Digalign digital-marketing-assessment-presentation

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A detailed explanation of the Digalign assessment process and the initial report we provide prospective clients looking to improve Traffic, Leads, and grow within the Digital Marketplace.

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  • Update the company name or logo in the sign the guy is holding
  • Digalign digital-marketing-assessment-presentation

    1. 1. Traffic. Leads. Growth.
    2. 2. o Assess Keywords and Local Visibility o Review Digital Business Resources o Discover Competitor Landscape o Offer a Focused Solution o Detail How it Works o Performance Analysis o Final Questions
    3. 3. Digital Resource Optimization • Website Optimization • Email Marketing • Social Media Enhancement • Brand Protection and Management Professional Network Growth • Newsletters and Surveys • Strategic Event Promotion • Educational Webcasting Salesforce Automation • On-Demand CRM • Email Autoresponders • Social Media Integration • Local Visibility Inbound Marketing Solutions • Landing Pages • Business Blogging • Social Media Engagement • Performance Based Advertising PassiveParticipation Active Participation Digital Marketing Matrix Our Mission: To guide you and your company through the Digital Marketing Matrix with a focus on: • Traffic. • Conversion. • Growth.
    4. 4. Keywords and Local Visibility The Foundation of Digital Marketing Solutions. Keywords and Local Visibility: • Keyword Targets • Search Volume • Directory Listings • Registry Listings • Social Media
    5. 5. Keyword Research
    6. 6. Local Visibility Research
    7. 7. Digital Business Resources The enablers of traffic in the Digital Marketplace Digital Business Resources • Website • Local Visibility • PPC • Blog • Social Media • Email Marketing • Webcasting
    8. 8. Digital Marketing Solutions
    9. 9. Competitor Landscape Where are you in comparison to your local competition? Competitor Landscape: • Keyword Rank • Search Engine Results • Website Grade • MOZ Rank • Traffic Rank • Blog Grade • Inbound Links • Website Pages Indexed • Keywords in Top 100
    10. 10. Competitor Landscape
    11. 11. Performance Analysis: Our measurement of Opportunity and Delivery. Performance Analysis: • Traffic • Leads • Growth
    12. 12. o Organic Inbound Marketing o From 3rd page+ to 1st page of Google, Bing & Yahoo o From 0% up to 19.84% of Keyword Search Volume Captured in your area. o May take up to 90 days o 75% of Search clicks through organic Results depend heavily upon regular updates and maintenance of the Website, SEO, Blogs, and Social Media. The quantity of local traffic determines the volume of traffic from this medium. 0 1000 2000 3000 4000 5000 6000 Current Site Traffic Basic Service Enhanced Service NewSiteVisitorsfromKeywordSearch New Organic Keyword Search Results 10,000 New KW Search Volume 20,000 New KW Search Volume 30,000 New KW Search Volume
    13. 13. 0 50 100 150 200 250 300 $1,250 $2,500 $3,750 12.5 25 37.5 100 200 300 Quantity Pay Per Click Investment Pay-Per-Click Campaign Effectiveness Lead Generation Clicks - 20 40 60 80 100 120 140 160 2,000 4,000 6,000 6 12 18 48.1 96.2 144.3 Quantity Number of Emails Sent Newsletter / Survey / Email Campaign Results Leads Click Through
    14. 14. Final Questions: Anything we didn’t cover or maybe covered too much? Final Questions: • Any conflicting Dates • Any missing pieces •This is an example text • Go ahead and place your own text • Example text •This is an example text •This is an example text
    15. 15. Thank You.

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