Aauw presentation 11 8-10


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  • My background: 20 years of sales & marketing – Read in the newspaper or seen in the paper? How is it relevant to business? Future places you can go for more info?
  • A little about us. Not just for kids. We do a lot of campaign development . Marketing function. Train/coach 2000 people over the internet 20 different countries. Some of the magic about doing business over the internet. We help you to do the same—help you socially connect to like minded people. Again, welcome. Everyone is muted. If you have questions, look at the GoToWebinar taskbar and test it out—type “hi” to let us know you found it. We’ll be watching it. 30-45 minute timeframe.
  • Different social media platforms that exist…
  • Buzz phrases old way was more of a broadcast. Static web sites, the most contact would be a contact form. Web 2.0 brings interactivity. User adds to the conversation and things are cyclical. Digital generation, broadband makes it possible
  • Conversation is going on whether you’re there or not. If the conversation is positive, look for ways to engage. If negative Collaboration
  • Aauw presentation 11 8-10

    1. 1. Technology for the 21 st Century Kathy Sipple www.mysocialmediacoach.com
    2. 2. Kathy Sipple – Social Media Specialist <ul><li>Founder/CEO of My Social Media Coach </li></ul><ul><li>University of Michigan Graduate </li></ul><ul><li>2009 Winner: Indiana’s Most Influential Woman in Social Media </li></ul><ul><li>Member of Mensa </li></ul><ul><li>Social Media Specialist at Forward Progress </li></ul><ul><li>22 years in Sales and Marketing Technology </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Trained and coached over 20,000 people </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>
    3. 3. Have you heard about…?
    4. 4. Lots of sites out there…
    5. 5. Evolution of Technology <ul><li>Written language >>> Printing press </li></ul><ul><li>Mainframe computer >>> PCs/laptops </li></ul><ul><li>Telephone >>> Mobile phones </li></ul><ul><li>Internet/email >>> Chat/forums (Web 1.0) </li></ul><ul><li>Web sites >>> Blogs/social sites (Web. 2.0) </li></ul><ul><li>What next?? </li></ul>
    6. 6. What is social media? <ul><li>Web 2.0 (a.k.a. read/write web) </li></ul><ul><li>People having online conversations </li></ul><ul><li>An opportunity! </li></ul><ul><li>Context – “Did You Know?” </li></ul>
    7. 7. Key Concepts <ul><li>Many to many relationships </li></ul><ul><li>Ambient awareness </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Leaves a permanent trail </li></ul><ul><li>The network beneath the network </li></ul><ul><li>Blurry line between people and brands </li></ul><ul><li>Integration with mobile devices </li></ul>
    8. 8. Who uses it? <ul><li>Varies by site </li></ul><ul><li>Growing and changing </li></ul><ul><li>Quantcast.com </li></ul>
    9. 9. Social network sites <ul><li>Facebook – social, fun, photos, events </li></ul><ul><li>LinkedIn – professional, business </li></ul><ul><li>Twitter – quick bits of information </li></ul><ul><li>Myspace – younger </li></ul><ul><li>NING – develop your own social site </li></ul><ul><li>Blog (web + log) – Wordpress, Typepad, Blogspot </li></ul>
    10. 10. Social bookmarking <ul><li>What is it? </li></ul><ul><li>Make your life easier </li></ul><ul><li>Promote your own sites </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Stumbleupon </li></ul></ul>
    11. 11. Other <ul><li>Flickr – Photo sharing </li></ul><ul><li>YouTube – Video sharing/search </li></ul><ul><li>Vimeo – Longer video </li></ul><ul><li>Slideshare – Powerpoint presentations </li></ul><ul><li>Dimdim – Webinar </li></ul><ul><li>SurveyMonkey – Surveys </li></ul><ul><li>Blip.fm, Grooveshark - Music </li></ul>
    12. 12. Newer on the scene… <ul><li>Flowtown – Drip marketing, lead capture </li></ul><ul><li>Gist, Xobni - Aggregators </li></ul><ul><li>Evernote, Dropbox – Multi-platform storage </li></ul><ul><li>Google Laboratories – Always innovative! </li></ul>
    13. 13. Questions? <ul><li>2 myths about social media: </li></ul><ul><li>Myth #1: It’s hard. </li></ul><ul><li>Myth #2: It’s easy. </li></ul>
    14. 14. Next steps <ul><li>Before joining in, listen </li></ul><ul><li>Decide what makes sense for you </li></ul><ul><li>Create an efficient, sustainable plan </li></ul><ul><li>Claim your user ID </li></ul>
    15. 15. Thanks for coming! <ul><li>One-on-one coaching </li></ul><ul><li>Group coaching </li></ul><ul><li>Online training available </li></ul>
    16. 16. Let’s Connect! <ul><li>Twitter.com/kathysipple </li></ul><ul><li>Facebook.com/kathysipple </li></ul><ul><li>LinkedIn.com/in/kathysipple </li></ul><ul><li>Facebook.com/mysocialmediacoach </li></ul><ul><li>[email_address] </li></ul>