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How To Dramatically Increase Client Retention


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Getting people to your site is easy but keeping them coming back is the challenge. Join Clayton Wood as he talks about how to increase client retention.

Published in: Marketing

How To Dramatically Increase Client Retention

  1. 1. How to Dramatically Increase Client Retention with Clayton Wood Marketing Director
  2. 2. Transform and attract long term clients that stay with you for years. Get over the “new client” hump with this proven formula for new client timelines.
  3. 3. Clayton Wood Marketing Director,
  4. 4. Properly Assess the Site
  5. 5. Recommend the Right Product a. Content b. UX c. Branding d. PR e. Accessibility & Speed f. KW Targeting g. Competition h. Much More
  6. 6. Determine which will have an ROI
  7. 7. Invest in areas that will have the most immediate impact on site performance.
  8. 8. Set Expectations
  9. 9. With Keywords transactional
  10. 10. No On Page, No Rankings act like it’s a deal breaker
  11. 11. With a Timeline
  12. 12. Address potential issues before they arise, like fulfillment staff, ranking expectations or wrong keywords
  13. 13. • Know what else to recommend • E-mail marketing pairs with lead gen products • PPC pairs well with online conversion sites • Social pairs well with social industries (fashion, travel, news, personal)
  14. 14. New Client Touch Points
  15. 15. Month 1 Schedule • Show huge value in the on page (the report is worth way more than you’re selling it for) • Watch for increases after OPR implementation
  16. 16. Month 2 Check Up • Review all traffic increases whenever they happen (send an email)
  17. 17. Monthly Check Up • Meet with them physically (build rapport the entire time) • Seed future projects (email marketing, social media or design) • Show them beating their competition
  18. 18. Take every opportunity to help the client appreciate positive improvement
  19. 19. Long-Term Retention • Know your customers’ business • Is he getting leads? (if not, upsell) • Every 6 months revamps the keyword • Sell supplementary products (things that make them go wow)
  20. 20.