DWS Associates: Introduction to Colleges and Universities

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An introduction to DWS Associates and the services provided to colleges and universities.

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DWS Associates: Introduction to Colleges and Universities

  1. 1. Enrollment generation<br />Providing colleges and universities with strategic marketing services that attract and retain successful students.<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  2. 2. About DWS Associates…<br />Helping organizations improve sales and marketing performance since 1982.<br />Microsoft, IBM, Sears, Kmart and others<br />Almost 10 years experience in education, helping colleges and universities attract and retain successful students.<br />University of Maryland University College, Walden University, Kendall College, University of Liverpool Online, University of Maryland Baltimore County and others<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  3. 3. Enrollment generation<br />Helping colleges and universities attract and retain successful students in the near-term.<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  4. 4. Enrollment Improvement Process<br />Providing practical recommendations to improve student recruitment and retention<br />Focused on leveraging existing resources to drive incremental enrollments<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  5. 5. Phase I: The Audit<br />Working with your key leaders in functional areas such as enrollment management, student services we study your current processes, activities, performance levels<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  6. 6. What we focus on…<br />Target Market Overview<br />Messaging and Offers<br />Communication Strategy<br />Lead Management and Conversion<br />Campaign Performance <br />Retention <br />Field Sales <br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  7. 7. Your Target Audience & Competition<br />We talk with your prospective and current students in order to gain their perspective of your recruitment and retention efforts.<br />We study your competition in order to understand their strengths – and weaknesses<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  8. 8. Phase II: Analysis & Evaluation<br />We analyze the data, evaluate options and put together a very specific action plan for your organization that is focused on leveraging existing resources<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  9. 9. Phase III: The Action Plan<br />We present specific recommendations with projected results so you can determine how to proceed<br />The recommendations are simple, straight-forward and based on your organizations goals, objectives, culture and resources<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  10. 10. For example…<br />Opportunity<br />More than 50% of incoming leads will not purchase for 90 days to 2 years from the point of initial contact<br />Company A has no process in place to manage the relationship with these buyers in order to earn their business in the future<br />Recommendation<br />Develop a lead nurturing program that maintains relationship with buyers<br />Low cost contact via email, direct mail with some outbound telemarketing <br />Focus on reinforcing your value and re-evaluating their likelihood to buy<br />Projected Impact: <br />15% increase in conversion rate generating 150 new customers and $3 million in revenue<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  11. 11. Phase IV: Implementation<br />We work with your staff on implementing the recommendations in order to ensure your success<br />An added bonus is that we educate and train your staff as part of the process so they can lead future activities<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  12. 12. results<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  13. 13. University A<br />Developed and deployed integrated global marketing campaigns that increased revenue from $40 million to $60 million;<br />Developed and deployed new student recruitment programs that generated more than 3,000 new students and $30 million in revenue annually;<br />Developed and deployed integrated marketing campaigns to launch new programs that exceeded projected enrollment goals by more than 50% resulting in more than $1.5 million in incremental revenue;<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  14. 14. University B<br />Developed and deployed integrated global marketing campaigns that increased revenue from tuition and fees from $139 million to $179 million.<br />Developed and deployed global new student recruitment programs that generated more than $25 million in revenue annually;<br />Developed and deployed a program aimed at re-enrolling recent drop-outs that generated more than 100 enrollments annually, resulting in more than $1.5 million in tuition and fees.<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  15. 15. Enrollment generation<br />Helping colleges and universities attract and retain successful students in the long-term.<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  16. 16. Market Demand Plans<br />Includes recommendations on how to achieve success<br />New Programs and Services<br />New Markets<br />New Audiences<br />Competitive Intelligence<br />And more…<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  17. 17. Operational Improvement Plans<br />Leverage your existing resources to drive incremental enrollments and revenue.<br />Data analytics and modeling to improve recruitment and retention<br />Marketing campaign analysis and recommendations<br />Lead Scoring and Prioritization<br />Retention Models…<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />
  18. 18. Call 651-315-7588 today!<br />Let’s explore how DWS Associates can help your institution…<br />Call 651-315-7588 or visit www.dwsassociates.com today!<br />

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