Jack Trout And Ries

Jack Trout And Ries
What a strange word, "positioning." Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started
talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning
was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first
wrote about it. Certainly, the basic concepts of positioning were not new in 1972. The term "positioning" was described by Trout and Ries as the
basic position in the consumer's mind occupied by a brand. They saw positioning as an antidote to the "over–communicated" society, in which
consumers were ... Show more content on Helpwriting.net ...
At the beginning, it's critical to talk to consumers representing a broad spectrum of the potential market. It is in these early stages that you must
resist the temptation to focus too quickly on a narrow segment of consumers. Keep the market definitions very broad in the early stages of the
research so you do not accidentally preordain the outcome before it begins. For example, if you interviewed people who only use rotary lawnmowers,
you probably would find they only want to buy rotary mowers. But if you interviewed everyone with a lawn, you probably would identify many
different needs, problems and motives that may form the basis for a positioning strategy.
Qualitative methods (focus groups, depth interviews and ethnography) are essential in the early stages. What do consumers know, and what do they not
know? What language, associations, images, and metaphors do consumers use in talking about the category? What brands are they familiar with, and
how much do they know about the different brands? What are their perceptions of each of these brands? What motivates them to consume the product
or use the service? What are the key determinates of brand preference? How is the market segmented or subdivided? What products or services would
be substituted if the subject brand were unavailable? What are the major channels of distribution, and how does the channel relate to perceptions and
usage of the brands? Who are heavy
... Get more on HelpWriting.net ...

Essay on Marketing Research: Primary vs. Secondary Research
Marketing Research: Primary vs. Secondary Research
"Primary data are gathered specifically for the research project at hand. Secondary data is data that have been previously gathered for some other
purpose." (Burns & Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative
approaches. The paper will further discuss the tools that are used for each approach.
Quantitative & Qualitative Approaches "Quantitative research is defined as research involving the use of structured questions in which the response
options have been predetermined and a large number of respondents are involved." (Burns & Bush, 2006). Quantitative research is associated with the
more traditional ... Show more content on Helpwriting.net ...
The data analyzed typically looks at the entire picture as opposed to separate areas Secondary research which is based on prior researched information
can be utilized in qualitative research. The data collected and analyzed can be translated into the information that is needed for the project. "Any study
that is conducted using an observational technique or unstructured questioning can be classified as qualitative research." (Burns & Bush, 2006).
However, there are some advantages and disadvantages to qualitative and quantitative research. Qualitative research is implemented in some cases as
an exploratory form of data collection at the beginning of a research project. "Qualitative data can give the researcher a better idea of what to look
more closely at for later trails." (Varoskovic, 1999– 2010). Qualitative research also allows for a more in–depth or detailed results from the
respondents. The disadvantage of qualitative research is that the data is the opinion of the researcher. On the other hand, the advantages of quantitative
research are that the data is focused on the numeric qualities that can be recorded. However, the disadvantage of quantitative research is that it is
difficult at times to provide meaning to what is being examined. Overall, both quantitative and qualitative research can be combined to enhance primary
and secondary research.
Qualitative & Quantitative Tools "The term "research tool"

Business School : Management Research
Bangor Business School
Management Research Assignment
Management Research
Submitted to: Dr Azhdar Karami
Submitted by: Shuai Wang
Student ID: 500392454 / abp4f4
Date: 24 November 2014
Table of Contents
Discuss Why You Prefer the Idea of Conducting Qualitative or QuantitativeResearch?2
Introduction2
Quantitative Method and Qualitative Method2
Advantages and Disadvantages of the Two Methods3
Conclusion5
Why it is important to think through the data likely to be collected from the research in business and management at an early stage?7
Introduction7
The Significance of Data Collection in Business Research7
Data Collection Methods9
Case: IKEA's New Site Selection in China9
Conclusion11
References12
Discuss Why You Prefer the Idea of Conducting Qualitative orQuantitative Research?

Introduction
In business and management research, there are two different types of research strategies, quantitative research and qualitative research. They are all
commonly used by managers for making strategic decisions. Because of the differences in their emphasis of epistemological and ontological issues,
scholars always dispute about which method is more scientific, or which one is more frequently used by researchers, etc.
However, I prefer the quantitative research method instead of the qualitative one. Because the result is always supported by numbers, it reflects the fact
which is objective and impartial. In the following content, I will discuss quantitative and

Presentation Chapters 3 5
Nicole Fiamingo's
Presentation
MKT 730 – Marketing Research
February 17,
Dell Printer: "The New Kid On The
Block"
http://www.youtube.com/watch?v=42mNRePWIME
Chapter 3
Research Design
Marketing Research Proposal
1.
2.
3.
4.
Executive Summary
Background
Problem Definition
Approach to the problem
5. Research Design

6. Fieldwork/ Data Collection
7. Data Analysis
8. Reporting
9. Cost and Time
10.Appendices
What the Research Design Includes
1. Define the information needed
2. Design the exploratory, descriptive, and/or causal phases of the research 3. Specify the measurement and scaling procedures
4. Construct and pretest a questionnaire/ data collection
5. Specify the sampling process and sample size
6. Develop a plan of data ... Show more content on Helpwriting.net ...
http://www.businessinsider.com/2009/1/dell–losing–market–share–in–anemic–pc–market–dell
Dell Running Case
1. Search the internet to find information on the latest U.S market share of Dell and other PC marketers.
2. Search the Internet to obtain information on Dell's marketing strategy. Do you agree with Dell's marketing strategy? Why or why not? 3. Visit the U.S
Census Bureau at www.census.gov. As Dell seeks to increase its penetration of U.S households, what information available from the U.S Census
Bureau is helpful?
4. What information available from syndicated firms would be useful to
Dell as it seeks to increase its penetration of U.S households?
Dell's Current Marketing Strategy
"Dell is committed to delivering new dimensions in entertainment, mobility and gaming and is leading the industry in advancing new technologies like
4G solutions and 3D–capable laptops to provide the best entertainment and mobile experiences ever imagined," said Steve
Felice, president of Dell's Consumer, Small and Medium Business unit,
In support of the company's "Power To Do More" brand positioning, Dell recently introduced its first–ever Consumer marketing campaign, "You Can
Tell It's Dell." "The Power To Do More" captures Dell's belief that technology serves an important purpose in helping every one of our customers––
from large enterprises to public institutions, specialized technology services clients, small and medium–sized business and consumers ––

Marketing Research Plan For Top Choice Milk Essay
Marketing Research Plan Name Institution of affiliation Problem Definition To investigate the factors behind the continued decline of the sales for
Top Choice Milk in New York market. Information Need Accurate and timely information was required to be analyzed for a real conclusion to be the
draw to enable the right recommendations for accurate decisions by the management to help solve the problem. Research Objectives This market
research is undertaken with the following objectives that are to be achieved: To investigate whether the Top Choice Milk satisfies the customers'
needs. To determine the new changes in the customers' taste. To determine the rate of competition in the New York market. Type of Study Descriptive
(qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings,
behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor
& DeVault,2015). Test Instruments Piloting was done to test for any ambiguous and inadequacies and thus helped in giving any mistaken that might
have been there in the plan (Hair, 2015). Analysis Plan The study generated both quantitative and qualitative data. The data was then coded to make it
possible to group the responses into categories (Roebuck, 2015). Raw data was then transferred from data gathering tools to a tabular form for

The Methodical Approach Of A Doctoral Program
As a graduate student choosing a research design on a research topic is very important to the completion of a doctoral program. Often times as research
students they struggle with the research process in which they require additional help or assistance on a chosen topic. Many students depend upon their
instructors and the additional assistance of the school library and the dissertation center. In choosing a subject to complete research one of the most
important factors is the methodical approach in which will be sought in the research process. (Vankatesh, Brown, Bala, 2013).
The methodical approach implied provides assistance in examining, whether the information researched was initiated and properly researched. When
the researched information has been proven the outcome becomes more prominent and reliable in other research subjects. This is important because
it shows the value of the research as well as its reliability and predictability. When a researcher applies the proper methodology and research design
the comparison among fact and theory can be verified and it will also provide the researcher ethic procedures needed for the research to be achieved
(Vankatesh, Brown, Bala, 2013).
The researched information will give the strength and weaknesses of an envisioned research design and method that will be used on the discussion of
the effects of marketing on social media websites. Justification for the method and design will also be provided. The avid need for businesses to

Qualitative and Quantitative Research Methods Essay
This Essay will compare and contrast two different research methods that are qualitative and quantitative methods endeavouring to highlight differences
and similarities between them, and providing example how they are applied through airline industry.
According to Kotler et al.( 2010 p. 124–125) " Marketing research is a process that identifies and defines marketing opportunities and problems,
monitors and evaluates marketing actions and performance, and communicates the findings and implications to managements." This basically means
that, a marketing research is a process of collecting, recording and evaluating the information related to customers' needs and wants and products that
are design to supply demand. This need for market ... Show more content on Helpwriting.net ...
British Airways tries to motivate its employees by conducting semi– structured interview which are usually related to qualitative research. The
management of British Airways has already recognised the de– motivational factor of its staff because of the disputes among the employees and
managements. According to British Airways annual report and accounts (2009/10) the interviews were conducted to find out the employees feelings
toward their working environment and to be able to reveal problematic areas and managerial problems that needed to be resolved. These interviews
were focused on employee relations, training and rewards. In 2009/2010 British airways employees training were raised by 50% as they focus more
into high quality customer service (BA, 2010).
According to a survey (BA annual report, 2010) that is based on quantitative research suggest that over 50% of British Airways' employees believe that
they are well communicated throughout different communication channels such as "personalised internet, mobile sms". This survey shows that more
than 90% of employees are aware of the financial situation of the company. British Airways main focus is on communication to its staff through
conducting face to face interviews to ask questions and receive suggestions and ideas from its employees (Annual Report of BA 2010). Similarly
Southwest airlines believe that their competitive position is based

Research On Subjective Experiences Of A Social...
doctoral study proposals. Qualitative researchers focus on subjective experiences of human beings in a social environment, based on individual
perspectives (Liamputtong, 2010). Qualitative research deals with interpretive data from natural settings and individual perceptions and experiences
(Erlingsson & Brysiewicz, 2013). Researchers should be aware of the different experiences of the participants in the study (Erlingsson & Brysiewicz,
2013). A qualitative method allows a researcher to assess the qualities of participants' lived experiences in an inductive process that relates to theory
development (Peredaryenko & Krauss, 2013). A qualitative method is appropriate for this study because it will help me to become knowledgeable
about the experiences, processes, and events of consultants and executives in small retail storefront travel agencies (Bluhm, Harman, Lee, & Mitchell,
2011). According to Bettiol et al. (2012), a qualitative method is useful for exploring marketing in businesses and understanding business activities in
companies. A qualitative method is beneficial in determining how small businesses market products and services (O'Donnell et al., 2011).Quantitative
research methods comprise surveys: questionnaires or interviews and experiments: field or laboratory. Surveys are the primary method of quantitative
research. Quantitative studies use statistical analysis to determine if significant differences exist between groups (Carpenter, Harding,

Market Research Proposal
MARKET RESEARCH PROPOSAL
Lecturer: Lukas Parker
RMIT International University Vietnam
Assignment Cover Page
Subject Code:
MKTG1254
Subject Name:
MARKET RESEARCH
Location & Campus (SGS or HN) where you study:
RMIT Vietnam SGS
Title of Assignment:
Part A– Market Research Proposal
File(s) Submitted:
MarketResearch_G1_PartA_Proposal
Lecturer and Group number:
Lukas Parker

Assignment due date:
5/12/2013
Date of Submission:
5/12/2013
Late Submission Approval:
Number of pages including this one:
12
Word Count:
1463
Introduction
Baby milk powder is growing strongly and rising as a necessary nutrition item for baby at the beginning of development state of ... Show more content
on Helpwriting.net ...
c. Forecast
Despite the difficulty in economic growth, sale volume of infant formula is foreseen to reach 53,402 tons in 2017 (Appendix: Figure 4). Consequently,
the statistics proves that Vietnam is the potential market for infant formula.
Research problem
a. Research objectives
– Identify Vietnamese customers' perception and expectations toward foreign infant formula product
– Identify key factors that affect infant product marketing mix b.Research questions
– Which constitutes that influence customers' decision in buying infant formula products?
– What is customer's expectation towards price over value of infant formula product?
– What is the most appropriate distribution and SCM for infant formula product to reach the majority of customers?
– What kinds of promotion strategies and tools that could be successful in Vietnam infant formula product market?
c. Research purpose:
The purpose of this research is to determine Vietnamese customers' expectations toward foreign infant formula products; in order to construct
appropriate marketing strategy that reaches the majority of customers. Without market research, the company might apply inappropriate marketing
strategy; which might lead to failing in Vietnam infant formula market.
Methodology
a. Research method:

Basically, to exploring the customers'

How Exhibition Organizers Use Social Media
How Exhibition Organizers Use Social Media to Market Their Event – Research Weblog The research I propose to undertake aims at examining how
social media platforms are used by exhibition organizers to market and sell their events. Particularly, this dissertation compares the use of social media
by exhibition organizers to market their event in China and the United Kingdom. I plan to answer various questions, which will guide this dissertation,
some of them include; what social media strategies are best and effective to market event; how is the return on social media investment measured,
what are the best ways to engage audience with social media while marketing of event; which tools are the most suitable for social media management,
and how to create a social media strategy? Event promotion and marketing is an integral part of event planning, especially, with regards to ensuring
that an organization plans and executes and event successful. It is very crucial in attracting the attention of the targeted audience to an event. In fact,
information flow must be ensured, a part that event marketing and promotion plays and important role. Social media is no longer a new marketing
trend; this is because business and organizations, particularly, event planners have appreciated and embraced the place and role of social media in
marketing; event marketing as well. Millions of people today use social media, and the number is immensely increasing and expanding; most

Marketing Research Tools Essay
Marketing Research Tools
Strategic and tactical decisions need to be made when an organization needs to achieve the objectives of the research. Market research is a strategic
step in determining the best solution for discovering opportunities and acquiring clients. This is the first critical step in the marketing department that
creates a foundation for what a company needs to research to identify what opportunities are given and what steps need to be taken to achieve the goals.
The process provides information for managers and necessary tools for the marketing mix, which can help with customer satisfaction and retention. It
is important for proactive management because it helps develop marketing options through market segmentation, ... Show more content on
Helpwriting.net ...
For example, primary research would be conducted on situations in which there is a specific situation or problem that must be solved. In this case, the
research would gather information on data related specifically to find solutions to the problem, which requires collecting original data. This includes
in–depth interviews from the individuals by collecting and asking specific questions. The Internet is an excellent tool that helps collect primary
information with e–mail surveys, interactive forums, online panels, and online focus groups.
Secondary data can be very beneficial in market research because much of the data is already available and can be accessed through the Internet. This is
particularly good if the project needs information immediately. This type of data includes existing company information systems and databanks of
other organizations such as the Census Bureau or trade association studies and reports (Aaker, 2007). In addition, it can include consumer purchase
panel sources, internal records, and external sources. Internal sources include internal records, customer feedback, and customer database. External
sources published data sources, computer–retrievable databases, and census data.
Qualitative and Quantitative Approaches
Primary data collects data and has a specific research objective. In this case, methods such as qualitative research may be used. Qualitative research

Chapter Three. Research Design. 3.0Introduction. Chapter
CHAPTER THREE
RESEARCH DESIGN
3.0Introduction
Chapter three deals with the method and procedure that will be adopted for collecting data and choice of analyzing the data.
The chapter will be discussed as follows:
1.Research method and Design
2.Population of Study
3.Sample and sampling technique
4.Data collection method
5.Research Instrument
6.Restatement of Research Question
7.Choice of statistical test
8.Validity and reliability of Instrument
3.1Research method
The study will adopt a mixed approach. This involves the use of both qualitative (interview) and quantitative (questionnaire) methods. Quantitative
method also known as descriptive survey was adopted as one of the research method to describe the respondent ... Show more content on
Helpwriting.net ...
3.4Data collection Method
The major instrument for data gathering will be a self–constructed questionnaire with a semi structured interview. The researcher will approach the
sample of study and administer the questionnaire after explaining the importance of the research and the need for them to respond truthfully. This will
greatly help to reduce the error that may arise therefrom. The administered questionnaire will be retrieved immediately to prevent loss. The respondents
would be given proper direction on how to fill the questionnaire to minimize the loss and error that may likely arise from poor administration of
questionnaire.
3.5Research Instrument
The research instrument will be a self–constructed questionnaire with a semi structured interview (open ended question). The questionnaire will have
five sections: Section A contains demographic factors. Section B contains questions on communication as a variable of relationship marketing. Section

C contains questions on commitment as a variable of relationship marketing. Section D contains questions on trust and Section E contains questions on
customer satisfaction. Questions in the questionnaire will involve both closed and open ended questions. Closed ended questions will be asked in a
Likert scale method. Open ended questions will be

Unit 1 Case Study
Page |1
American Idol: A Big Hit for Marketing Research?
Unit 1 – Case Study – American Idol: A Big Hit for Marketing Research?
Comprehensive Critical Thinking
Kinjal Mistry
California Intercontinental University
Dated: 10th July15
Author Note
Kinjal R Mistry, California Intercontinental University
Correspondence concerning this article should be addressed to
Kinjal R Mistry, 1913 Key St, Maumee OH–43537
Contact Email – kinjalm17@gmail.com
Contact Phone – 631–394–7810
Page |2
American Idol: A Big Hit forMarketing Research?
Abstract
American Idol has become one of the largest multimedia franchises in history, with an estimated worth, according to Forbes Magazine, of well into the
billions of dollars. They have made a science out of ... Show more content on Helpwriting.net ...
This paper seeks to examine different perspectives about marketing research.
Page |5

American Idol: A Big Hit for Marketing Research?
Management decision problem confronting Melissa Marcello and Julie Litzenberger and a corresponding marketing research problem and the linkages
between the two.
From the case study, it is evident that Marcello and Litzenberger face a critical management decision problem. Their respective firms encounter
challenges while trying to convince clients about the role of marketing research (Malhotra, p. 781). Most clients are assertive that their firms are
productive even without marketing research. In essence, prospective clients perceive professional marketing as a platform for unnecessary
expenditures. Other skeptics were assertive that they had sufficient information about consumer trends for their brands. Such misconceptions had
negative implications on the performance of Marcello's and
Litzenberger's firms. Apart from management decision, a marketing research problem faces the two executives. This challenge pertains to the survey
techniques used in marketing research. Some skeptics argue against the validity of methods used in professional marketing research. For instance, it is
difficult to convince prospective clients about the reliability of the samples used in professional marketing (Malhotra, p. 780).
Additionally, the issue of information privacy is another perspective that

Meetings Or Teams Influence Collaborative Working And...
meetings or teams influence collaborative working and cohesiveness during decision making and conflict resolution. In order for the researcher to
determine what variables are associated with increased collaboration and efficiency, primary data, secondary data, and exploratory studies should be
used to develop an appropriate research question.
Collaboration and efficiency are both desired characteristics within life and in the workplace. According to Proverbs 27:17 (NIV) "As iron sharpens
iron, so one person sharpens another." God teaches us to use our individual gifts to work together as one. The purpose of this essay was to determine
what research might be included in the multi–month study to determine the future of the Lewisburg R&D ... Show more content on Helpwriting.net ...
According to Cooper and Schindler (2014), "qualitative research includes an array of interpretive techniques which seek to describe, decode, translate,
and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world." Tracy
(2010) describes eight criteria for the research – worthy topic, rich rigor, sincerity, credibility, resonance, significant contribution, ethics, and
meaningful coherence. The author describes each of the criteria for qualitative research in the journal article as follows: a worthy topic is relevant,
timely, significant, and interesting; rich vigor uses sufficient theoretical constructs, data and time in the field, samples, and data collection and analysis
processes; sincerity is characterized by self–reflexivity about subject values and transparency about the methods and challenges; credibility is marked
by thick description, concrete detail, explication of knowledge, and showing rather than telling; resonance of the research tends to influence readers;
significant contribution of the research provides theoretical, practical data that is useful; the ethical criteria for research considers specific situational
and culturally ethics; and meaningful coherence

Case Study On Strategic Segmentation
Thus, this research seeks to better understand the processes used by organisations in the development of a successful strategic segmentation, as well as
its impact and influence on consumer's preferences and behaviour. The methodology initially developed was both quantitative and qualitative, by the
means of Triangulation. As developed by Hammersley (1996) and later on stated by Lee and Lings (2008), Triangulation allows the researcher to mix
both quantitative and qualitative methods, in order to achieve a more exact and consistent result.
Based on this method, the research strategy developed was to collect information on British companies, so to understand which communication and
marketing strategies were being developed when targeting audiences. Furthermore, this information would be used during the process of collecting
qualitative data over consumers of these brands. In the latter, the objective was to understand their perspective and attitude towards the product and
brand. Finally, this ... Show more content on Helpwriting.net ...
This will allow us to understand the level of success of their marketing strategies, as well as to analyse if there is a discrepancy of perspectives on
people from the same consumer segment. More in depth, this case study has become an alternative to the original methodology chosen for this
research, which was to be based upon UK telecommunication companies and the comparison between their marketing strategies and its impact on
consumers.
Finally, this will give us a better understanding on the following empirical examination: organisational understanding over consumers and how they
select the most appropriate variables for segmentation; how consumers respond to it and their heterogeneity; how vast is the use of new segmentation
solutions, multi–generational marketing in

Research Methods
Assignment in Research Methods
1) Overview of various research methods
When writing a Research Paper it is important to know different research methods. These methods help to gather and systemize the information and
data in order to scientifically prove the validity of the work. Further will be explained ways how to collect the data.
Research methods are divided in two big blocks: quantitative and qualitative. Quantitative methods are those where results are explained in numbers,
whereas qualitative methods define outcomes by what respondents answer. It is more subjective and more open, as results are not described by
numbers, but rather as observations. To put both methods differences together: quantitative look more for... Show more content on Helpwriting.net ...
5
Fifth type of research method is observation. It can be an observation of a person or of some activity or some model. This method can include when
over seeing what people do, what is their behaviour, their relationship with others. Observation can also be on some cases or models, or even
comparing two or more activities and making conclusions. This is more called analysis and is very detailed in its structure; therefore it is one of the
qualitative methods.
In conclusion, in this essay were described most popular research method types, which can be used almost by every chosen topic to investigate. Before
choosing a topic it is important to consider what kind of data researcher wants to collect– quantitative or qualitative, because method aims differ.
Surveys and questionnaires are used to collect quantitative and objective data, whereas interviews, experiments and observations are used to gather
qualitative and subjective data.
2) Most suitable research methods for topic" Marketing approaches in Real Estate companies in Riga"
In this research aim will be to explore what are the common marketing strategies which real estate companies utilize in Riga and what they aim at.
Methods will be used on three biggest real estate companies in Riga– Latio, Arco and Ober Haus. Further will be explained most suitable research
methods in order to achieve goal to get to know scheme of

BSBMKG506B Plan Market Research Assessment11 1
Assessment Pack TOID 21595 Assignment Coversheet Name: Student ID: Email Address: Class: Unit name: Unit Code: Assignment name: Student
Declaration I declare that – a. The evidence I have submitted for assessment is my own work, and b. The evidence I have submitted for assessment
has not been shared with other students, and I have taken all reasonable precautions to ensure that my work cannot be accessed by other students
that may seek to submit my work as their own, and c. All of the sources of information used to prepare my work have been, or may be accurately cited,
and d. I retain a copy of all my original for my own records, or for resubmission if required... Show more content on Helpwriting.net ...
The completion of the written assessment will be undertaken either in the classroom or outside the classroom and submitted to the trainer as per
instructions and timeframes for the unit of competency and course schedule. Assessment are usually submitted one week after the completion of the
unit of competency Assessments for observation and demonstration of essential skills will be conducted within a realistic simulated environment
unless workplace specific. Where workplace specific assessors will conduct a minimum of two visits to the host employer. Timeframes for workplace
practical will be as per placement agreement and industry program. The facilitator will provide information at the start of each unit relating to
assessment location and submission dates. Reasonable adjustment in assessment Where students have highlighted Language, Literacy and Numeracy
issues reasonable adjustment to the assessment can be made. Should you receive a 'Not Yet Competent' or 'Resubmit' result for the assessment you will
be given the opportunity to re–submit your assessment work with any amendments requested by your trainer. The adjustment may include actions such
as: Student demonstrating knowledge through verbal discussion to identify correct answers Student demonstrating knowledge through applied skills
Allowing additional time relating to disability Through consultation amending assessment timeframes Assistance in the form of the training location to
allow easier

Coca Cola
Coca–Cola
Market research
Link to case study here
Overview: a case study of the Coca–Cola portfolio of products and an examination of new product development.
Learning objectives: вћў to identify the existing portfolio of products owned by Coca–Cola вћў to understand the type of market research undertaken
by Coca–Cola вћў to understand the Ansoff matrix in relation to Coca–Cola вћў to examine new product development at Coca–Cola.
Introduction (9 minutes)
Introduce the lesson: you will look at the range of products that Coca–Cola produces and examine the factors involved in new product development.
This will involve an analysis of the market research it might use to develop new products.
The Coca–Cola company is ... Show more content on Helpwriting.net ...
Coca–Cola describes itself as market oriented. Discuss the advantages and disadvantages of this approach (e.g. understand customers and therefore less
risk than being product oriented, should enable appropriate marketing. However also need to consider the strengths of the firm and match this to market
opportunities i.e. consider asset led marketing).
Discuss the factors that determine the value of market research to a firm such as Coca–Cola that is considering a new product launch.
4.Students to read section 6 and produce a flow chart showing the research process used by Coca–Cola.
Coca–Cola

Market research
Questions and Answers
What part does market research play in the marketing process?
Marketing is the process of anticipating, identifying and meeting customer needs and requirements. Market research is then conducted to find out about
these customer requirements through primary and secondary research techniques.
How can market research help a company to develop a customer rather than product based approach?
A product based approach exists when a company produces a product, which is successful and therefore feels that it does not need to spend much time
on marketing. However, by ignoring the wishes of customers, the business fails to move with the times and can get caught up by rivals that do listen to
customers and come up with a better offering. Market research is therefore essential to give a

Red Bull Research
Executive Summary:
From conducting this report it was found that Red Bull energy drink is facing some problems, the main one of which is the negative media that it has
been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent.
Secondary research clearly states that Red Bull contains excessive amount of chemicals, some publications even compare it to highly addictive drugs
as well as blaming the product for some deaths. Secondary data also helped us identify a growing number of competitors that Red Bull has, the
number exceeds a hundred. However, surprisingly to most, secondary research reports show that the sales of the product are increasing each year ...
Show more content on Helpwriting.net ...
Red Bull's popularity has spawned countless imitations, including Blue Ox, Red Rooster, American Bull, Boost, Red Thunder, Shark etc. Overall, Red
Bull has created a category that currently includes 125 products. Several supermarkets groups have created their own house brands. Examples include
Tesco's Cranberry Diet Kick and ASDA's Lemon & Lime flavoured version. All of these new brands make up Red Bull's growing competition
(www.bandddesign.com/energy)
Another issue which Red Bull is facing since shortly after its launch is the negative publicity about the health risks that the drink leads to. Red Bull
has been flagged by some health regulators as a potential danger. Countries such as Denmark and France have banned the drink from their markets,
however the popularity of the drink especially amongst students is just increasing. It is now seen as trendy or В‘cool' to purchase the drink to В‘keep
you going'.
Overall we believe that this topic would be of a value because it would be interesting to see whether bad publicity and health scares of this product
have had any affect on the consumer behaviour, and their buying patterns. Also with increasing competition coming into the market, it would be
relevant to see how, if in any way, the Red Bull has been affected.
To start of this report we will highlight our main objectives, these will be clearly stated and summarised. It will follow on with

Marketing Research Plan For Top Choice Milk Essay
Marketing Research Plan Roberstein Broadwater Kaplan University 27 December 2016 Problem Definition To investigate the factors behind the
continued decline of the sales for Top Choice Milk in New York market. Information Need Accurate and timely information was required to be
analyzed for a real conclusion to be the draw to enable the right recommendations for accurate decisions by the management to help solve the problem.
Research Objectives This market research is undertaken with the following objectives that are to be achieved: To investigate whether the Top Choice
Milk satisfies the customers' needs. To determine the new changes in the customers' taste. To determine the rate of competition in the New York
market. Type of Study Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on
the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to
the whole population (Taylor & DeVault,2015). Test Instruments Piloting was done to test for any ambiguous and inadequacies and thus helped in
giving any mistaken that might have been there in the plan (Hair, 2015). Analysis Plan The study generated both quantitative and qualitative data. The
data was then coded to make it possible to group the responses into categories (Roebuck, 2015). Raw data was then transferred from data gathering tools

Marketing Research Essay
According to the American Marketing Association:
Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and
define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for
collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.
(Marketing Research, 2007, p.9).
Marketing research can be an extensive and involved process. Companies that are aware of this ... Show more content on Helpwriting.net ...
Face to face interviews, surveys, focus groups, and observations are all tools used in primary research. These tools help researchers gather data
directly from the targeted groups. Primary research is proprietary information that the researchers own and can use as they see fit. The researcher
can make this information available to others or not. This type of discovery can be exciting and create an advantage to the researcher because it has
yet to be disclosed. Further, primary research allows the researcher to have a greater degree of control over the research process while looking for
answers to specific research questions. However, primary research is time consuming because the process can be lengthy and involved. Developing the
rapport that is required to conduct many of the studies that are involved in primary research takes time and effort. Additionally, primary research can be
expensive.
According to Aaker, Kumar, and Day (2007), secondary research is composed of "data that were collected by persons or agencies for purposes other
than solving the problem at hand" (p. 110). Secondary research is often used to help researchers narrow the scope of their research. Researchers have
little control over secondary research. However, secondary research is less expensive and, with the wealth of information it provides, it can be
overwhelming. Still, if done properly, secondary research can answer the research question just as thoroughly as primary

Case Study Of Eau De Lucerne
1. Swiss Tourism
Switzerland is one of the famous and most visited destinations in Europe. According, to the World Economic Forum Switzerland, Ranked 6th in The
Travel & Tourism Competitiveness (TTCI) Index 2015. Moreover, In 2015, totaled 35.6 million tourists stayed in Swiss hotels, in which around 19.6
million were from abroad whereas 11.8 million were from Europe itself (Shao, D. 2016). The major motivations to visit Switzerland are the beautiful
landscape, mountains excursion, wellness & shopping. According to Shirley Romano of Chur University's Institute for Tourism and Leisure Research
Switzerland's fresh air and charming scenery are naturally attract "high–yielding quality customers" who desire to experience Switzerland in depth ...
Furthermore, interviews with tourist that further segmented into two categories traveling with a group and traveling individually; and interviews with
souvenir shop owners or their representative will be conducted to gain their perspectives and insight. Finally, extensive research on relevant literature
that relates to the thesis will be undertaken.
4.The research question:
Based on the aim and objectives, the following research question will be answered during the course of the study:
вћўWhat are marketing measures to be taken to increase the brand visibility of Eau de Lucerne in Swiss souvenir market?
5.Methodological

Market Research Propalsal
Marketing Research Proposal
Organization: The Beerenberg farm
1. Identify the target customer and discuss the market segmentation of the organization.
Market segmentation is dividing a market into direct groups of consumers who might separate products requirements or marketing mixes, the process of
classifying customers into groups with different need and requirement. (Kotler et al 2010, p.264). In this proposal, the market segmentation will be
discussed from three aspects, which are demographic, behaviours and psychographic.
In this section, four elements of demographic segmentation will be briefly discussed. The age group, life style, gender and income level. In terms of
the products is focusing on the quality and the ... Show more content on Helpwriting.net ...
This could always attract the customers to purchase the products.
Bargaining power of suppliers
This force has the least impact of the organization. In terms of the Beerenburg farm has their own farm and own manufacture line and is a family
owned business, which indicates they have fully control of the process. This could be the competitive advantage that will beat other brands on the
market.
4. Decide whether qualitative or quantitative data (or both) will be applied in this research and briefly discuss the suggestions.
In this proposal, a combination of qualitative and quantitative data should be applied.
The qualitative research approach aims to have a greater understanding on a specific problem by focusing on small sample and non–statistical data
analysis. However, the quantitative research approach focuses on the measurement and analysing the data in a statistical way. Furthermore, qualitative
research is more likely to ask open question which is different from close question that quantitative research ask. In this proposal, the Beerenberg farm
could use both research methods to satisfy the research objects. (Zikmund et al. 2011, p.69) Firstly, the quantitative research method could be used to
identify the customer type and help organization have a brief idea. Secondly, the qualitative research method could be used

P3: Selected Organisations Usesmarket Research to...
P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of market research they do to contribute to its
development plans. Market research is broken down into four categories as they contribute into development plans. The four departments are:
Primary research
Secondary research
Qualitative research
Quantitative research
Primary research
Primary research (also known as field research) involves the collection of data that does not already exist. Some advantages of having primary research
are that a researcher can focus on both qualitative and ... Show more content on Helpwriting.net ...
In market research content, secondary research is taken to include the re–use by a second party of any data collected by a first party or parties.
The research that I have undertaking has been on the park rides and advertising from other theme parks such as: Lego land. Advertising campaign as
they are less than 30min drive from the park, this could be a threat.
Qualitative Research
Qualitative research is a method if inquiry appropriated in many different academic disciplines, traditionally in the social sciences. In marketing terms,
this means investigating the features of a market through in–depth research that explores the background and context for decision making. It's also used
to deeper into issues of interest and explores nuances related to the problem at hand. Examples of qualitative research are focus groups, triads, dyads,
interviews, uninterrupted observations and bulletin boards.
Bulletin Boards are used to advertise to the customers about Thorpe Park. On these boards, they advertise offers that may catch people's eyes and
persuade themselves to attend Thorpe Park.
Quantitative research
The use of numerical analysis techniques to provide information useful to those involved in promoting products or services.

Effects Of Alcohol Advertising On Adolescents
Alcohol advertising is abundant globally. It is vital that adolescents are to be raised in a positive and healthy setting. Particular consumer segments are
considered to be more subtle towards the negative impact of advertising (Morgan, Schuler and Stoltman, 1995). Due to the new social networking
technologies exist today and the various way of advertising, it is not surprising that adolescents are exposed to alcohol advertising as direct promotions
are easy and voluminous. A large number of research have been performed regarding the effect of alcohol advertising and marketing on the drinking of
adolescents is highly debated globally (Smith and Foxcroft, 2009). Regardless of most statistics indicating that alcohol advertising relates to the higher
consumption of alcohol, early commencement of drinking and the positive eagerness among adolescents, advertisements with youth–friendly attributes
as well as new alcohol products are remitting by alcohol companies. This paper analyses the research methodologies used in selected previous
literatures to conduct their research regarding the effect of alcohol advertising on adolescents. Accordingly, the limitations for the methodologies used
in the selected articles are discussed. Consequently, this paper further suggests a more appropriate method in conducting future research in effects of
advertising in adolescents. 2.0Analysis of Previous Journal Articles & Proposition Formulation There are abundant journal articles which can

Literature Review
Prepared by Michael Ling
LITERATURE REVIEW SAMPLE SERIES NO. 7 Thompson, C. J., Locander, W. B., & Pollio, H. R. (1990). The Lived Meaning of Free Choice: An
Existential–Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women. Journal of Consumer Research,
17(3), 346–361. AND Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1993). The Nature and Determinants of Customer Expectations of Service.
Journal of the Academy of Marketing Science, 21(1), 1–12.
Prepared by Michael Ling Email: msc_ling@yahoo.com.au
Note: Michael Ling is the sole author of this document. You're welcomed to use its contents but, as a courtesy, please quote the source of this paper
http//www.michaelling.net/
Page 1 ... Show more content on Helpwriting.net ...
Zeithaml et al. (1993) – a case of 'Positivist' research. In positivistsвЂџ views, the nature of reality is considered objective and external to the human
mind and the purpose of research is to discover universals about an external reality, which is in contrast to the views of the interpretivists that reality is
socially constructed and "there are no universals that humans can know without doubt" (Willis 2007). In exploring the nature of customer expectations
in the service context, Zeithaml et al. (1993) have taken a positivist stance to conduct an exploratory (or qualitative) research to understand the
"different types of customer expectations and their sources" in order to develop a conceptual model of customer expectations of service. The objective
of their research is focused on the explanation (erklГ¤rung), as opposed to understanding (verstenhen), of human behaviors, which is the main thrust of
positivist approach. Purposive sampling has been used to ensure that there is sufficient coverage for "contexts where different sources and types of
customer expectations might exist." In total, there are 16 focus group interviews that comprise of eight business firms from selected service industries,
with customers of five of these firms representing the consumer segment and customers of the remaining firms

Mrm Case Study Analysis
This research is targeting the population which are citizens eligible to vote, in this case above the age of 18. There are a mix of
Qualitative and quantitative research. About 8 focus groups of sizes
Between 6–8 will be conducted at the electoral commission. A couple
Of depth interviews will be conducted. The profile of these participants
Are citizens eligible to vote. They are picked at random. These research
Methods provide a rich insight to the research problem.
On the other hand, quantitative research is as important as qualitative research.
Telephone surveys, mail surveys as well as online surveys are the different surveys methods used. The sample size is very large and intends to have a
good representation of the ... Show more content on Helpwriting.net ...
It is believed that with this marketing effort, peoples attitudes and beliefs may change. It is not certain that everybody's attitudes may change with this
marketing effort. This is why this model is very useful as it allows us to identify if the relationship actually exists.
Dependant variable (DV)
The dependant variable in this situation is the use of the internet to vote in public elections. With the manipulation of the independent variables it is
hoped that it will result in the increased use of the internet to vote.
Moderating variables (MV)
Moderating variables do not effect DV or IV directly
– Hackers – Change in government rules/policies – unforseen internet (world wide web problems_ – Age ( in the sense that the older voters may lack
the skills required to operate a computer)
There is not much secondary research available and therefore we have to gather primary data. This proposal is a mixture of qualitative and quantitative
research. Qualitative research intends to gain a rich understanding of underlying reasons and motivations while quantitative research is used

Mcdonald 's Research Proposal : Marketing Research
McDonald's Research Proposal For MKT202 – Marketing Research Essentials Designed by: Hoang Nam Duong (Peter) – 109195 Muhamad Ihsan
Hizbullah (Buchan) – 124950 Kabilen Chandrasegaran – 12981 Tram Nguen – 122429 Gwo–Horng Lien (Steve) – 121835 Contents I. Statement of the
Research Objectives2 II. Study Design2 III. Areas of Questioning4 IV. Data Analysis5 V. Limitations6 VI. Personnel Involved7 VII. Specifications
and Assumptions7 VIII. Services7 IX. References9 I. Statement of the Research Objectives McDonalds have been part of the community and among
people's lives' for over 4.5 decades providing people with fast, efficient and affordable meals. McDonald's currently have over 900 stores providing
more than 90,000 job opportunities across 8 different cities around Australia (McDonald's, 2016). McDonald's priorities are to provide "trust and
integrity" (McDonald's, 2016) to each one of the 1 million customers that visit annually. Given the amount of customer turnover McDonald's has each
year, a customer satisfaction research objective has been implement along with a face–to–face customer satisfaction survey. These surveys will be given
to the selected customers to provide their feedback and give an insight regarding their McDonald's visit on the day. II. Study DesignSample and
Sample Size A sample is a selection or group of people elective for the purposes of experiment, observation and also to do research with as studying
with

Primary vs. Secondary Research Essay
Primary vs. Secondary Research When conducting research, when is it conducive to use primary research over secondary research and vice versa?
Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting
research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly
adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions
and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also
depict the ... Show more content on Helpwriting.net ...
Surveys (segregated technique designed to test perceptions regarding a product or service) depict quantitative data that will help in the
developmental stage of a product or service. This tool is most often used regarding sensitive data. It is relatively inexpensive. Observation is primarily
used at the point of sale of a product or service. This tool depicts emotional reactions to products or services.
Secondary Research Tools
Secondary marketing research is based on information previously gathered by an individual, the government, and other agencies. "Secondary
sources are those sources of information that have been collected previously by other individuals or organizations. Secondary sources of
information can help you to identify other sources of information, it can help you to get an overall picture of your market or it may provide more
detailed information on a specific segment of the market" (Karen Paiyo). There are also various research tools used when conducting secondary
research. Secondary research can be acquired from previous reports, public sources, newspapers, magazines, commercials, educational sources, and
websites. Secondary research is often easy to find and generally free. It is much more inexpensive than primary research. An example of secondary
research is a general manager, of a professional baseball team, gathering a summation of statistical information (of a player whose contract is expiring)
from previous

APPLICATION OF QUALITATIVE METHODS IN HOTELS` CUSTOMER...
APPLICATION OF QUALITATIVE METHODS IN HOTELS` CUSTOMER LOYALTY MANAGEMENT STRATEGIES
Lisa Galina, PhD candidate Free International University of Moldova
ABSTRACT
Our society is constantly changing and these changes have an impact not only on our buying habits and consumption but also on the hotel companies
that must constantly adapt to meet new customer requirements. When performing market research to determine customer loyalty strategy, hotel
marketers are often faced with questions that require application of both quantitative research methods and deep knowledge coming from unstructured
qualitative approaches. Subsequently, the quantitative approach is used to design and test an instrument for web–based service quality ... Show more
content on Helpwriting.net ...
2) Although focus groups are conducted under controlling, can easily appear new ideas being encouraged by the more open environment.
3) The possibility of observing genuine reactions of respondents
4) Both focus groups can be very flexible and allows individuals to express their opinions freely.
5) Deeper understanding of the views and new perspectives.
6) The information received from the interviews is much deeper, often very detailed and rich.
When it comes to market research qualitative versus quantitative market research, there are a lot of factors that determine what really differentiates
them. This makes it important to choose the appropriate method of service and the agenda. For choosing the correct method for market research in
order to establish customer loyalty strategy below are presented some tips to guide decision:
A. it will be used the qualitative market research when:
– it requires explanation and exploration of quantitative studies
– determine the essence of the problems encountered
– to better understand the respondents and their intentions
– to get feedback and opinions authentic and unspoiled
B. It will be used the quantitative market research when:
– it requires large marketing studies
– identify desired market share of the company and of the course of its action
– will gather information to apply them in statistical analysis company

– will opt for a faster and more conclusive research.
As the hospitality industry is

The V Fusion + Energy Drink
For as long as there has been coffee and tea, beverages have been used as a source of instant energy. People that work long hours and become
exhausted with all that work started looking for ways to stay awake and accomplish their tasks. Companies then realized this need and cashed in on it.
V Fusion + Energy is just one of the many drinks that have hit the market. While the quick energy enhancement is just one of the benefits, Fusion +
Energy also asserts to be refreshing with its blend of vegetable and fruit juice. With this mix, it also claims to have less caffeine and is a healthier choice.
The V Fusion + energy drink has potential for growth. In this multi–billion dollar industry, there is room for advancement. Campbell's has implemented
many programs to outperform their competition (Vfusionplusenergy.com). The PESTAL analysis factors are the political, economic, social,
technological, ecological and legal influences.
Social environment are things such as the workplace where a lot of energy drinks are consumed. People that are unemployed will not consume as
many since they are not keeping the late nights as the employed. Another factor would be demography. Places where there is a larger population of
elderly people will not consume the product. Areas, such as college and university cities have much younger people. They are the ones that will utilize
the product and on a regular basis. They have the need for staying awake; not just for work but studies and sometimes

Identify and Evaluate Marketing Opportunities
| Identify And Evaluate Marketing Opportunities| Task 2– Individual Case Study Assignment| |
1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell's research?
Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted
informal and formal information.
The company wants to create customer answers to explicit thoughts as fragment of their market research, so Dell posts an online questionnaire. The
company has a technical help and many forums as chat which structures customer analyses also offer opportunities for market research
3 What is Dell's unique selling ... Show more content on Helpwriting.net ...
A quantitative research is the collection and collation of solid information. A quantitative research question is any question that provides data that can
be quantified. The data that quantitative research generates often takes the form of numbers and figures or "yes" and "no" answers. Responses to
quantitative research question always lie within a discrete range so they can collated in a database, plotted on a graph, or quantified.
A research can be conducted as an observation, a survey or experimentation.
10 How could the Australian Bureau of Statistics assist with the research process?
It is a government organisation that provides secondary data, which is information that somebody else has already collected. Secondary data can
provide a starting point for market research and save time and money in developing the marketing strategy.
11 What is a business opportunity? Provide two examples.
A business opportunity is a set of circumstances arising through changes in the environment that the business could take advantage of to achieve its
objectives. This type of opportunity is largely outside the control of the business, they are often only around for a short time and need to be taken
advantage of while they are available.
Examples: A larger building becomes available which means that business can add another service, like a bookshop adding a cafГ©; an

Critical Elements Of Marketing Research
One of the critical elements of the marketing research is the test market. For the Ajax pot pie there would be a combination of both quantitative and
qualitative research done. This decision is based on the fact the methods are most beneficial when used together. According to Essentials of Marketing
Research, qualitative research is research that addresses marketing objectives through techniques that allow the researcher to provide elaborate
interpretations of market phenomena without depending on numerical measurement. The focus is on discovering true inner meaning and new insights.
Quantitative research is marketing research that addresses research objectives through empirical assessments that involve numerical measurement and
analysis. Because qualitative research is less structured, I would use this research method first. We learned earlier that it was the president of the
company who came up with the idea of the pot pie. He wanted to increase the width of the product line to include chicken pies in the grocery stores'
"hot deli" section (where the store 's rotisserie chickens, ribs, soup, etc. are sold).Because of this, there is an increasing concern that the research needs
to be transparent. An outside agency is an independent research firm that is contracted by the company that will offer a fresh perspective and not be
constrained by groupthink. Qualitative research already has an element of subjectivity so it is important to have the research done by an

The Limitations Of Language : Male Participants, Stoicism,...
Affleck, W., Class, K. C. Macdonald, E. M. 2012, The Limitations of Language: Male Participants, Stoicism, and the Qualitative Research Interview,
American Journal of Men's Health, 7(2), 155–162, DOI: 10.1177/1557988312464038 Allmark, P., Boote, J., Chambers, E., Clarke, A., Mcdonnell, A.,
Thompson, A., R., and Tod, A., 2009. Ethical issues in the use of in
–depth interviews: literature review and discussion, Research Ethics Review, 5(2),
48–54 Babbie, E. (1992). The Practice of Social Research, New York, Macmillan found on Hsieh, F. H., and Shannon, E., S. 2005. Three Approaches to
Qualitative Content Analysis, Qualitative Health Research, 15(9), 1277–1288 Bamidele, A., Filson, G. and Sethuratnam, S. 2012. Culturally
appropriate vegetables and economic development. A contextual analysis. Appetite, 59, 148–154 Bazeley (2006), Teddlie and Tashakkori (2006),
Onwuegbuzie and Johnson (2006) found on Johnson, B. R., Onwuegbuzie, J. A. and Turner, L. A. 2007. Towards a Definition of Mixed Method
Research, Journal of Mixed Method, 1(2), 112–133, doi 10.1177/1558689806298224 Bazeley, P. 2004, Issues in Mixing Qualitative and Quantitative
Approaches to Research, Applying qualitative methods to marketing management research. UK: Palgrave Macmillan, pp141–156. Berelson, B. (1952).
Content Analysis is Communication Research. Glencoe, III, Free Press, Bishop, G.F., Hippler, H.J., Schwarz, N., Strack F. 1988. A comparison of
response effects in self–administered and telephone surveys. In

Marketing Research Tools Essay
Marketing Research Tools As a team of six investigating how to overcome the four different research tools, many ideas will flow through to allow
the reader to get the most out of what is being taught. The team wants for the reader to indulge themselves in a company who will compare and
contrast the selected tools available. Team C will choose to show the reader that tool is the most applicable and which tool is the least applicable.
With this to be read and evaluated the team asks the reader to self evaluate what he or she thinks should be done in this situation. After reading and
applying this idea to the reader's sense of understanding, how did the reader evaluate this to be so and how will the team of six strive to learn more to...
It filters out a great deal of external factors, which limits biased results. Its structure is beneficial in proving or disproving results. Just as is the case
with primary and qualitative research, it is costly and time consuming. This tool requires extensive analysis of statistics and data. Generally, it requires
retesting, and refinement. Moreover, it does not lend itself to areas of ambiguity.
Finally, focus groups provide in–depth data. They are a good way to involve the target group in the research process in a more intimate way. Researchers
can observe the group while they are having dialogue to gauge authenticity. This tool also allows the researcher to use visual stimuli to interact with its
target. However, this tool is not the most efficient way to gather information. As with most of the tools mentioned, it is time consuming. Therefore, not
scientific. Focus groups can produce obscure results if they are not strictly moderated. Additionally, they often must be incentivized for participation.
Applicability of Tools
Primary research is significant to Kudler's new introduction into the Canadian Market. While Kudler's product and services are new to the Canadian
publics it is imperative for the organization to conduct primary research such as surveys to gain a feel for the local wants and needs in a local health
food store. This research will help Kudler's to better adapt to are new environment

Qualitative Research for Instructional Technology Essay
Qualitative Research
Qualitative Research Defined:
The simplest way to define qualitative research is to say that it is a type of research which involves interpreting nonnumerical data. The underlying
belief of qualitative research is that "meaning is situated in a particular perspective or context, and, since different people and groups have different
perspectives and contexts, there are many different meanings in the world, none of which is necessarily more valid or true than another" (Gay &
Airasian, 1996). A qualitative researcher, therefore, believes that the world cannot be pinned down byobjective meanings, but that all variables must be
taken into account when conducting research, including the past experiences and ... Show more content on Helpwriting.net ...
The following chart found on page ten of Educational Research: Competencies for Analysis and Application by Gay and Airasian (1996) makes this
point very clear:
Characteristic Quantitative Research Qualitative Research Approach deductive inductive Purpose theory testing, prediction, establishing facts,
hypothesis testing describing multiple realities, developing deep understanding, capturing everyday life
Research Focus isolates variables, uses large samples, is often anonymous to participants, uses tests and formal instruments examines full context,
interacts with participants, collects data face–to–face from participants
Research Plan developed before study is initiated, structured, formal proposal Begins with an initial idea that evolves as researcher learns more about
participants and setting, flexible, tentative proposal
Data Analysis mainly statistical, quantitative mainly interpretive, descriptive
Some Types of Qualitative Research:
Qualitative research is often called focus–group research due to the fact that its research samples are often very small (Palmerino, 1999). Focus–group
research can be used to determine the nuances or characteristics of a particular group of individuals such as the drama club at a

Springhill Country Guesthouse Essay
Springhill Country Guesthouse Case Study
1. What is meant by qualitative and quantitative research?
a) Qualitative essays are more subjective and focus on the researcher 's own inferences drawn from his study of the data.
The qualitative studies use data from focus groups or case studies that the researcher herself analyses.
b) Quantitative studies are more objective and concentrate on drawing conclusions based a statistical analysis of the data. Both types of essays seek to
answer a question, called a hypothesis, about some aspect of social phenomena. The quantitative projects use surveys that provide a set of fixed
responses that can be coded with numbers.
Springhill country Guesthouse is planning to increase his ... Show more content on Helpwriting.net ...
A problem can be considered as market opportunity such as: * Market potential * Market share * Market characteristics * Sales analysis * Short–range
forecasting * Long–range forecasting * Business trends analysis
Problem solution research is to solve specific marketing problem such as: * Segmentation research * Product research * Pricing research * Promotion
research * Distribution research
It is important to mention:
a) Problem identification or recognition starts when a company manager believes that he doesn't have enough information to make a decision to solve a
problem or to identify and take advantage of a market opportunity. In that case the manager has to seek for the information through the market research
process.
b) Defining the real problem it is important so the manager can be clear about the information is needed and for what purpose. The management
decision problem needs to be defining in terms of a market research problem.
c) Defining the objectives of the research it is important in this stage of the market research to avoid studying the wrong thing. Basically here the

manager define what information he needs, when he need it and makes a statement of the purpose of the research.
In the case of Springhill, they defined they need demographic information but

Influence Of Social Media Marketing Essay
The use of social media marketing has in Bahrain has exploded over the years as a significant percentage of the demographic users have adopted the
mainstream avenues. The latter is inclusive of Facebook, twitter, Instagram, Google+, YouTube, LinkedIn, and so forth. The term social media denotes
a wide range of communication, sharing, and communication tools that undergo continuous change and development. On the other hand, Social media
marketing refers to the process of acquiring traffic and attracting the attention of the target customers through social medial platforms (Smart Touch,
2015). Notably, the unstoppable driving forces of social media marketing include the internet backed up by the modern world rapid technological
developments. As such, social media has developed to become one of the main aspects of daily life. Notably, social media had been used for a range
of functions that include social matters, political causes, communication, as well as marketing purposes (Evans, 2010). With the birth and the rise of
the social media as well as the users of the internet services in Bahrain and in the entire world, the modern society has rapidly embraced social media
marketing. Consequently, they have utilized what the social media has offered to the society for purposes such as connecting, communication, sharing
information with others, and so forth.
Problem Statement In the contemporary society, the social media marketing channels have been and are being used to

Marketing Research Assignment
Question 1
For a successful firm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main
method to collect information and data from customers for making firm's decision. However, there is a different between qualitative and quantitative
which used in different part of projects. And they both have advantages and disadvantages in the process and the conclusion which may lead to
incorrect decisions.
Indeed, to distinguish two research methods and when to use or when not to use, it will increase the accurately of outcome for making decisions
correctly.
The meaning of research is a process to collect information, data and suggestion from interviewers. And ... Show more content on Helpwriting.net ...
If a company using qualitative research for collecting information from outside, they can identify customer needs or obtain information to generate
measures for improvement or create a new ideas (I). As usual in business, qualitative research can let them understand how their customer recognize a
marketing message, and capture the culture and similarly customers using to relate and define a product, service of business. And the useful of getting
qualitative research is, to provide enough information to design quantitative study and explain findings that form a quantitative study (J).
But absolutely there is a time that qualitative research does not suitable to use. It does not expect qualitative research to measure, count or offer
statistical justification which is all the range and wide question and information collected from the result with uncountable.
It cannot be a final result from qualitative research such as determine the final idea, survey, establish the importance of specific people needs, thinking
or satisfaction critical because it is only an opening research. If time and money budget is limited, qualitative research is not reasonable that will
spend a big amount of money and consume a long period of time for processing this research (H).
Qualitative research is very useful tools for

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