2. Scheduling
• PRE-ECHO – Scheduling a new programme before a popular
programme. Viewers who want to watch a popular tv show will turn over
early, catch the end of the pre tv show and potentially start watching it
3. Scheduling
• INHERITANCE – Scheduling a new programme after a popular
programme in the hope it will inherit some of the popular programmes
audience.
4. Scheduling
• HAMMOKCING – Scheduling a new tv programme between two
popular tv programmes. Therefore benefiting from both pre-echo and
inheritance.