Midwest Lotus User Group session on helping executives to become more social. Aimed at executives and the the people that report to them. You can get social, just think about your business in a new way and make it happen in a frame of mind of your executives. Need my help? Contact Keith Brooks via one of the following ways: Blog http://blog.vanessabrooks.com Twitter http://twitter.com/lotusevangelist http://about.me/keithbrooks

1. MWLUG 2013
The Boss is Anti-Social…HELP!
Keith Brooks
kbrooks@thinkrite.com
954-653-2517
Skype/Twitter: Lotusevangelist
About.me/keithbrooks
Background http://mediafunnel.com/social-media/how-persuade-boss-use-social-media/
PHB Graphic http://curiouscat.com/images/pointy-haired-boss.jpg

2. Who am I?
an
for ICS and Websphere
Blogger: http://blog.vanessabrooks.com
Previous MWLUG Sessions "If You only If You Only Knew What Your Server Was Saying“
Lotus Layers - Making your URL's Play Nicely
I AM http://www.lotusmuseum.com/pages/I_Am_Campaign
Admin http://transom.org/wp/wp-content/uploads/2013/03/name-tag-admin-1000.png?9d7bd4
I manage Customer Relationships via
Social Enterprise Networks for
<- Co-Authored this book

3. Culture Trumps Social
In order to succeed, social needs a social
culture.
If your nature is silos and fiefdoms you may be
out of luck.
If your nature is open, sharing and caring, you
probably went to another session.
http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size-piece/

4. Meet the Executives

6. Help the CEO look …

7. Today’s Topics
2) The
CEO
Billboard
4) Happy
Endings
3) CEO
Plan
1) CEO
Evasion

8. Executives have …
http://rorylbuck.wordpress.com/2010/06/21/swimming-blind/
http://newhomesalesleaders.com/category/sales-meetings
http://wepartypatriots.com/wp/2011/04/10/anti-social-media-journalist-union-says-no-tweeting-chicago-catholic-church-says-
no-facebooking/
http://nationbuilder.com/how_to_tagging
https://si0.twimg.com/profile_images/2932677288/c60cef37fe8efc7aee074044a3ac9c63.png
http://giftsweuse.com/family-life/my-grand-plans
http://thepitter-patter.blogspot.com/2010_06_01_archive.html
http://gdgoenkaworldschool.blogspot.com/

9. Maslowe’s Hierarchical View
http://www.diychart.com/Image/1/3fe08e77-acb9-4d70-bb2c-486a905bf2e7.png
Did I miss
anything? Let me
know via Twitter
@lotusevangelist

10. http://www.mbaonline.com/the-social-ceo-graphic/
A Social CEO?

11. Sales People’s View
http://info.asalesguyconsulting.com/Portals/166003/
docs/social_media_sales_quota.pdf

12. The Future Social CEO

13. The Future Social CEO (Page 2)
http://mashable.com/2011/12/02/social-ceo-infographic/

14. Age is NOT the Barrier
http://www.marketingpilgrim.com/2013/08/pew-social-networking-usage-by-age.html

15. Today’s Topics
2) The
CEO
Billboard
4) Happy
Endings
3) CEO
Plan
1) CEO
Evasion

16. Playing on Management’s Jukebox
Recognize
Anyone?
Yourself
Included?
Jukebox Title Strip Creator - MikesArcade.com

17. http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/
Don’t Become a Ghost Town
17

18. http://www.blog.speculist.com/archives/000918.html
Embraceyour
CustomersIndividuality

19. Management’s Social Jukebox
19
Think
Visually,
Think
Differently
Metaphors
Change
Easily,
PEOPLE
DO NOT!

20. Today’s Topics
Up Next
2) The
CEO
Billboard
4) Happy
Endings
3) CEO
Plan
1) CEO
Evasion

21. Not always easy is it!
The execs trust you…well I hope they do!
Even Darth Vader could er, maybe not…
Does your CEO
email, newsletter, blog, anything..like:
Lipstick on a Pig or
Comic from dilbert.com

22. 6 Steps for Execs…and you
It’s our job to steer CEOs and management in the right direction
when it comes to how to communicate via social media.
How can you do this?
1) Speak in business language
2) Fit the audience to the channel
http://www.is4profit.com/small-business-news/20081027-smes-risks-business-jargon.html
http://searchenginejournal.com/wp-content/uploads/aboutsoc/2012/08/socmed.jpg

23. 6 Steps for Execs…and you (con’t)
3) Limit their Options
4) Provide the data/analytics or research
Created by Rachel Jones of Wink Design Studio
using: © Tagxedo.com.
Wordle by Keith Brooks:
http://www.wordle.net/thumb/wrdl/6937981/socmed_stuff

24. 6 Steps for Execs…and you (con’t)
5) Know your Executive
6) Have a Plan for them
http://smalltalkbigresults.wordpress.com/2013/07/01/10-ways-to-learn-what-makes-people-tick-at-work/
http://blog.contagiouscompanies.com/2011/10/plans-bosss/

25. Prime Example, Golf
http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft

26. • Do you report or track every shot? No? You
should
• Do you have a plan before you hit the course?
• Decide who to play next?
• You have all of the information on your device
• Better knowledge of the hole/course equates
to a better score, same with customers
• GPS, not included in IBM Connections ... yet
Golf Explained

27. The Pizza Wheel of Leadership
http://www.mckinsey.com/insights/high_tech_telecoms_in
ternet/six_social-media_skills_every_leader_needs

28. Social Business Use Caseshttp://socialmediasandy.files.wordpress.com/2013/07/infographic-usecases1024.jpg

29. IBM Connections Practical Example
IBM Connections can help managers tackle daily
work challenges
1. What do you want to accomplish?
2. How would you typically approach that challenge?
3. What options are available in IBM Connections to help you tackle that
challenge faster, more efficiently or more collaboratively?
Find experts outside of your team in order to be successful on a project or with a client Profiles
Reduce your email inbox by attaching files in Connections, and stay out of ‘mail jail’! Files
Network with other teams in IBM important to your team’s success. Stay current on what’s
happening in your network
Homepage
Micro-blogging
Easily communicate your strategy and priorities with your team in an open space where they
can respond and communicate with one another
Blogs
Manage projects, assign tasks and due dates and get an overall view of the project’s status –
in real-time
Activities
Share valuable web links for others to use Bookmarks
Used by permission of Luis Suarez of IBM from slides of Ross Mauri

30. One Example
http://learn.mindjet.com/SuperstormSandy
https://lonelybrand.com/blog/three-ways-brands-
exercised-great-crm-following-hurricane-sandy/

31. Last Topic
2) The
CEO
Billboard
4) Happy
Endings
3) CEO
Plan
1) CEO
Evasion
Today’s Topics

32. Know your boss and speak their language
Stop the Confusion, stay focused
Do your homework first, pitch it, train for
it, show it…repeat
READ, READ, READ
Take Home

33. Thank You
Keith Brooks
ThinkRite (A VoiceRite Company)
Social Collaboration Practice Leader
Twitter/Skype: Lotusevangelist
kbrooks@thinkrite.com
+1-954-653-2517
http://about.me/keithbrooks
Find these slides on http://slideshare.net/kbmsg