The Microeconomics Of The Video Game Industry Essay

The Microeconomics of the Video Game Industry Essay
Tommy Deen
November 28, 2006
ECO 201
The Microeconomics of the Video Game Industry Video games have been around for years with many different types of consoles and games. The
video game industry has grown into a $20 billion dollar industry over the past ten years, and it only shows signs of growing larger in the years to come.
In the United States alone, the market has grown considerably where 60% of all Americans play video games, 40% are women, and 60% of all gamers
are between the ages of 25 through 44 years old (games–advertising.com). According to an article on Gamespot.com, analysts estimate that the video
game category will have about 50 to 55 more square feet of shelve space in Best Buy by the year 2007. The video game ... Show more content on
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Stores immediately sold out the day the Xbox 360 came out. According to Wikipedia.org, "Microsoft was not able to supply enough systems to meet
initial consumer demand in Europe or North America. Many potential customers were not able to purchase a console at launch and the lack of
availability led to Xbox 360 bundles selling on eBay at grossly inflated prices, with some auctions exceeding $6,000. It was reported that 40,000 units
appeared on eBay during the initial month of release, which would mean that 10% of the total supply was resold. By year's end, Microsoft had sold
1.5 million units; including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan." Another example of this tactic being used is with
the release of Nintendo's Wii. A total of four million Wii consoles were to be released worldwide with the majority of that number going to North
America alone. On November 19 of this year, the consoles sold out immediately. Some stores passed out cards for the console to people who were in
line the night before. Circuit City had people camping out early in the day, but gave out tickets to people later in the evening. They even had a sign
that stated they only had thirty Nintendo Wii's, yet people were still hopeful and stubbornly stood in line. Sony's Playstation 3 was released on
November 17, 2006 with an even shorter supply than the Nintendo Wii; some consumers camped outside of the
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Sony Ps4 Strategic Management
The Challenge Of Maintaining Greatness in the Gaming Industry Strategic Management Professor : Yuri Mishina 12–12–2013 1 Table of Contents
Executive Summary....................................................................................................................................... 3 Industry Analysis
........................................................................................................................................... 3 Threat of New Entrants
............................................................................................................................. 4 Power of Suppliers... Show more content on Helpwriting.net ...
(Yahoo Finance, 2013). Figure 1 Figure 2 (Parker, 2013) (D'Angelo, 2013) 3 Threat of New Entrants The three dominant players have taken the early
mover advantage to grow their businesses. High level of adoption and efficient production are essential in this industry because consoles are
traditionally sold at a loss and revenues are made up by licensing games to developers. This makes it very a difficult industry for new entrants. New
technology incurs high cost of capital in research and development (R&D) and low product differentiation requires advertising and marketing. Their
brand establishment, together with their capabilities to make high investments in required fields have helped the three firms to gain industry specific
expertise, fast paced technological capability, and strong brand loyalty which keep the threat of new entrants moderately low (Wingfield, 2013). Power
of Suppliers Each firm generates revenues from the profit margins on hardware (gaming consoles) and software (game) sales, both suppliers are
therefore integral. Suppliers of the main hardware components, such as AMD and Foxconn, supply to all three companies but also to other industries
e.g. for personal computers and smartphones. While not solely dependent on the industry, gaming currently represent the majority of

Video Game Consoles
Video Game Consoles
Video Game Consoles
Video Game Consoles
Name| Varun Punjabi| Class| PGDM– Communications| Subject| Marketing Management| Roll No| 39|
Scope:
The Indian video games sector in 2011 was driven by the urban middle class/upper–middle class population, who adopted both static and handheld
games. Rising income levels, increased availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360 as well
as growth in retail chains were primary factors driving the demand for video games in India.
An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see tremendous advances especially with the inclusion of
virtual reality ... Show more content on Helpwriting.net ...
The company has worked hard to restore its reputation at a time when competition between the big three players in video games – Sony, Microsoft and
Nintendo – is heating up. Most recently, Sony has focused on the motion sensing controller Move, as well introducing 3D technology to video games.
Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had suffered a cyber–attack leaving the data of millions of
its users exposed to potential theft and fraud. The company has worked hard to restore its reputation at a time when competition between the big three
players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony has focused on the motion sensing controller Move, as
well introducing 3D technology to video games.
Extensive R&D:
Research and development costs amounted to ВҐ 427 billion or 6% of revenues in 2010/2011. Sony does not break out R&D costs related
specifically to its video game products, but has stated publically that it is now working on a new Vita console which is due to be launched in Feb
2012; and is likely to be gearing up for the next generation of static video game consoles, that are expected around 2012–2013.

SWOT: Sony Corp
Market Assessment:
* The three tenors: Sony, Microsoft and Nintendo.
Video games are dominated by the big three consoles makers that include Sony, Nintendo,

Responding to Wii Essay
Responding to the Wii Group Case Writeup
BUSMHR 4490
In the Harvard Business Review case Responding to the Wii, Kazuo Hirai was faced with an interesting dilemma. Hirai, the chief executive of Sony
Computer Entertainment Inc. faced pressure due to Sony's Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a
major business decision in deciding how Sony should respond to the cheaper, more interactive, family oriented Nintendo Wii.
The Video Game Industry at a Glance
From an industry analysis standpoint, the videogame console industry in 2008 was not very attractive. The industry was, and still is, structured as an
oligopoly in ... Show more content on Helpwriting.net ...
This is especially prevalent within the companies that own the majority of the market share. While continuous improvement is necessary on current
products, it is also crucial to be bold and thinking outside of the box.
As mentioned, the common theme across the video game industry has been creating an innovative product and then simply improving the system over
time. While that has been proven to work in instances in the past, there is a lot to learn from the creation of Nintendo's Wii. Nintendo, like the rest of
the company's used the same ideology of continuing improvements to an already developed product until they took a bold move of introducing a
whole new game console. When Nintendo introduced the Wii, they took a risk because it was not similar to their previous game consoles. They saw an
opportunity to bring something new to the video game industry that could create value to not only the originally targeted market, but also a much
larger market.
The Nintendo Wii is a prime example of how a company can serve their already targeted market and also see the opportunity to expand into additional
segments. Much of Wii's success was due to the fact that it appealed to a large audience. Nintendo gained a market advantage as 'first movers' in this
new era of technological and conceptual change in the video game industry. The now enabled users to be more active and engaged which
revolutionized the way consumers thought about gaming systems.
The structural

PlayStation 3: The New Era of Gaming
Playstation 3: The New Era of Gaming
The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3
packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level.
Being a highly priced console (ranging from $400–$600), there is a lot offered from the PS3 console. It includes high–definition graphics (HDTV
compatible), a Blu–ray disc hard drive, wireless controllers, Gigabit Ethernet, and a built–in Bluetooth. There is also plenty of memory space available
on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB, 60GB, and 80GB PS3 game ... Show more content on
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It allows a player to turn and tilt in three–dimensional space to steer driving or flying games. Although I have yet to experience this, I bet that it could
be very fun and interesting. It is lighter than the previous controllers for Playstation and Playstation2. There is only one controller present when
purchasing the console, but for a second controller it cost $50. So if you get bored playing alone there is room for others to play. The console supports
up to seven players at a time. And if that's not enough, join online gamers through the Gigabit Ethernet.
Yeah that's right! You can play, chat, message, or even shop at the specialty gaming stores online with the Gigabit Ethernet. Similar to the PS2,
Sony has made this service available on the PS3. The difference between the two is that there is more to offer on the PS3's Ethernet service then
the PS2's Ethernet service. It is also considered faster to connection then the PS2. So if you enjoy playing sport games or army games, Ethernet
makes it way more fun. Instead of playing the same people or computer over and over again, play millions of others from across the world online. I
have join many groups playing Rainbow Six (strategic army game) and NCAA 09 (college football game). I have played with and against people from
all over the US. I can tell you this; I've learned the competition is way fiercer than playing the computer or friend. So it's best to bring your "A" game
while

Xbox One X Persuasive Essay
There has been a heated debate for many years around which console was superior. Both the Xbox One X and the PlayStation 4 Pro have been the
leading contenders for the majority of the debate. To close the debate and finally crown a console the greatest, both Microsoft and Sony took giant
leaps in 2017. The introduction of the PlayStation 4 Pro and the Xbox One X marked the start of a new gaming generation. With that being said,
Microsoft promised the gaming community a gaming console that would exceed expectations, reality, and the competition. Together in the journey, we
will examine and dissect why the Xbox One X is the greatest and most powerful console in the market.
Keywords: Gaming, Microsoft, Xbox One X
Microsoft Xbox One X/PlayStation 4 Pro 3
How is the Xbox One X ... Show more content on Helpwriting.net ...
The X is the perfect combination of power, size, versatility, and UI intelligence. As different games are released, we can rest assured that the X will
be able to support as well as enhance it with its added features. The smooth engine and incredible speed allows the user to experience games, apps,
and movies better than ever before. This is a testament of why the X is superior console in comparison to the PS4Pro. The Xbox One X has a better
operating system, gaming
Microsoft Xbox One X/PlayStation 4 Pro 8 subscription services, versatile features, and connected community features. The way games are shifting as
years pass, the X will continue to dominate the market as the greatest console in the industry.
Bibliography
Howse, B. (2017, November 03). The Xbox One X Review: Putting A Spotlight On Gaming.
Retrieved from https://www.anandtech.com/show/11992/the–xbox–one–x–review/7
Gartenberg, C. (2017, June 12). How the Xbox One X stacks up against the PlayStation 4 Pro.
Retrieved from

Ps4 vs Xbox One Essay
Matthew Cobb A00467087
11/6/13
PS4 vs xbox one
Matthew Cobb A00467087
11/6/13
PS4 vs xbox one
If you've never touched a video game controller in your life, but do have avid players in your household, you may be in for a bewildering month.
That's because we're on the verge of what the gaming industry excitedly calls 'a new console generation'. In short, the Xbox 360 and PlayStation 3, once
the most powerful games machines on the planet are being replaced – the former by the Xbox One, the latter by the PlayStation 4 (PS4).
All you really need to know is that both the PS4 and the Xbox One represent a significant leap over their predecessors. Some people in the industry are
suggesting that the Xbox One and PlayStation 4 ... Show more content on Helpwriting.net ...
Both offer advanced online functionality. The use of cloud computing, which connects your console to remote servers on the internet, may mean we
see a new era of games which have huge online worlds that players can explore together, and that seamlessly grow and evolve over time. We may see
game processing tasks like physics and artificial intelligence being 'outsourced' to the cloud, meaning we see much more advanced simulations and
life–like computer–controlled enemies. It's a truly exciting time.
Right now, it looks like PS4 is the most powerful console, but developers may well learn to exploit the Xbox One in new ways. It's unlikely you'll be
making your buying decision on hardware specifications alone.
Xbox One and PS4 are promising lots of entertainment options that will let you watch movies and listen to music on your console, as well as playing
games. They both have deals with video–on–demand providers like LoveFilm and Netflix, and there will be "free" TV services like YouTube, iPlayer
and 4oD.
Right now, Microsoft seems more ambitious in this area. It has been showing off how you'll be able to connect your cable or satellite set–top box to
Xbox One, letting you control your live TV viewing pleasure through your console and also adding new social and interactive features to the
experience. However, right now, a lot of those options are only

Video Gameplay Of The Games Consoles
The industry that I have chosen to analyse within this essay is Games Consoles; this particular industry was chosen because I have a personal
interest and knowledge of the market, which I believe, will help me towards analysing it. The Games consoles industry includes both static and
portable consoles, static consoles being devices which are played through a television as opposed to portable devices which can be played on phones
and tablets. According to (Mintel 2014) there is currently a 'big three ' who dominate the static games consoles – Xbox, PlayStation and Wii. All three
of these games consoles are owned by separate companies. Xbox is developed by Microsoft, PlayStation developed by Sony and Wii developed by
Nintendo. Currently within the market there are two consoles for each of Xbox and PlayStation, as 2014 sees the first year that the Xbox One and
PlayStation 4 have been on sale since it was released in November 2013. These join the Xbox 360 and PlayStation 3 consoles which have now been on
the market for many years. In the diagram below on the left from (Mintel 2014) by VGChartz we can see it illustrates that the big three currently
control 100% of the static console industry with Xbox having a market share of 44%, PlayStation 47% and Wii 9%. Although as we can see above to
the left Nintendo is in much difficulty within the static console market with its Wii and Wii U consoles, the company still dominates the portable
console market. The market includes two

Naughty Dog: Video Game Practitioner
Naughty Dog, previously known as Jam Software, is a video game developer based off the Santa Monica, California. The company was founded
by Andy Gavin and Jason Rubin in 1984. They were independent developers up until Sony Computer Entertainment acquired them in 2001. Before
that, Gavin and Rubin dedicated themselves to making computer games. They originally made software for the Apple II and made Ski Crazed, a
skiing game. This was the first game they sold, which they sold to publisher Baudville. Over time, Jam Software made several other computer
games such as Dream Zone and Keef the Thief which were made for Atari ST. They also worked on a game Rings of Power for the Sega Genesis. In
1989, they decided to separate themselves from Baudville,... Show more content on Helpwriting.net ...
From the Spike Video Game Awards to awards from Academy of Interactive Arts and Sciences,Naughty Dog has won them all. Just with The Last of
Us alone, they've won over 200 Game of the Year awards and 40 perfectscores. They also have the title for the highest rated DLC for the Playstation
ever. So what is it about them that helps them make such amazing games? It's believed that it has a lot to do with their process. In fact, their process
has been a recent topic in the LA Times. Naughty Dog is known to have a "free–flowing development process that empowers anyone at any stage to
share their ideas –– and defend them," as the LA Times put it. They do not have producers for every 10 developers like most companies do, instead
it's all on the developers, which requires a great amount of communication. Gameplay and storyline is built at the same time which can often affect one
another and adjust. Their way of working is unique and has made them quite the competition in the past 15 years. Many have looked up to Naughty
Dog's business and strategies, including rivals at Microsoft Xbox, because of their great track

Ps3 Business Managment
Nintendo Wii, Xbox, and Sony's Playstation 3 are the top three video game consoles in the U.S. market. In order to become more competitive, and
gain a larger share within the video game console market, Sony must make some changes within their marketing mix. In an industry with a value of
over $450M and $670M, the U.S. video game console and video game software markets, respectively, are rapidly growing and highly profitable
markets. The largest segment of the market (over 56%) for video game consoles are men ages 18–34. These young men are purchasing action
/adventure games (39% of the video game market) and sports games (36% of the video game market). In order for Sony to capture a larger share of
the video console market through ... Show more content on Helpwriting.net ...
with GameStop being #1 for ages 18–34 – 18–24 33% and 25–34 at 27%
–Nintendo, Electronic Arts, Activision, and Ubisoft accounted for about half of console game sales in 2009
–Marketing techniques are designed to increase anticipation, video clips/trailers for the video games, and the utilization of humor and dramatization
–Males are more likely to buy and play video games; mainly males 18–34
–Strong correlation between video game ownership/play and the presence of children in the home
–Shift in marketing towards family oriented games
–Xbox and Wii are more favorable to PS3
–Action/adventure and sports games are two most popular games overall – for males 39% action/adventure and 36% for sports
–Young adults prefer more sophisticated games
–"Closely targeting games to the needs of specific audiences is a strategy more likely to succeed." Positioning Statement: –Targeted customers– males
18–34 –Use price points as a marketing strategy – release at lower prices and/or release at a "sale" price or offer price discounts –Market through
media most commonly used by males 18–34 – Maxim Magazine, FHM, Sports Illustrated, social networks (Facebook, Google, ESPN), cable television
networks (ESPN, Spike TV, MTV)–Position against Xbox and Wii – adoption of interactive gaming solutions and

Sony Playstation 3 Case Essay
September the 26th 2012
Case Analysis: Sony Playstation 3
1. What, if anything, should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year–old
male gamers with above average–education and high degree of comfort with new technology) further target segments should also be focused (e.g.
women, children, occasional gamers and non–gamers). Some of the further customers require games which are easy to play because they have a low
degree of comfort with new technologies. Furthermore some of them don't want to invest a significant amount of their time to learn and play these
games because of their busy lives. * Supply simpler games irrespective of age, gender or gaming ... Show more content on Helpwriting.net ...
ATRAC: unwillingness to support other formats on their products; SACD: player incompatible with most stereos * Created high expectations before
launching their products, e.g. PS3:"Play Beyond"
3. What are the key success factors in the video gaming industry today? Are these the same as in the past? * A key success factor is still having a
library of quality game titles to offer consumers key success factor today as well as in the past * The backward compatibility between the consoles
is still a key success factor key success factor today as well as in the past (See PS2 to PS1 and PS3 to PS2) * A key success factor today is the
possibility to play online in networks * In the past game consoles were just for playing games but today they are more than just for playing: surfing in
the internet, download pictures and movies, rip music, and watch movies (e.g. Sony's integrated Blu–ray) past: gaming ; today: gaming and home
entertainment systems * Quality of graphics and the power of processors has lost its importance Wii more successful than PS3 despite its underpowered
processor and comparatively basic graphics
4. What was Sony's marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the
PS3? * Sony supported the launch of the PS3 with a $150 million advertising campaign that aimed to

Xbox 360 Research Paper
Compare two systems Xbox 360PlayStation
Processor (CPU)Xbox– 3.2 ghz powerpc tri–core xenonPlaystation– cell processor @ 3.23 ghz (8 cores)
RAM Memory4GB RAM Memory4GB RAM Memory
Hard Drive20, 40, 60, 80, 120, 250, or 320gb 4, 20, 60, 120, 250, or 320gb
Blue–ray No Yes
Operating SystemMicrosoft Sony
MiscellaneousPay $60 a year for online services Free online services Price $199.99 for a 4gb console or $299.99 for a 250gb console $249 for 160gb
system or $319.95 for a 320gb system
Two very popular names in the new society are Xbox and PlayStation. The companies that created the two brands have competing systems, be it
computer systems, or game consoles. Two of the competing brands that Microsoft and Sony have made are theXbox 360 and the PlayStation 3. Both
having benefits for the systems. ... Show more content on Helpwriting.net ...
Both gaming consoles have online access. Once online you can stream videos, download more games, or even play with others over the web. The
consoles also allow you to watch films in disc form, for the Xbox 360 this is in the form of DVD, the PlayStation 3 in Blu–Ray. Game selection with
both products is grand. Variation within the consoles do exist, as there are system exclusive games, however the systems tend to have very similar
games, as they share gaming producers, both companies wanting to make a fair amount of money would not mind the resemblance of their games.
Both systems also include a motion detecting

Strategic
With the video game industry being the fastest growing sector of the growing entertainment industry, the industry's revenue has now reached $26
billion in annual revenue and there is currently no indication of decline in the industry. So, in order to identify how the revenue is distributed, it's
essential to look at the supply chain of the entire PS3 business. As seen in the supply chain, there are opportunities in many aspects of the console
business, coming from the actual console sales as well as extras such as games.
The customers, as identified by our segmentation analysis table, are at the end of the supply chain, and their consuming of video games are distributes
across several actors.
Additionally, the most known among the ... Show more content on Helpwriting.net ...
5.3 Business Models
There are several business models contributing to the revenue income for the PS3. Obviously, sales of the actual console initially generate the
biggest revenue. But, as reported by several news agencies, Sony actually makes a loss on each console bought by a consumer. [26] As reported by
several sources, a PS3 costs between $725 and $905 to manufacture, but is sold for $599 in the US market. The reason for the high manufacturing
price is the high cost of components such as the Blu–Ray DVD, XDR memory etc. (More on that chapter 8).
To support several streams of revenue there are three business models for distribution supported by the PS3. Since the console is making a loss per
sold unit, there are other ways for Sony to catch up on the income and make a profit in the console business through other business models. The
business models are:
However, comparing the business models for the PS3 tells us that there are several possible models for generating revenue and profit for the console.
Most notably, the Internet Gaming via the PlayStation network and the developer licenses are possible sources of potential profit.
6 Marketing Strategy
The Playstation 3 has a broad marketing strategy set by Sony. Launched with slogans such as "This is living" and "Play beyond", Playstation 3 is
aiming for a large audience.

Thereby, Sony will have to apply a different marketing

Essay on Playstation 3: The New Era Of Gaming
Playstation 3: The New Era of Gaming
The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3
packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level.
Being a highly priced console (ranging from $400–$600), there is a lot offered from the PS3 console. It includes high–definition graphics (HDTV
compatible), a Blu–ray disc hard drive, wireless controllers, Gigabit Ethernet, and a built–in Bluetooth. There is also plenty of memory space available
on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB, 60GB, and 80GB PS3 game ... Show more content on
Helpwriting.net ...
There is no though that the Playstation 2 shows well and has improved since the Playstation. Yet thePlaystation 3 has really taken it to another level
with its graphics. But not only does the PS3 enhance graphics and visuals for video games; it also enhances your movie experience.
The Playstation 2 allowed DVD's to play in the console, but it has nothing on the PS3's play of DVD's. The PS3 is able to play DVD's and also
Blu–ray DVD's. With Blu–ray DVD's you are able to receive a more crisp and sharp image quality. There is more depth and more details that are
delivered also. Having the ability to play DVD's on the PS3 saves you space. Instead of purchasing a whole home theater system, getting the PS3
will take place of all of that. A PS3 purchaser is basically on top of the world with the combination of a game console and a high definition DVD player
built inside. Instead of having to also buy a DVD or Blu–ray DVD player and take up more room, you can have a two in one deal. And most Blu–ray
DVD players are over $500, some even costing up to $1,500.
If you think that that is great, how about having the freedom to seat anywhere in the room and still able to play the console? The PS3 provides
wireless controllers for their latest console. With the wireless Playstation 3 controller you don't have to worry about getting tangled up with other
controllers, sitting in a chair the whole time, or even worry about a shortage in the cord of the

Xbox One Compare And Contrast
Sony PlayStation4 vs Microsoft Xbox One
What are the differences?
History
–The Xbox series is designed and produced by Microsoft and there have been three major ones Xbox (2001), Xbox 360 (2005) and Xbox One (2013).
According to Microsoft, the idea of naming of the Xbox comes from the fact that they want the console to be an all–round entertainment device, not
just for playing video games but also to stream TV online and browse the Internet.
–PlayStation Originally was a co–production between Nintendo and Sony, issues between the two companies and Philips caused Sony to leave
Nintendo and release the first PlayStation in 1994. There have been four main versions of the console, they are called the PlayStation, PlayStation 2
(2000), 3 (2006) ... Show more content on Helpwriting.net ...
On the Xbox you have Crackdown, Forza and the Halo series; on the PlayStation you can play clude Dead or Alive Xtreme 3, Horizon Zero Dawn,
Killzone and the Uncharted series exclusively. Also, a lot of Japanese games are on PlayStation rather than Xbox.
Hardware
Xbox One: Chip manufacturer AMD is behind most of these upgrades. Both the original Xbox One and the Xbox One S have a custom, 1.75GHz
AMD 8–core CPU, while the Xbox One X bumps that up to a 2.3GHz 8–core chip.
Playstation4: the first version of the PS4 CPU was clocked at 1.6GHz and contained a similar custom AMD 8–core CPU with x86 based architecture,
but the PS4 Pro boosts that clock speed up to 2.13GHz.
– The original Xbox One and the Xbox One S have both got the 8GB DDR3, but the PS4 and PS4 Pro both have the advantage of a faster bandwidth
with the 8GB GDDR5 memory,
With The PlayStation 4 you can easily replace the standard 500GB hard drive with another hard drive, with Xbox One however you can't do this. Both
consoles support external hard

How Micro Transactions Can Use For Play And Paid Games Are...
Micro–transactions
Background
The use of micro–transactions in free to play and paid games are the norm nowadays. The different types of micro–transactions in games can range
from simple color changes, buffs, buying items, and account transfers. The concept behind micro–transactions is to let the consumer choose what they
want, and it lets the developer earn extra money on the side. The problem with using micro–transaction in games is that the developers will stop
making good games, and instead make games revolve around the necessity of using micro–transactions (Rybicki, 2006).
Revenue
The amount of money a free to play game earns will shock most people. According to SuperData, a marketing intelligence firm, Riot Games in 2013
earned $624 million from League of Legends (Jarvey, 2014). League of Legends is a free to play game that has micro–transaction. The appeal of
generating money through micro–transactions in gaming are stronger than ever with profits reported by the likes of Riot Games. The following chart
shows the top ten online free to play game revenues for 2013.
Figure 1: Top 10 Online Games, Based on Free to Play (Tassi, 2014)
Price of gaming
History
The age of playing on the video game console was thought to end in recent years, but strong need for console gaming is still in demand. The Sony
Playstation 4 has sold over 20 million, while Microsoft and Nintendo have sold half that amount. Sony, Microsoft and Nintendo are projected to earn
over $15

Compare And Contrast Playstation Vs Xbox
Playstation vs Xbox: which is better? "What started as a simple two horse race between the PS4 and Xbox One back in 2013 now consists of a
massive six different pieces of hardware (Matt and Jon)." The Xbox is a gamer console that is fighting against Playstation over the best selling. Based
on statistics the Xbox One has taken the lead for the past 2 years over the PS4. Sony's PS4 is trying to beat the Xbox on everything that they can.
Overall, Xbox is better than Playstation because they have better graphics in gaming, cheap, and better entertainment.
First of all, in these two amazing products we can contrast their best features. The 4K, which in consumer terms means a resolution of 3,840 x
2,160 pixels, has long been familiar for movies and TV shows and is now appearing as the default on most new gaming hardware. Consumers are
now looking who has the best graphics because they want to have the best definition while playing. Eventually, the Xbox hasn't launched an Xbox
with a 4K gaming for all the video games. However, the PlayStation has the PS4 Pro with the capacity of 4K gaming more than the Xbox. This can be
proven by an article by Michael , "The new $399 PS4 Pro offers a beefed–up GPU that allows for 4K gaming. Microsoft will answer this fall with the
$499 Xbox One X, a 4K–ready console whose official specs are ... Show more content on Helpwriting.net ...
Many people say that just because Xbox doesn't have a 4K gaming it's horrible, but they could be proved wrong because Xbox has better graphics in
games like Halo, Gears of War, and Forza, which they

Playstation 3 Research Paper
Block out the world and experience total audio immersion for your PlayStation 3 with the Sony CECHYA–0080 headset. It has over–the–ear cups to
fully seal out external noise and keep in the sound of your Playstation game. The comfortable seal allows you to enjoy playing official Sony games for
hours. The cups extend around the outside of your ear and rotate at an angle for a customized fit.
This Sony CECHYA–0080 wireless headset also features a padded headband and combines comfort for extended use. It is a wireless headset, so you
only have to worry about getting caught in enemy crossfire instead of being caught in your cables. Built into the Sony PS3 headset is a range of
features for improving your in–game experience. These features include a manual button to turn the virtual surround sound on and off. This stereo
quality of sounds makes you feel as if you are in the center of your PS3 gaming action. A manual volume slider makes it easy to turn up or down the
volume of the set while staying in your game's action. ... Show more content on Helpwriting.net ...
This Sony CHECHYA–0080 headset has a convenient mixer slider that allows you to control the balance of chat and gaming audio to match your
requirements. The microphone has an adjustable length for convenient use. You can extend or contract its length to get a personalized fit. When you
want to go into deep silence behind enemy lines, there is a manual mute option. These wireless headphones have a status indicator at the end of the
mic so that you do not have to search to see if it is on. Just a tap of the button allows you to update your mic's power status. Other related status
indicators on this set's headband include LED lights for the volume's level and the battery charge

PS4 Situational Analysis
INTRODUCTION: Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony
was co–founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony
Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation, 2014), and have expanded into
more complex technological solutions, such as laptops, gaming consoles, and communications devices. One product in particular is the PlayStation 4.
The PS4 is the most recent of Sony's gaming consoles and since its release at the end of 2013 has sold 7 million units (Plafke, 2013), raking in 45
billion dollars of revenue for... Show more content on Helpwriting.net ...
The company is competing with Microsoft in the computer and gaming consoles product area, then with Panasonic in the television and music
department and with LG's communications products. A second threat Sony faces relates to most of its production being in Japan. The company is
susceptible to a fluctuating currency rate. For example the Japanese Yen has been steadily rising against both the US dollar and the Euro since
November 2013 and experienced a 5% increase against the US dollar in December 2013. (OANDA, 2014). This made Sony's imports to these
countries from Japan seem relatively more expensive than products made locally. Another threat Sony faces is one relating to the specific product
being discussed in this report. Recently the PS4 network was hacked, allowing users' credit card details and other private information to be taken.
(MacManus, 2012). Being vulnerable to attacks from hackers is a very big threat for the Sony Corporation. Opportunities: The Sony brand has been
given many opportunities. One of these is that Blu–ray is become increasingly more popular, which gives Sony the opportunity to make these players as
cheaply and efficiently as they can. A second opportunity is their partnership with the big gaming franchise Fifa. This enhances Sony's corporate value.
Weaknesses: One weakness of the Sony Corporation is its location. Almost its entire manufacturing takes

Persuasive Essay On Xbox-One
Xbox One Persuasive Essay
Xbox's are rather interesting pieces of machinery don't you think? They let us play games, enjoy movies,
and even browse the web. However is it really worth the price difference to buy an Xbox one instead of an
Xbox–360? I will explain the reasons I believe that an Xbox–one is worth the price difference so please keep
reading along.
Lets discuss the graphics and price difference first. While some would call it expensive the Xbox–one if
someone saved up for a few months would be in anyone's price range which happens to be roughly 240$ Where
as the xbox 360 is at 50$ however you'll lose out on a lot of good games because of this due to the generation
transfer, and you can still get the xbox 360 games

Compare And Contrast Xbox Vs Playbox
Play Station is better than Xbox. PlayStation has always been the best selling console. Even the original ps1 sold more the Xbox one ever did. All 4
PlayStations are ranked in the top 10 most sold consoles of all time. The ps2 was even the most sold console of all time with 158 million sales.
Another reason that PlayStation is better is that it has better graphics. The ps1,2,and 3 all had better graphics than the Xbox and Xbox 360. The ps4 and
ps4 pro both play in 5.0 GHz while the Xbox one plays in 2.1. The ps4 also has the 4k VR headset that plays in 120Hz. The Xbox one had to have 4
different models to have better graphics than the ps4.
PlayStation has more sales so that means more people to play online with or the more

Marketing Strategy for Sony Playstation
Sony Marketing Assignment
Stefan van der Fluit
(1122828)
Analyse issues in the Company Case from a Strategy perspective, and then discuss one of the issues identified. (50% marks)
Stefan van der Fluit (1122828)
Gaming has been around ever since the invention of computers, being a great form of inexpensive entertainment. In 1993 Sony realized the true
potential gaming had to offer and decided that they wanted a piece of the cake; Sony Computer Entertainment was born. A year later, Sony's released the
PlayStation. Ever since then the PlayStation brand has been a true icon amongst the gaming and home en tertainment community.
Due to the rise in competition, Sony has to keep on innovating in order to keep attracting ... Show more content on Helpwriting.net ...
Threat of new Entrants:
The possibility that there will be a new entrant into the game –console industry is quite unlikely, for many reasons. The technological know –how is
quite high, and would require significant capital to invest into, in order to be able to compete with current competitors; the fixed costs to produce such
consoles would also be quite high (When
Sony first launched the PS3 the manufacturing costs amounted to roughly 800 USD per unit, meaning Sony had to accept losses on each console
sold. Now however they managed to reduce the costs by 50%)8. Sony also holds an impressive portfolio of patents, which would make it hard for any
new comer to compete without making some sort of arrangement with Sony.9 Since the PlayStation brand has been around for over fifteen years, Sony
has the advantage of long –term branding as well as high customer loyalty towards their brand.10 Therefore the threat of new entrants is: Relatively
Low.
Rivalry within Industry:
As there are currently three companies in the game –console market, the industry growth rate is quite low, however now with the threat of mobile
gaming , this rate has slowed down even more, reaching a saturation point in 2009. 11
12

7
(Takahashi, 2011)
(WILSON, 2008)
9
(StГ¤dtler, 2010)

Persuasive Essay On Ps4 Vs Xbox 1
PS4 vs. Xbox 1
Did you know that the PlayStation 4 (PS4) outsold the Xbox 1 by 2:1? That may not seem like a lot now, but the actual amount of units sold are
22.3:12.8 (Million)! That's a big difference. The company that makes the PS4 is Sony. The PS4 is a slim console that is black and costs $400. The
PS4 is the better console because it is a better quality console, it has exclusive DLC and bonus content for free, and PlayStation Plus is a must have.
First of all, the PS4 is a quality console because it is sleek and light compared to the Xbox 1. While PS4 weighs 6.17 pounds, Xbox 1 weighs a
whopping 17.3 pounds! Not only that PS4 is slimmer compared to the big bulky box that is Xbox (Techradar 1). Another reason PS4 is higher
quality is because the graphics and processing speed of the PS4 is better. The graphics is the quality and details in the game. While the difference
isn't obvious, you can see the slight difference side by side. The processing power is the flow and speed that the console has. It also means faster
download times (Techradar 3). So the PS4 is slimmer and lighter and it has higher processing speed and graphics compared to the Xbox 1. ... Show
more content on Helpwriting.net ...
The bonus content allows you to play extra bonus missions and it comes with the game making it even better (George 1) You might say that Xbox
has exclusives too but the PS4 exclusives were rated much better. PS4 has games like The Last of Us, Little Big Planet 3, and Infamous Second
Son. Another reason that PS4 is better than Xbox is that is comes with different apps like Netflix, Hulu, etc. You can watch movies and play video
games on the same console (George 1). So, the PS4 has exclusive games and bonus content only on the PS4 with other apps like Netflix and

Xbox 4 Vs Xbox One The Showdown
PlayStation 4 vs Xbox One the Showdown Shigeru once said, "The Obvious objective of video games is to entertain people by surprising them
with new experiences." Since, the early 1990's, there has only been two heavy weight gaming consoles: PlayStation and Xbox. Over the years,
they both have tremendously evolved into impressive gaming consoles. A gaming console is a device which outputs a video image onto a screen.
The term "gaming console" is used to distinguish them from arcade machines and computers. Currently, the latest models are the PlayStation 4
(PS4) and Xbox One. Even though, the PS4 and Xbox One are both excellent gaming consoles. They do have a few differences such as price,
exclusive games, and exterior/interior design. When buying a gaming consoles, be prepared to spend a lump sum of cash. The PS4 used to cost
400 dollars since being first released back on November 14, 2013, but recently it has dropped down to 350 dollars. The Xbox One price has
fluctuated since first being released on November 22, 2013. When it first launched in the United States, the original price was 100 dollars more than
that of the PS4's original price of 400 dollars. In todays society, people or perhaps only me, tend to buy the cheaper options of things. So of course,
people brought the PS4 over the Xbox One. Microsoft must have thought their gaming console was far superior than Sony's gaming console so they
made it cost more. This action by Microsoft weakened the Xbox One sales. In

Ps4 vs Xbox One
Introduction
A new generation of video game consoles will be premiering shortly. The video gaming world is calling it "The Console Wars". Although the battle
of video game system superiority has been going on for a while now, this year promises to be on a larger scale than the previous wars. Sony, the maker
of PlayStation, and Microsoft, the maker of Xbox, are expected to release their next–generation systems in November. This report will be a comparative
analysis of the soon–to–be–released Xbox One and PS4.
The purpose of this report is to compare both systems on their specific features. The goal is to find out which system is the best when comparing both
capabilities and value. This comparative analysis is intended to help ... Show more content on Helpwriting.net ...
Features such as, mandatory integration of Kinect, restrictions on the resale of games, and policies concerning online connectivity have been dropped
by Microsoft due to negative customer feedback ("Xbox One").
According to Wikipedia, "The Xbox One's components were designed to evoke a more entertainment–oriented and simplified design than previous
iterations of the console" ("Xbox One"). The Xbox One is made to look and feel like an entertainment system, rather than a video game console. The
Xbox One will be priced at $499 in North America ("Microsoft Xbox One").
The PS4 will focus more on social gameplay and cost 100 dollars less than the Xbox One. The Xbox One will be more of an entertainment system.
Accessories
PS4
The PS Vita is a handheld console that is manufactured by Sony Computer Entertainment. The PS4 will be able to link with the PS Vita, making it
possible to stream games directly to the handheld (Rivington). The PS4 will use wireless technology to move the game you may be currently playing
on the PS4 to the PS Vita (Rivington). The PS4 will also have the ability to link with other Sony products such as Xperia handsets, tablets, Bravia
televisions, and BD players (Rivington). The PS Vita may also be

Ps4 Pro Vs Xbox
Life began when consoles began in the 1970s by Williams. But that's not what we are talking about ps4 pro vs Xbox one s it's the new generation
consoles taking over and there doing a good job of doing so. POWER:The ps4 pro is a strong machine. The people must agree because the ps4 has sold
52 million copies as the Xbox one has only sold 21 million.the ps4 can go up to 6.0 teraflops of power in full 1080p but the xbox one can go to 3
teraflops and maybe close to 6 teraflops in 4k but it's a rare coincidence GRAPHICS: When graphics is not everything most people think that
graphic is one of the most important parts of a game. So let's talk about it. The ps4 pro can play games in hdr and 4k when the Xbox one can only play
games in 4k but the teraflops will be in the mid–30s. EXCLUSIVES: The ps4 has 90 exclusives when the Xbox one has 9,that's a hole 81 games
apart.A lot of them games are AAA. AAA it's the highest game rating a game can get. horizon zero dawn is one of the best ps4
... Show more content on
Helpwriting.net ...
and it has the best games of 2016 and will probably have best games of 2017 and it could continual domination 2018. In just three months the ps4
alone sold 2.5 million.The ps4 has sold 13.68 million units lifetime in the US, the Xbox One 11.97 million

Psychological Aspects of Homosexuality
The Playstation 360
In today's entertainment market, Nintendo, Microsoft, and Sony dominate the interactive entertainment medium, with Macintosh's i–devices rapidly
cornering the handheld market. Now, if one was interested in owning a home video game console, they need to weigh the positives and negatives of
their options heavily because the current generation of home consoles is frightfully expensive and once you make your choice, you're virtually stuck
with it. The current popular choice is the Nintendo Wii due to its appeal to people who only play games casually on a basis similar to say, reading for
fun or movie watching.
I believe common consumer with less gaming finesse would jump on the Nintendo console first, which leaves ... Show more content on Helpwriting.net
...
If any of the above descriptors apply to you then know that buying a 360 means supporting an American company, Microsoft.
Another exclusivity aspect to consider is the 360 and PS3's motion sensing systems. After the popularity and financial success of the Nintendo Wii,
Sony and Microsoft created motion sensing supplements to cash in on the family friendly party game crowd. The PS3 and 360's motion sensing
controller systems are more precise than the Wii's, but because they are supplements and don't come with the console, they increase the price for
access to a relatively small library of motion control based games. However the market is growing of course and the library shall also grow.
Between the PS3 and the 360, the PS3's motion sensing system is the most expensive. In order for the system to be effective you must by the motion
sensing wand and its navigation supplement as well as the camera to read the movements (Some single player games even require you to have two
wands.). Traditionally, if one is getting a motion sensing game they are getting party games or family games which require more controllers which
increases the price significantly, making the overall package more expensive than the already pricey 360's motion sensing camera the Kinect. After the
price, personal preference is all that matters. The

Marketing Analysis Of Sony Playstation 3
Introduction
I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am very familiar with. I have been a PlayStation
consumer since 1994 when the first PlayStation was established. Therefore, since I am a frequent consumer of this product, I have gained some
knowledge of this product over time. When an individual is a frequent consumer of a certain product, the consumer will eventually become aware or
at least have some knowledge of the marketing mix of that product. However, besides from being a dedicated consumer, I was also involved in
selling this product as a sales associate and this gave me some insight on the marketing mix of this product. As a sales associate, I also received some
training from marketers from the Sony Corporation on how to position the PlayStation 3 in an electronics store. Furthermore, I feel knowledgeable
about this product due to the exposure that I have had with it.
Product and Positioning
The PlayStation 3 is a high definition gaming console equipped with a Blu–ray player which is manufactured by Sony computer Entertainment. Sony
PlayStation3 uses the newest and greatest technology to appeal to their customers. The PS3 offers the most advanced visuals and audio compared to
any other gaming console. According to Brian Moats (2008), the people who are most interested in staying up–to–date with the newest technology are
usually men of the ages 15–30. To reach that market, PlayStation 3 makes

Case Study: Comprehensive Product Portfolio For Microsoft
Comprehensive Product Portfolio
For Microsoft to be able to enjoy their current leading market position is all due to their wide range of products, services and hardware solutions
offered to their customers. GlobalData (2014) states that the revenues generated by Microsoft are due to their expertise on developing, manufacturing,
licensing and supporting software and services globally and Microsoft focus on developments to expend themselves such as developments of systems,
server applications, information worker productivity applications, business solution applications, high–performance computing applications and
software developments tools . In addition, with their constructive product portfolio, the wide variation of customer's needs across ... Show more content
on Helpwriting.net ...
Therefore, the organization has figured out on how to introduce an innovative and reliable product in the global market.
By growing their business operations, Sony has possessed the capacity to settle their income every year as they are not "over reliant on a specific item
or administration portion for income era" (DATAMONITOR, 2009).
Weaknesses
Based on the successes of Sony in the past, Sony had become the "complacent to the changing needs of the business market and this has caused the
competitors to consume a great portion of the market value in the industries (Merchant, 2007). Sony Corporation had developed a product which had
the concept similar to IPod but the product was not successful because Walkman was considered as the barriers of product improvement (Jan
Vardaman, 2009).
Opportunities
In 2009, Sony's partnership with FIFA in developing the video game (FIFA 14) had shown an excellent opportunity for Sony Corporation because of
the worldwide recognition of FIFA organisation. In this way, the corporate image of SONY had boosted massively in global audience (Datamonitor,

Nintendo, The Oldest Video Game Company
Consider the situation faced by Nintendo, the oldest video–game company in the world. The company had positioned its line of developing good
games for all age stages and strongly opposed to violence and pornography. In 1985, shortly after the company's introduction of Nintendo Entertainment
System to the United States, Nintendo met its match when Japanese entertainment giant Sony and American tech behemoth Microsoft entered the
field with the PlayStation and Xbox. Despite the new competition, Nintendo still held strong. However, Sony and Microsoft had more resources to
produce advanced devices. Nintendo released Gamecube in 2001, however, the Xbox and Playstation 2 offered popular franchises, such as Final
Fantasy and Gran Turismo. At end of the year, The Gamecube just sold 7 million, and Playstation 2 sold 17 million. In 2006, Nintendo sold about 22
million Gamecubes, Microsoft sold about 25 million Xboxes, and Sony sold 150 million Playstation 2s. Clearly the result of that match–up showed that
Nintendo was the last place, as it was outsold by both of the other companies. Nintendo's share of the market and sales seemed likely to shrink in the
round of console. As this situation, how can Nintendo maintain their quality brand image and regain their lost market share, given limited funds for
advertising and sales promotion?
(B) Decision Factors i. Alternative courses of action The first alternative action is that Nintendo had become a reminiscent player in the

Nintendo's Wii Strategy
Nintendo has pursued a fundamentally different strategy and business model with the Wii console than that of its competitors, the Microsoft Xbox 360
and Sony PlayStation 3. The heart of Nintendo's strategy was the assumption that consoles do not necessarily require leading–edge power and
performance. This is a radical stance since the gaming industry traditionally competed on technological performance, graphic quality, and game realism:
factors valued primarily by die–hard gaming fans. Nintendo shifted its focus to providing a new form of player interaction targeted at a wider
demographic than the traditional avid game audience.
Nintendo's new business model has the following characteristics: 1) a shift from hardcore to casual gamers, ... Show more content on Helpwriting.net ...
Production costs can be high, there is a major learning curve, and access to distribution channels and inputs can also create challenges. In this
technological advancement driven industry, the possession of proprietary technology, partnerships with the best but cheapest suppliers can be
considered high barriers to new entrants. Once a game console is on the market, more money needs to be invested into games and accessories as well
as production due to the fact that most of the profits come from game sales rather than console sales.
From the economies of scale standpoint, given that both Microsoft and Sony had traditionally been operating at a loss in hopes of making significant
profit gains in software and game sales, even though both were taking steps to reduce their production costs later in 2008, a new entrant may need to
either enter on a large scale or accept a cost disadvantage and consequently lower profits.
The current three rivals are large global companies and put large amounts of resources into their consoles, indicating that a new and small firm would
find it extremely difficult to compete in the video game industry. Therefore, the threat of new entrants is relatively low.
Threat of Substitute Products – High
All three major players offer competitively priced products with similar features, as well as other forms of entertainment such as personal computers,
music, films, live events, and participation in sports. Therefore, the

Video Game And The Game
In November, 1971 the first commercially targeted video game was released in America as an arcade machine called 'Computer Space' in which
the aim of the game was to fly through 2D space avoiding UFO's firing upon you and destroying them. The game sold poorly and was notoriously
difficult to grasp as it was only played on university campuses. This however inspired other programmers to make more games and the following
year Atari released 'PONG' as an upright arcade machine, the aim of the games is to score points in a simulated tennis style match. It was the first
game to reach mainstream audience and is fairly well known within popular culture and subsequently went on to spawn a home edition of the game to
played on TV sets 3 years later. This generated larger sums of money as each of the 100,000+ arcade machines in America were generating between
$35–$40 a day and the home edition sold 150,000 units through the 1975 holiday season. This would mark the start of the gaming industry and in
the years to follow the industry would expand to Japan and Europe with year on year profits in the excess of $2 billion by 1982. It would survive
the video game crash of 1983 in which most of the American developers would become bankrupt because of lack of innovation and the flooded home
console market to name a few. Japan would emerge as the dominate market after the crash which in turn lead to the rise of Sega and Nintendo in 1989,
with the release of their own home consoles

Nando Case Study
NINTENDO
Introduction
Multinational companies (MNC) is an international or transnational company headquartered in one country but branches in many developed and
developing countries. Examples include General Motors, Coca–Cola, Firestone, Philips, Volkswagen, British Petroleum, Exxon, and ITT. A company
will be based on the advantages of multinational companies to establish production and other activities in foreign locations. Companies globalize their
activities both to supply the domestic market in their states, and to serve foreign markets directly. Keeping foreign activities within the corporate
structure allows the companies to avoid the costs inherent by intermediaries, with a separate entity while utilizing the knowledge of their own ... Show
It's the problem of why the Nintendo Wii U is not able to compete in the sales of Next Generation Console. Wii sales are low and the value of the yen
had strengthened to make a giant computer game recorded its first annual loss in April

Consumer Behaviour
EXC2112
CONSUMER BEHAVIOUR
Case: WiiВґs Success
CASE ONE: NINTENDO WII'S SUCCESS
Q1: What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider the innate and acquired needs.
Innate needs are 'biogenic' or 'physiological needs' which refer to needs such as air, food water, shelter, clothing etc. While acquired needs are those
we learn from our culture and surroundings, also known as 'psychological' or 'psychogenic needs' i.e. affection, power, learning, prestige and
self–esteem.
Nintendo Wii is a home video game console, which competes its way with Microsoft's XBox360 and Sony's PlayStation 3. Nintendo aim is to target a
broader demographic than the other two. Nintendo took the craze of playing ... Show more content on Helpwriting.net ...
Even though these are considered secondary needs, but they are as much as important as the innate or necessary needs. 'Achievers' seek to excel
and value continuous recognition of how well they are doing. Playing Wii games is an advanced way to make the user feel a sense of
achievement in a way that first it attracts the user to play, thrive to win and when one does the user walks out with a feeling of success and
achievement. Then there are the 'affiliation seekers' who look for company and relationships. Such a 'psychological need' is essential for an
individual, both for those who are outgoing and like to mingle, and for those who are shy or believe in close network. Nintendo games help people
connect and value relationships. It's an effective way not only for kids but also for adults, parents, workers etc. basically everyone. Who wouldn't
want to have few moments of joy? Weekends could be made colourful and relaxing. Wii games help put life into a boring day or company. Basically
it suits all sorts of people and their psyche. For those who are 'power seekers' Wii games help them take control and achieve higher goals by
challenging themselves.
Q2: On the basis of the market success of the Nintendo Wii, explain the importance of understanding customer needs and motivation in new product
adoption?
As discussed in the answer to question1, importance of consumer needs in a product's market success is of immense

Why Do Gamers Buy the Video Games They Buy?
Video games might have started out as a very small market. But today, this market has grown even bigger than the movie or music industry. Each year,
millions and millions games fly off store shelves. Grand Theft Auto V broke sales records of the fastest selling entertainment property ever. While this
game and others such as Call of Duty, Battlefield, and Assassin's Creed sell millions of copies every year, other games don't sell so well and just sit in
store shelves. So, why do gamers rush out to stores to buy some games and pass by others? The answer is not so simple as "good games sell and bad
games don't." If this were the case, then a game like Persona 4, a critically acclaimed game, would have sold millions of units. While Call of ... Show
However, those who were wowed by the ad will be drawn further into this advertisement. By seeing this slogan, they will now fell that this game was
made for the them. These factors will influence gamer to purchase the game. Traditionaladvertising is not the only advertising that influences games
purchasing decisions .
Word of Mouth advertising has the biggest impact on what gamers choose to buy out of all of these. This was shown by University of Southern
California, and Harris Interactive (a market research firm). They took a sample of 508 adults who owned a video game console. The results of the
survey are as shown on figure 1.
Figure 1
Harris Interactive, . How Gamers decide What to buy. N.d. Photograph. kotakuWeb. 9 May 2014. <http://kotaku.com/5428141
/word–of–mouth–sells–the–most–video–games>.
as the chart says, word of mouth is the biggest and is what one out of every three gamers use to buy. Why is this biggest out of the all of them? The
answer is community. The growth of the Internet over the past few years has made gaming more and more social, as well as making it easier for
gamers to communicate with other gamers. Because gaming has become much more social, more and more games have shifted their focus of playing
online and with friends. If your friends are all playing Call of Duty, you'll want to play it with them. In this case, your purchasing decision has less

Essay On Kazuo Hirai
The third master manager that we have picked is Kazuo Hirai. He is the President and Chief Executive Officer of Sony Corporation. He is also one
of the members of the board of Sony Computer Entertainment, Inc., a wholly owned subsidiary of Sony. Going back to the start, Kazuo Hirai began
his career with CBS/Sony Inc. which is now known as Sony Music Entertainment Japan in the year 1984 as a marketer of International music in Japan.
Then, he joined Sony Computer Entertainment America (SCEA) in 1995. In 1999, Kazuo Hirai was responsible for the overall operation management
of the U.S. game business as he was the appointed President and Chief Operating Officer of SCEA. In 2006, he was appointed as Group Chief
Operating Officer, SCEI, where his responsibilities were extended to the game business worldwide. Kazuo Hirai had a pivotal role in elevating the
industry into a hugely significant genre, making the PlayStation brand synonymous with exceptional gaming and entertainment all together. ... Show
One of his qualities includes attention to detail as he really concentrates on what the company defines as their core businesses. For example, QX10, a
lens for a Smartphone and Xperia Z1, a mobile phone, where both had received high praises because of the manifestation of their company's emphasis
on digital imaging and mobile space. Kazuo Hirai was also able to prove himself through his work in the PlayStation and networked entertainment
businesses. Kazuo Hirai is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital
transformation is second nature. Besides, his tough–mindedness and leadership skills will be of good advantage to the company and its customers. In
summary, Kazuo Hirai earned his rights to be titled a master manager as he shows great leadership and made great contributions and changes as a step
to recovery for Sony

Ps3 Penetration Strategy
A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by
firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during
its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and
become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume.
Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm...
Show more content on Helpwriting.net ...
Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount (Consolidated)– 146,300 (as of March 31, 2013)
Consolidated Sales and Operating Revenue (2012) – 6,800,900 million yen One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span
of 16 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country's foremost consumer electronics
brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is
recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and
nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO, Tablet, HandycamВ®, Cyber
–shot, WalkmanВ®, Xplodв„ў,Sony
hi–fi, Memory stickВ® and PlayStationВ®, Sony has established itself as a value leader across its

Essay on Analysis of Video Game Systems
Analysis of Video Game Systems
The consumer video game systems offer an exciting opportunity to discuss and analyze the design of technology based on the strategy of each of the
players within the industry. We will focus our analysis on the next generation of video consoles: Nintendo's Wii, Microsoft'sXbox 360 and Sony
PlayStation 3 (PS3).
First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each
market target and how each company has taken advantage of each unique position in the industry.
In the second part, we will describe the technology developed to support each strategy. As well as the cost of the components associated with each...
Target Customers and Industry Proposition.
Microsoft introduced the new console (Xbox 360) one year before Sony, the industry leader, unleashed the PS3. Microsoft with the first mover
advantage built a large customer base and has the largest library of games. The PS3 console has the best raw power and blue–ray capabilities.
Nintendo, although with the less advanced console (Nintendo Wii), has successfully distinguished itself from their competitors with an innovative
controller whith motion–sensor capabilities.
Overall, the market response to these three consoles has been surprising. Nintendo Wii, has outsold its rivals and more surprisingly, Sony's PS2 has
outsold PS3. This has let Microsoft and Sony with the enormous challenge of competing with a rival possessing two key advantages: a lower cost
console and a product with a sound response in the market.
Both Sony and Microsoft focused their efforts on hard–core gamers and offering processing power and cutting–edge features to attract them. On the
other hand, Nintendo has been trying to attract new customers that traditionally are non–gamers. The

History of Playstation
A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by
firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during
its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and
become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume.
Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm...
Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount (Consolidated)– 146,300 (as of March 31, 2013)
Consolidated Sales and Operating Revenue (2012) – 6,800,900 million yen One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span
of 16 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country's foremost consumer electronics
brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is
recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and
nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO, Tablet, HandycamВ®, Cyber
–shot, WalkmanВ®, Xplodв„ў,Sony
hi–fi, Memory stickВ® and PlayStationВ®, Sony has established itself as a value leader across its

The Microeconomics Of The Video Game Industry Essay

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