Why did we decide to pursue an aggressive social media approach and how did we select our channels?

2. • Go beyond physical and traditional media spaces
• Engage readers online and build advocates
Meet changing needs & preferences
• Go beyond one-to-many communications approach
• Position the public library as a personable and accessible entity
Create & cultivate conversations
• Leverage on word-of-mouth
• Generate interest in our collections and content
• Reinforce public library as a social learning space
Generate awareness & publicity
Strategic Objectives
Why social media?
Selected Platforms
Focusing our efforts
Social Media
Engagement
Existing
Blogs:
Content-heavy
Google-
friendly
Facebook:
Building
individual
communities
Instagram:
Engagement
through
images
Twitter:
Quick info,
Conversational

3. Cross-platform Sharing
How does it work?
Information comes in many forms and this is one example of
how the same content can be customised for different channels.
Full-length book
review by our
librarian
A Twitter blurb
linking to the
blog
Blog link can be shared on library
Facebook pages as well as librarians’
personal Facebook accounts
Attractive visual
of the book
cover on
Instagram

4. Contact Details:
Jillian Lim, Assistant Director,
Public Libraries Singapore
(Jillian_LIM@nlb.gov.sg)
Averil Tan, Associate Librarian,
Public Libraries Singapore
(Averil_TAN@nlb.gov.sg)
Lynn Koh, Librarian,
Public Libraries Singapore
(Lynn_KOH@nlb.gov.sg)
• Know your audience and choose the appropriate platform
• Do research and set-up the channel with appropriate disclaimers and privacy
settings
• Conduct staff briefing/training and cover:
o Content
o Guidelines
o Tone of voice and personality
o Handling of comments/feedback
• Create a platform for staff to share tips, best practices, suggestions and
discuss any difficulties faced
• Decide the type of content, the best way to showcase them and set a roster
for monitoring and managing the channel
Social Media 101
For more info on how we manage our channels, scan this QR Code: