Nike, Adidas, Reebok
nunzio@gaines-sangha.com
Strategy & Creativity
3. Internal and External Brand Campaigns, Brand Guidelines.
New Media Development, Coordination, and Deployment,
Produce On-Brand SEO Rich Content, Marketing Collateral,
Applied SEO Knowledge, Organic Traffic, SEO Keyword
Research, Technical SEO, Web Design, WordPress,
Squarespace, Web Content, Video, Social Media, Mobile
Web, Apps, Web Experiences. WordPress Theme
Development, HTML, CSS, Responsive, Photoshop, and
Woo-Commerce, Creative, Marketing Materials,
Packaging, and Trade Show Graphics.
EXPERIENCE – Apple, Microsoft, Morningside Recovery
Stephen J Gaines
stephen@gaines-sangha.com
Marketing & technology
4. • Strategy
Position your organization to reach its goals. engagement and connection to the pulse of your industry.
• Brand building
Align your brand focus and find its voice through messaging, media and campaigns to strategically position your product or
service in the marketplace.
• Thought leadership
Take your groundbreaking ideas and build on them to position you as a trusted innovator in your industry.
• Custom web
Tailor your website to fit your unique needs. Custom WordPress, Ecommerce, SEO, Email Marketing, Reputation
Management, Pay-Per-Click (PPC) , and Consultation.
• Social media
Tailor Social Media to fit your organization’s goals.
• Marketing convergence
Introduce next-generation story telling techniques for reaching your audience.
What We Offer
6. GREG AIELLO
THE CHALLENGE
Greg Aiello is an accomplished mountaineer with
an active career as cable program host. He's
accumulated a loyal fanbase from hosting two TV
shows: Motion, seen on the Live Well Network and
Outside with Greg Aiello, seen on PBS. To remain
competitive in the fast-changing media landscape,
Greg needed to differentiate himself as a niche TV
personality while remaining authentic to his
fanbase.
7. GREG AIELLO
THE SOLUTION
The Greg Aiello branding project
included a variety of tools that
cohesively created an enduring
name identity and strong brand
identification. In addition, it
created revenue streams that
leveraged Greg's outdoor-
oriented knowledge, experience,
and reputation for on-going
monetization opportunities.
8. GREG AIELLO
THE RESULTS
Created a strong brand identity that included logo,
guidelines, standards and styles that are easily
recognizable and stylistically consistent. Greg’s digital
marketing included new website, social media strategy
that effectively promoted Greg as a niche television
personality beyond his PBS series – Outside with Greg
Aiello. Greg’s doubled his social reach and generates
passive income through sponsorships and affiliate sales.
10. nike
THE SOLUTION
The brand ASU, USA
backwards, Athletic Sport Utility
Creating and Innovative
marketing and advertising
strategy Rethinking the process
of product placement
developing innovative ways to
engage audience participation.
11. NIKE
THE RESULTS
Nike successfully penetrated the “Anti-Nike” consumer
with fashionable yet functional, high-end quality brand-
less athletic product.
12. THE CHALLENGE
KMG Imports, an electronic cigarette wholesaler
required a focused digital marketing strategy that
created a lasting identity that targeted traditional
and non-traditional vape customers.
13. Kmg imports
THE SOLUTION
Modernized KMG's brand identity with an updated logo,
introduced communication guidelines, social media
standards, and created a style guide. Relaunched
KMG's e-commerce website, implemented organic SEO
strategy and improved stock management integration.
14. Kmg imports
THE RESULTS
KMG successfully doubled
their online consumer business
with improved organic SEO,
increased engagement, and
social media reach.
15. We measure our success by the
results we drive for our clients
lets get started