Debra Lee Business Model

Debra Lee Business Model
Debra L. Lee in approximately 1986 was given the break to be groomed as Mr. Robert Louis
Johnson's successor. Johnson was the CEO Lee took the knowledge and soared with it. As BET
grew into a multinational media firm, Lee's obligations grew as well. In 1991, Lee was provided the
assignment for taking BET national. Which made BET the first black–owned company to be listed
on the New York Stock Exchange. Lee has often regarded this as one of her most impressive
moments. (www.encyclopedia.com/doc) After proving her abilities to propel BET into the mass
media market, Lee was given a grander opportunity. She was offered the opportunity to be President
and Chief Operating Officer, in charge of BET's day–to–day operations during a period of major
expansion. During this expansion, the conglomerate added event productions, theme restaurants, a
men's clothing line, a financial services division, and new cable networks–BET Jazz, BET Gospel,
and BET Hip Hop. BET International broadcast jazz to Europe and Africa. Black Entertainment
Television was in steady progression with Debra Lee in the driver's seat. BET was cornering the
market in many areas, the website became the top gateway for many African Americans.
Lee's leadership model moved BET programming beyond hip–hop videos and reruns. She dug
deeper and offered the viewer's original movies, concerts, documentaries, late–night talk shows,
news and public affairs. At a time when most broadcast and cable networks were stationary, BET
experienced year after year of audience increase and high ratings. (www.encyclopedia.com/doc)
Analysis and Evaluation of CEO's Actions ... Show more content on Helpwriting.net ...
One very public issue arose when the personal relationship shared between Debra Lee and Robert
Johnson. This relationship brought to light the use of illegal accounting methods and allegations of
using corporate funds for personal purposes.
... Get more on HelpWriting.net ...

Essay on The Dream
The Dream
In the early twentieth century, film maker and producer Adolph Zukor met Jesse Lasky, owner of
Jesse L. Lasky Feature Play Company. The two men admired each others previous work and, in
1916, decided to combine forces. They created Paramount pictures and had one of the most familiar
slogans in the film industry, "If it's a Paramount Picture it's the Best Show in Town". Proving their
slogan true they started turning out more than two pictures per week. During it's peak in the silent
film making era, Paramount was making 5 million dollars a year more than other production
companies such as Warner, Fox, and Universal.(Paramount)
Paramount Pictures has come a long way ... Show more content on Helpwriting.net ...
This group has provided households all over the world with the classics and the box office hits, and
even Nickelodeon shows like Blues Clues and Rugrats. Another fun experience Paramount has
provided for their viewers is theme parks. Paramount has theme parks all over the United States,
including a Star Trek theme park in Las Vegas.(Viacom)
Entertainment is not all Paramount has provided for the telecommunications and film industry. Since
the company began, the decisions it has made have influenced others in the industry. Even though
they may not have always been the most profitable movie making company, they have always been
interested in broadening their horizons, and the sky was the limit. Not long after Paramount was
created "Zukor decided to maintain his company's supremacy in the industry. He began a theater–
buying campaign that amassed single houses and entire circuits... By 1930, the firm's movie–house
division had grown to include almost 2,000 units and was named Publix Theaters"(Huettig).
Paramount helped establish the neighborhood movie theater, along with providing hundreds of
award winning quality movies to view. Paramount has also contributed to the competitive aspect of
the movie industry, forcing actors and directors to do their best work. Stated by Joseph Youngerman
in his book My Seventy Years at Paramount Studios and the

Paramount Corporation Mission Statement
Company Description Paramount Pictures is one of the oldest movie studios in America. Paramount
and its divisions are owned by Viacom Inc. Viacom acquired Paramount in 1994, bringing together
two entertainment powerhouses. Robert Bakish is the President and CEO of Viacom, while James
Gianopulos is a chairman and CEO of Paramount pictures. Viacom's mission statement is fairly
general and is based on being ethical and passionate about their work "...strives to maintain a work
environment that upholds the highest standards of business behavior. Our company values
individuals who are ethical, work smart and share the dedication and passion that have made
Viacom the success it is today and are crucial for continued long–term success. ..." (Viacom.com,
2017). Also, the mission statement covers the policies to hold employees accountable for the
expected standards, "...Viacom Business Conduct Statement and Supplier Compliance Policy affirm
our commitment to these high standards" (Viacom.com, 2017). Paramount itself is based in Los
Angles, California; Viacom is based out of New York, New York. Viacom (VIA) is traded on the
Nasdaq and as of November 24, 2017 it has a share price of $32.70 (Yahoo! Finance, n.d.).
Business Strategy Paramount has been around for over 100 years in the entertainment industry,
indicating that they have done an admirable job in staying relevant in a competitive industry. This
requires an excellent strategy that can adapt to industry changes. As of late,

Movie Analysis : The Movie Rental Company Essay
Blockbuster was a movie rental company that suffered through lackadaisical leadership, missing out
on a golden opportunity to buy out the company that would one day run it into bankruptcy. David
Cook opened the first Blockbuster in Dallas, Texas in 1985. He had seen the potential in the movie
rental industry when he had researched into acquiring a video store franchise. He laid the
groundwork that would one day lead Blockbuster to becoming a rental movie empire that. He built a
$6 million distribution facility that made it possible for stores to pop up in instantly. The distribution
facility allowed for a "store" to be sent out within 24 hours. The goal was to be able to send three
stores out per day; everything the store would need was included in this shipment. A Blockbuster
store was home to more than 8,000 movies, the distribution center allowed stores to open very
quickly. John Melk and Wayne Huizenga two men who had worked together at Waste Management
bought a controlling interest in Blockbuster in 1985. Huizenga, a well–known entrepreneur, bought
60% of Blockbuster shares for $18.5 million dollars. Cook would stay on for a couple months, but
eventually disagreements over the direction of the company would lead him to resign. Cook admits
that under Huizenga's leadership Blockbuster reached a level he never could have gotten it. Melk
and Huizenga quickly got to work building Blockbuster into a national chain through franchising
opportunities and acquiring the

About Viacom Inc.. Viacom Inc. Is One Of The Largest Media
About Viacom Inc.
Viacom Inc. is one of the largest media company in the world with leading positions in broadcast
and television, radio, outdoor advertising and online. The company operates its business through
two segments: Media Networks and Filmed Entertainment. It provides entertainment content
through its TV channels like Nickelodeon, MTV, VH1, Comedy Central, and others. Viacom's
filmed entertainment segment produces, finances, acquires, and distribute motion pictures under the
banner of Paramount Pictures, MTV Films, and others. The company also provides online content
services like video–on–demand, pay television, basic cable television, and many more. Viacom Inc
is publicly traded on NASDAQ at $33.99 price per share as of May 18, ... Show more content on
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In 2014, Viacom profit margin was 30%, highest in 5 years, whereas the peer group average was
25%. This higher value of profit margin can be attributed to the increase in the revenue generated
from their media network segment, mainly from advertising and affiliate revenues. There was a
significant 20% increase from international advertising due to acquisition of Channel 5 Broadcasting
Limited (UK), however, the other revenue was driven by news channels, MTV Italy, and
improvement in European markets. Moreover, its affiliate revenue was increased remarkably by
$415 million because of higher fees rate, as well as the benefit of distribution agreements. In
contrast to income, Viacom had reduced their overall expenses by $257 million, however, they had
incurred more expenses for their media network component. Company's media network segment
expenses increased by $340 million in comparison to prior year mainly due to higher operating and
selling, general & administrative expenses. This increase in expenses was attributed to their
investment in the original content and programming cost. Distribution expenses were also increased
due to higher participations expense and costs from news channels in international markets. They
also spent lot of money in advertising and promotional expenses to market their original
programmes. Overall, Viacom had an outstanding performance in

The Voice of Linkin Park
The Voice of Linkin Park Over Linkin Park's entire career, they have won over sixty awards
("Linkin Park Awards."). Their success was kick started by their debut album, Hybrid Theory, which
contained massive radio hits (Leahey). Linkin Park went through many changes in order to get to
where they are now. The band was eventually signed to Warner Bros and proved to be worth the
investment. There are numerous ways to determine the quality and worth of a band and their
success. Although Linkin Park faces few alternative–metal rivals, they can easily be considered the
best rock band of the 2000s due to their numerous awards their substantial amount of sales. There
are certain qualitative and quantitative factors that a band must fulfill in ... Show more content on
Helpwriting.net ...
Hybrid Theory reached "Diamond Status" when their sales topped ten million (Leahey). Such an
accomplishment allowed the album to be considered as one of the most successful debuts ever
(Leahey). Linkin Park later received three Grammys nominations for the debut album as well. In the
2000s, Linkin Park not only received over sixty awards, but they also were nominated for a hundred
and sixty–nine more (Leahey). It should also be taken into consideration that the statistics listed
below only refer to one of five albums. Some bands don't even reach Linkin Park's status of worth
after their first album when compared to their entire career. The amount of years that a band has
been together does not necessarily mean they are better or the best. For example, some of the bands
that did not even come close to making the list have never even won a Grammy let alone been
nominated for one. Although many people have their own opinion as to what a good band entails,
based upon the criteria that is created and evaluated, any band can justifiably be the best rock band.
Based upon evaluating rock bands on their number of awards and sales, Linkin Park is arguably the
best rock band of the 2000s. There is no denying that everyone is entitled to their own opinion. Not
everyone is going to easily agree that Linkin Park is the best rock band. On the other hand, based
upon the criteria created, arguments can be made as to why they under some circumstances that they
are. Some of the other

Lizzie Velasquez: The World's Ugliest Woman
Have you ever procrastinated, passing time on Youtube, when suddenly, you clicked a video titled
"The world's ugliest woman" with your face on the video? This is what happened to Elizabeth
'Lizzie' Velasquez. Lizzie Velasquez was born with two rare conditions called Marfan and
Lipodystrophy, which she is unable to gain weight, no matter how much she eats, and blind in one
eye (Hawkins). Lizzie Velasquez's actions made her the greatest global citizen because she chose to
be positive and fight against the bullies throughout her life than taking her own life. In this essay,
you will learn how Lizzie Velasquez is the world's greatest citizen according to the criteria open–
minded and positive, fights for what he/she believes in, and caring and respectful. ... Show more
content on Helpwriting.net ...
According to the interview from MTV, Velasquez "thanked the person who posted the youtube video
because the video changed her life and she will change the lives of thousands others through her
vlogs, her appearances, and through her documentary 'A Brave Heart' (______)." Without the video,
who knows what her life's work might have been? If there wasn't this video, she may not be a
motivational speaker and people may still be bullying her. Although she decided to stay positive, but
not everyone will forgive the person who posted the video if they were in Velasquez's shoes at that
time. She used all the good things that happened to her after the video to persuade herself to forgive
the person who posted the video. Furthermore, in one of her youtube video she says, "I will be the
voice for all of us until I no longer and physically able to speak and when I'm not able to, that's
when hopefully there'll be someone to follow not just in my footsteps; but in the footsteps to anyone
in this world who want to help make a change." This shows that she is respectful because she
respects everyone who is willing to help stop bullying. Although, she hopes that there will be
someone who will follow her footsteps to stop bullying, but she still respects others who uses
another way to stop

Viacom, The American Media Collaboration
Summary
For over 40 years, Viacom, the American media conglomerate has been able to successfully reach
millions. Viacom sits as one of the six major media companies, but has been rapidly falling to the
wayside. The organization struggles publicly with maintain and executive that can effectively lead
them, their stock prices are down 50% of its high in 2014, and the viewing habits of the consumer
are no longer the same.
With the millennial trends of streaming moving tradition tendencies out, Viacom has to make the
changes in its structure to be better equipped to face the upcoming challenges and changes. Within
this analysis of the companies deficiencies from management, plunging stock, and consumers
switching to streaming services, Viacom ... Show more content on Helpwriting.net ...
They will need to revamp programming, growing digital licensing, strengthen online growth, and
integrate with mobile and other media platforms.
Implications
Viacom assets are still very powerful, as they reaching tens of millions of people every day. Bob
Bakish has the opportunity to lead with new reform for the organization. It is important for the
organization to feel they are in the right hands after constant turmoil over the last 18 months. His
strength here is having the capability to experiment with new ideas, like new content and
programing, developing new relationships with streaming services.
A growing digital license would mean the organization should construct a deal with popular
streaming services, Netflix, Hulu, and Amazon. This will increase revenue and ultimately help
rejuvenate stock prices.
Viacom is going to have to become adaptable. This mean creating new content and creating
programs that is interesting to their core audience. If Viacom partnered with the like of Amazon, for
example, program would be available on different media

Black Entertainment Television History
BET (Black Entertainment Television) has been providing African American–centric programming
to audiences for more than 35 years. The channel's programming was meant to be in a magazine–
like format, presenting both news and entertainment shows. Today, it is one of the top entertainment
channels in the United States. Here are six facts about BET, its programming and its history.
Number Six: BET Is the First Black–Owned Network
When Robert L. Johnson started BET in 1980, he became the first black owner of a television
network. Black Entertainment Television also became the first black–owned company to be publicly
traded. His run ended in 2001 when he gave up majority ownership of the station to Viacom.
Number Five: They Had the Longest Continually Running Show in Cable History ... Show more
Since 1998, they have been showing a religious programming block called BET Inspiration. The
programming is Christian–themed, focusing on news and profiles of clergymen.
Number Two: They Have Their Own Music Festival
In 2013, the channel launched the BET Experience, bringing together the best in hip–hop and RnB
music and comedy for a four–day music and lifestyle festival. Taking place at LA Live, the festival
also features a free "fan fest," a celebrity basketball game, lectures, interactive exhibits and
giveaways. The festival culminates with the BET Awards.
Number One: BET Used to Have a Movie Channel
Black Entertainment Television had a deal with premium movie channel Starz in 1998 to sponsor
their own movie channel. BET Movies was created to present African American–centered movies.
The deal ended in 2001 when the channel was purchased by Viacom. Thank you for reading our list
of six facts you didn't know about BET. We hope you enjoyed

Stock Market and Paramount
Paramount Communications Inc. Question 1 Paramount is a takeover target because other firms see
synergy value associated with combining Paramount's assets and operations with their own.
Specifically, Paramount has several assets that complement other media companies. Value in the
media is generated through several different channels. As a media company, Paramount has a
presence in most of the entertainment sectors (see Exhibit 2). There seems to be a drive toward
consolidation and several industry members are looking to diversify and round out their
entertainment business portfolios. During this period Paramount was also experiencing increasing
costs and continuous management turnover, which were starting to diminish financial ... Show more
Specifically, it would be able to reduce some of the content distribution and promotional costs.
Viacom and Paramount would also have some redundant/overlapping businesses that can be
consolidated. Depending on which one is performing better, the other one can be cut or sold off.
Economies of scale would also play a large part in reducing costs as overhead costs can be better
spread across. Due to cross promotion and distribution, Viacom can incite growth in Paramount.
Paramount's content would automatically be worth more based on new distribution channels.
Additionally, Viacom has plans to utilize Paramount's movie production competencies to produce
films such as Beavis and Butthead, which would due to their huge popularity almost certainly
generate growth and profit. If QVC purchased Paramount, some of the cost saving opportunities
would not necessarily be there based on the fact that the business are not as closely aligned.
However, there would be cost saving and growth opportunities through the new distribution
channels through TCI that Paramount could tap into. TCI has a huge cable network that would
create many new options for Paramount's content. Question 5 Due to the synergies (referenced in
questions 2 and 4), paramount is worth an additional $15.90 per share in addition to the WACC
value of $63.54 per share, for a total value to Viacom of $79.44 per share (see Exhibit 20). This
value represents a 25 percent premium to our WACC valuation.

Coaching At Viacom International Inc.
According to the case, there are two coaches with a different coaching style; however, one of the
coaches seemed not to have a positive impact on an employee called James. There are several types
of coaching styles that coaches implement when they are coaching, but using one style, in particular,
is not an ideal way to coach. When James was working at MGM, he was a very competent person
and excelled as a member of his team. Nevertheless, at Viacom International Inc.., James's
coworkers complain about his lack of organization and discipline. Not only that James had built a
reputation for lack of organization and discipline, but also at Jeffries, Smith, and West, had a
reputation of "playing hard," but not always "working hard" (Aguinis, 2013). There is not a
particular coaching ... Show more content on Helpwriting.net ...
Setting developmental goals should be realistic in the sense that they can be achievable. Identifying
resources includes getting assignments, participating in conferences, attending classes, and job
rotation. Implementing strategies helps employees to make those developmental goals possible, for
instance, taking online courses. Observe and document developmental behavior; this process is to
evaluate that those developmental goals have been achieved. Proving feedback, coaches are required
to provide feedbacks and assure that all goals have been reached and after that, the process starts all
over again (Aguinis, 2013). The situation with James has to do with managers approach, in other
words, it could be solved by utilizing a strategy goes according to this particular case. It seems like
James did not receive any performance feedback because if that were the case, his
counterproductive attitude would be brought up in the performance review meeting (Aguinis,

Blockbuster
Blockbuster Video's Lost Competitive Advantage Analysis In its prime, Blockbuster Video held a
considerable advantage in the video rental industry. The company's large presence within the
industry allowed for the company to build a competitive advantage through its ability to reach a
much larger consumer base through multiple channels as well as hold the majority of shares within
the market (Harress, 2013). Unfortunately, the company was not able to sustain this advantage long
term for a multitude of reasons. Blockbuster's fall from grace was not a sudden occurrence. There
were many components that led to the mass rental chain's downfall, such as: the Viacom merger,
loss of trust with consumers, missed acquisitions, and failures to act in ... Show more content on
Helpwriting.net ...
While Netflix was only one of Blockbuster's many competitors, the company's success forced
Blockbuster to alter its business model. Netflix was able to match Blockbuster's inventory offerings
because the company was able to save by eliminating cost associated with maintaining store fronts
(Satell, 2014). In response, Blockbuster began a rental–by–mail and streaming service belatedly.
The company, however, failed to use the late start into the new industry environment to create a
stronger and compelling introduction to the online segment (O'Neill, 2011). This failure would be
the first in many of Blockbuster's missed attempts. Blockbuster would eventually lose the majority
of its market shares to Netflix and

Viacom Case Analysis
Strategic Group and Mission Statement: In 1995 one of the strategic groups Viacom competed in
was cable TV content providers with its main competitors including News Corp and Time Warner.
The purpose of Viacom is to provide benefit to society through media content. The beliefs Viacom
holds to realize its mission are growth, performance, and competition and the values upheld are
communication, technology, knowledge, intelligence and the decentralized organization. General
External Environment: The economic segment of the general external environment reveals that in
1995 the cost of capital is low while the availability of capital is high. In the sociocultural segment
under national preferences the success of cable TV in the U.S. ... Show more content on
Helpwriting.net ...
To become vertically integrated, a company trying to enter the strategic group would need to acquire
several companies in different areas of the entertainment industry. These acquisitions would be
highly capital intensive and very risky for a new entrant. Another barrier to entry is the product
differentiation in the strategic group. Each company in the strategic group has certain channels that
are considered premium channels. Cable providers are willing to pay more for these channels, which
they end up having to charge the end consumer more for. These premium channels differentiate
content providers from one another. The content providing business is a highly capital intensive
business. Therefore, the capital required to enter the strategic group and compete is extremely high.
To calculate the capital required for a new entrant, we first found the average revenue of the
strategic group (~$7.5 billion). We then assumed that a new entrant would have to capture about a
third of this average to even make an impact in the industry. Taking this assumption into account, we
figured that the new entrant would need about $2.5 billion in its first year of operation. Using this
revenue, we then calculated the first year expenses the new entrant would incur. • Expenses based
upon 3 months (3/12):  Total Expenses (90% of Revenue): $562.5 million • Beginning
Assets (based off Viacom/3):  Movie and TV inventory: $329 million 

External And Business Issues In The Viacom Company
The Viacom Company through the process of its stability has endured many issues both from the
external and internal environment. The issues may largely affect the company's performance in both
markets and also achieve a loyal customer/viewer base as well as the ability to hire and retain
employees in the television business that is very competitive. The competition could be threatening
to Viacom since, through constant innovation and creativity from the competitors, even the loyal
viewers of its networks could easily be swayed towards other new directions. Therefore, Viacom
would largely benefit if the issues are closely addressed with optimal carefulness and efficient
strategies. The strategies will keep the company on its toes. There are issues that are currently
affecting the company, and others are pending, meaning, they could affect the media conglomerate
both positively or negatively in the future. The Viacom Company faces the following issues;
continuous profit and sales decline amidst executive changes, troubles with charter carriage talks
and the end to internal executive disputes by the appointment of new executives.
The media conglomerate in the current years is facing troubles in stabilizing its sales and profits.
After the release of company earnings, the shares had sunk to 40%. Much of this could be
contributed to executive upheaval, with the ousting of the company CEO Philippe Dauman. The
Viacom includes cable channels such as MTV, BET, Nickelodeon, comedy

Exploiting the Network: Synergy, Product Placement, and...
"We are coordinating various aspects of the business, so each takes advantage of the opportunities
provided by the other" – Sumner Redstone, CEO of Viacom. The media industries have a suggestive
and coercive power on society, embodied within the artifacts, images, and brands we consume. As
these industries diversify, so do the products and the avenues in which they are offered. Synergy
allows corporations the power to maximize advertising through a variety of cross–market
promotional mechanisms, proliferating their products or logos exponentially. Initially, this essay
requires an explanation of the use of synergy and cross–market advertising. Subsequently, I will
illustrate how television shows such as Nickelodeon's SpongeBob ... Show more content on
Helpwriting.net ...
This is clearly an influential and lucrative market. SpongeBob SquarePants should be the archetype
for synergistic corporate product placement. With SpongeBob's insurgence into popular culture,
there have been similar synergistic trends of product placement. Support for this notion is found
through looking back to 2004, days before the premier of the SpongeBob SquarePants movie in
New York. Paramount, another Viacom subsidiary, launched a brand new SpongeBob SquarePants
amusement park theme ride to coincide with the movie launch. Additionally, Burger King (also
owned by Viacom), released a SpongeBob SquarePants value meal that comes with SpongeBob
SquarePants plastic figurines from the movie – 'collect all 42.' Nickelodeon, the Viacom subsidiary
that operates SpongeBob must not be ignored. Nickelodeon aired a 24–hour SpongeBob
SquarePants Marathon that hyped up kids for the movie and forced unsuspecting parents to shell out
$12 a ticket. Furthermore, during the Marathon's commercial breaks, SpongeBob advised the
viewers to eat SpongeBob value meals, collect all 67 figurines, and go to Paramount Theme Parks to
try his new ride. SpongeBob has saturated the market with his yellow sponginess, which must be
overpowering to any parent; he can be found

BET Uncovered: Black Entertainment Television
BET Uncovered
BET is an acronym for Black Entertainment Television. The network was established as a result of
the lack of culture and diversity in the television industry. The network was launched on January 25,
1980, it was first launched as a programming block on Nickelodeon. On July 1, 1983 the network
was introduced as a 24–hour television channel. The purpose of BET was to bring diversity to
television and show African American people that they too could make it to television if they
worked hard. BET's network lineup included African American sitcoms and music videos. BET has
become a very prominent television network over the years and is the biggest network targeting
African American audiences. As of today, about 88,255,000 households ... Show more content on
Helpwriting.net ...
The sole purpose of the award show is to celebrate African Americans in many different fields
(Music, Sports, Movies, etc.). "This program draws by far the highest ratings and the best reviews of
the network's offerings (Watson). Over the years the BET Awards has continued to be the best
program aired on the network in terms of viewership. The award show appeals to a young Hip Hop
crowd which is the target audience of the network. The award show features a number of different
awards in a variety of musical categories. It also corporates performances by the most popular
rappers and singers. In addition, the show honors those who have impacted society with their
philanthropic work and pays tribute to those who passed throughout the year. Over the years this
program has grown tremendously and has become a big success on the network. This award show
also allows the viewers to have an input on who they think should win awards. For example, the
viewer's choice award which gives viewers the opportunity to vote for the music video that they like
the most. Since the network has launched it has been very successful in the African American
market and is constantly growing every

Viacom International V. Grokster Case
Following the matter further, in June 2010, Viacom International, added to its claim with YouTube,
is involved analogous claims of trademark infringement by sales of counterfeit. Stanton omitted
claims of trademark infringement, dilution claims against the other advertisers and other listed
practices. He then ruled, yet again, in favor of YouTube in the 2nd United States Circuit Court of
Appeals in New York revived Viacom's case that adjourned in April. This ruling, igniting still more
venom with more statements, according to Reuter's, Viacom's plans to appeal, saying in the
following "This ruling ignores the opinions of the higher courts and completely disregards the rights
of creative artists." Google's general counsel, Kent Walker, was delighted ... Show more content on
Helpwriting.net ...
I am witnessing people fighting for what they believe is right and paying the cost to pursue the
matter to the end. So, when lawsuit resumed, on April 18, 2013, Viacom, presented another angle to
the table to dispute their case using, The Grokster Case, Metro–Goldwyn–Mayer Studios Inc. v.
Grokster, Ltd., they presented a case that involved peer–to–peer file–sharing networks and violating
the safe harbor provisions of copyright thief violating the (DMCA) "Digital Age of the Millennium
Act." This charges were brought red flags to the United States District Court for the Southern
District of New York against YouTube, Inc. and filed by Viacom Int'l Inc., on a remand from the
Second Circuit Court of Appeals. However, in light of the tedious claims of Viacom, the courts, did
give the notices to YouTube to remove the material that violate the DMCA, all monetary relief and

Taking a Look at Viacom
Viacom President & CEO – Philippe Dauman The President and CEO for Viacom is Philippe
Dauman. He has been the head of the company since September 5, 2006 has been on the Board of
Directors since January 1, 2006. From May 2000 until September 2006, Dauman co–founded and
was Co–Chairman and CEO of DND Capital Partners, LLC. Prior to him becoming Viacom's
President & CEO, he has had several roles at Viacom such as being Deputy Chairman and Executive
Vice President of Viacom Inc. When he started as CEO, "the company he inherited was plagued by
bloated costs, and about to enter a global recession" (Norton). He was able to cut costs by cutting
theatrical releases and focusing more on creating sequels to successful movies. He also started to
meet with the division leaders at Viacom once a week and junior staff members once a month to
advise them and try solve any problems that their teams had.
http://www.viacom.com/about/pages/seniormanagement.aspx#
http://online.barrons.com/news/articles/SB50001424053111903698104579473463760113566 COO
– Thomas E. Dooley Thomas E. Dooley currently serves as Viacom's Chief Operating Officer. He
has been the COO of the company since May 2010. Prior to becoming COO, he was the CFO for
Viacom since January 1, 2007 and joined the Board of Directors on January 1, 2006. Dooley, like
Dauman, was also the co founder and Co–Chairman and CEO of DND Capital Partners, LLC.
Dooley first joined viacom in 1980, since then he held various positions

Criteria For Assessment Of Social Media Essay
Identify at least four criteria for assessment of social media. Did the overall attendance increase due
to sm. Did the perception of the college change at all due to sm. Did more learn about the
cosmetology, culinary, and medical programs due to sm. Did more tell others about the college due
to sm. Identify four tools you might use to assess the success of your Social Media Plan. Facebook
Analytics. Analytic tool that tracks data of members on Facebook. Lasica (2010) LinkedIn
Analytics. Analytic tool that tracks data of members on LinkedIn. Vara (2010) Twitter Analytics.
Analytic tool that tracks data members on Twitter. Lasica (2010) YouTube Analytics. Analytic tool
that tracks data of members on YouTube. Lasica (2010) Some of these tools are free some are very
inexpensive. They track data for different amount of times. For example, Facebook goes back about
a week and LinkedIn about 6 months. If your company is using YouTube as a channel, you can use
the analytics tools that come with YouTube. Their analysis tools really work and find worthwile data
for your company. They even have an Excel file that can be downloaded and used for free. It only
goes back 28 days however. Mondal (2011) You do have to put some work into these to get the data.
They all seem to have their own analysis tools and many are free so that is great. That is where I am
starting. In the future, I will add more tools as needed. There are others I selected that are more
costly and

Viacom
EXECUTIVE SUMMARY: Viacom is a media conglomerate with operations in cable networks,
radio, outdoor, entertainment and video. It is the parent company behind some of the most
recognized brands in television, film and publishing, including the CBS Television Network, United
Paramount Network (UPN), MTV Networks, Black Entertainment Television, Paramount Home
Entertainment and Simon and Schuster Publishing group. Viacom originated as CBS Films, the
television syndication division of CBS. In 1971, the division was renamed VIACOM (Video &
Audio Communications), and in 1973 it was spun off, amid new FCC rules forbidding television
networks from owning syndication companies (the rules were later repented). The main problem of
the case ... Show more content on Helpwriting.net ...
As of this writing, CBS's production unit and King World (which has since absorbed Eyemark) are
operating under their own names, as parts of CBS, and no attempt has been made thus far to move
them around in Viacom's corporate structure; however, TNN and CMT were merged into MTV
Networks almost immediately.
Current Company Vision "Viacom's goal is to be the world's leading, branded entertainment
company across television, motion pictures and digital media platforms. We focus on our
consumers, enhancing our existing brands, developing new brands and executing on our
multiplatform strategy to reach this objective and sustain growth. By capitalizing on our creative
strengths and deepening our relationships with audiences, advertisers, distribution affiliates, talent
and licensees, Viacom is positioned to achieve continued or greater global success."
OBJECTIVES: General Objective:
 To be the world's leading, branded Entertainment Company across television, motion pictures and
digital media platforms. Supporting Objectives:
1. To find a qualified successor to maintain and improve its position in the industry; and
2. To maintain a work environment that upholds the highest standards of business behavior in
Viacom.
3. To sustain the growth and improvement of the company.
STATEMENT OF THE PROBLEM:
The main problem of the case is the lack of a succession

Essay on Stock Market and Paramount
Case Study Questions –Paramount Communications Inc. 1993–
Why a paramount is a takeover target?
Several Strategic Reasons
– Cost reduction: through combinations of similar business and economy of scales
– Sales increase: a) cross–promotions of each company's brand and utilization of each company's
channels, and b) cooperation in international businesses.
2. Which of the two firms (Viacom or QVC) would make a better fit with Paramount?
–Viacom: Overlap in the business creates synergies regarding cost and revenue. However,
cannibalisation may happen in the near future.
–QVC: Small rooms for synergies (cost reductions may be limited to non–business section.).
Volatility may high regarding the realisation of ... Show more content on Helpwriting.net ...
5. What is Paramount worth to Viacom?
– Theme park (cross–selling)
– Film Library/Film Distribution Business
6. What is Paramount worth to QVC?
– New business opportunities in Entertainment
– Film Library/Film Distribution Business
7. Compare your valuation with Smith Barney's. What assumptions do you have to make to get the
terminal value EBITDA multiples used by Smith Barney. Is there any benefit of their method
relative to FCF method?
Smith Barney is using EBITDA of 14 to 16X. Since EBITDA multiple tends to revert to a certain
level over the year, we need to assume that the market will keep pricing the company at the same
level of 1993.
The merits of EBITDA multiples:
–They don't need to assume the perpetual growth rate which is hard to calibrate but has substantial
impact on pricing.

–They can ignore the capital structure change
–Easier to understand (it is "market consensus")
8. What doe 30% premium suggest? Is it reasonable?
30% of premium over the market price may be reasonable given;
a) control premium
b) the nature of takeover (it can be considered as "Insider Trading", and to avoid litigation by
shareholders, an acquirer may need to pay premium)
c) consideration of synergies through a takeover.
9. How should Redstone proceed? What price should he offer? Should the offer be a cash offer, a
stock offer, or

Case Study: Black Entertainment Television
In 1979, Johnson and his wife Sheila established Black Entertainment Television, the main link
system focusing on the African–American market. It was dispatched in January 1980, at first
television for two hours a week. In 1991, BET turned into the primary African American–claimed
organization to be recorded on the New York Stock Exchange. The system has kept on developing
since that time, achieving a huge number of homes and extending to incorporate other customary
and computerized channels. In 2000, Viacom reported arrangements to buy BET. The deal was
concluded the next year and Johnson's larger part stake earned him more than $1 billion, making
him the wealthiest African American in the United States around then and additionally ... Show
more content on Helpwriting.net ...
Johnson marked an agreement with Viacom to remain the CEO and executive of BET until 2005.
The purpose for the merger, as per Johnson in Black Enterprise was that BET expected to "deliver
approaches to contend forcefully against substantial combinations–utilizing the greater part of their
benefits. Furthermore, we reasoned this was an open door for us to adjust our image to their image
and have entry to the assets they would convey to shoulder." Many individuals felt that by
permitting BET to be purchased by a vast company, a predominantly "white" run operation, that
Johnson was abandoning his endeavors to deliver quality African–American programming in lieu of
monetary profit. Yet Johnson demonstrated numerous pundits wrong by not just remaining focused
CEO of the organization, additionally utilizing Viacom's assets to support viewership about 23
percent the year after BET had been sold. After a year, he experienced harsh criticism again to be
under the Viacom thumb when Tavis Smiley, a famous anchor person on BET, was terminated
subsequent to giving a meeting to the American Broadcast Company (ABC) before offering it to
BET or to CBS, which is claimed by

Paramount 1994
PARAMOUNT 1994 CASES IN CORPORATE FINANCE July 12, 2013 Board of Directors
Paramount Re: Acquisition Dear Board of Directors: In order to make our recommendation to the
Board, we must address the following questions: Acquiring Paramount Communications, Inc (PCI)
was important for Redstone as it would enable Viacom to obtain a stronger position in the
communications industry. His initial offer was designed to show that Viacom was a better strategic
partner for PCI than QVC. The deal was more in favor of Viacom than Paramount as Viacom's
initial offer was a combined offer of cash and securities. Under the terms of the initial offer,
Paramount shareholders would receive voting and nonvoting ... Show more content on
Helpwriting.net ...
The initial offer by QVC consisted of $30 in cash plus .893 QVC shares (.893 QVC shares =
$50.01) which totaled $80.01 for Paramount on September 20, 1993. The final offer consisted of and
was worth the following with respect to the share price value of Paramount: | | Value | Ratio |Amount
| Share | |Cash |104 |0.501 |1 |52.1 | |Preferred |31.53 |0.499 |0.239 |3.76 | |Warrant |15.97 |0.499 |0.32
|2.55 | |10–Year | | | | | |Common |45.875 |0.499 |1.236 |28.3 | | | $86.71 | | | | |Total | | | | | | | | | | | The
final bid for Paramount by Viacom consisted of and was worth the following with respect to the
share price value of Paramount: | | Value | Ratio |Amount |Per Share| |Cash |107

Disney 's Return On Equity Essay
Over the years Disney, "continues to evolve with each generation," able to quickly and swiftly adapt
to meet the needs of their customers. Disney believes that their, "willingness to challenge the status
quo and embrace change is one of our greatest strengths, especially in a media market rapidly
transforming with each new technology or consumer trend," (Disney 2015 Annual Report). An
example of this is the recent craze for superhero movies. Once this high–tech trend of movies hit the
market, Disney quickly began to produce the Marvel superhero movies to meet the demand.
Disney's product innovation capabilities allow them to constantly be in the lead of each trend that
changes within the market. Ratio Analysis First, we will analyze the profitability ratios. Disney's
return on equity was 21.39% while Viacom's was 36.8%. This ratio serves as a warning sign on
investing in Disney's stock as Viacom is doing a better job at investing their shareholder's money.
Next, Disney's return on assets was 16.5% and Viacom's was 8.91%. This favorable ratio to Disney
is due to their valuable customer experience, which creates a higher net income. Disney had a
financial leverage of 4.89% while Viacom's was 27.89%. Once again, this favorable ratio to Disney
can be explained by their large amount and effective utilization of assets, allowing them to rely less
on financing through debt. We believe Disney's ability to create an experience is conducive to return
visits and repeated

Failure Of Blockbuster Essay
Introduction: The rise and the advancements of the internet through faster broadband speed levels
and greater reach and affordability has resulted in the successes of many businesses like those of
online streaming services. Streaming services such as Netflix, Stan, Foxtel, Quickflix, BigPond
Movies and many others have seized on the ability to distribute movies online for a lower price than
many independent stores, or even large–scale ones, forcing many to close and others to face
extinction. One of the large–scale franchise stores which is of great interest to mention and talk
about throughout this report is Blockbuster. (Davis & Higgins, 2013) states that 'Giant Movie
Gallery and Blockbuster, driven by physical rental stores, began struggling to compete with
streaming and mailing platforms. Both were driven into bankruptcy because they failed to ... Show
more content on Helpwriting.net ...
His skills in computing was a key to the successes of Blockbuster in the early days through his
ability to program "Blockbuster's computer to track inventory and consumer preferences" (Davis &
Higgins, 2013). Along with Cook's skills, Blockbuster's early success was from its ability to meet
the needs and wants of consumers in regard to the vast amount of film choices available. It's
customisation of stores available to different neighborhoods was an additional success as it targeted
the right demographic age group and genre interests. "The key to Blockbuster's early success was
the convenience and the ease of renting film entertainment for consumer use... geared to the
neighborhood demographics of its local outlets" (Gershon,

Many people argue that being a “youtuber” is a real job....
Many people argue that being a "youtuber" is a real job. Some people say people
on youtube are just lazy and have no skills but the famous youtube channels earning
six–figure incomes think they are just jealous.
Being a youtuber is a real job. They put in enough time, work, and effort as any other
job. They have to record, edit, animate, and clear any copyright laws before posting a
video. There are videos that can be an easy thirty seconds and there are videos that are
over an hour. The video may only be one hour long however, the youtuber could've
recorded or edited for days.
Another reason to consider a youtuber as a real job is that there are many different
types of youtube channels, just as there are different jobs ... Show more content on Helpwriting.net
...
The top Youtube creator makes six point seven million dollars a year just playing
games all day. The top network also make the exact same amount. One person,
completely by themselves, can make as much money as a famous gaming studio.
Rihanna's vevo channel makes her an extra eight million dollars. Lastly, Ellen Degeneres
has the number one Youtube channel of all and makes an amazing eight point six million
dollars!
Youtube isn't just a website that gives entertainment, but can also find talent or
co–workers. Many actors, dancers, comedians, and music producers are found on

Youtube. "Youtuber Emmanuel Hudson, a fine dreaded up young gentleman, was
discovered by Nick Cannon and asked to join MTV2's Wild N' Out crew" (Kimberley
Gredeon). Some youtubers get more hits than other celebrities and shows. Jenna Marbles
drew thirty million views per episode between 2011 and 2012, according to the
International Business Times. "The top rated CBS program, Two and a Half Men pulled in less than
that" (Gredeon).
"But in reality, becoming one of the top creators on Youtube takes consistency, a
nonstop work Schedule and a growing audience that have chosen to spend their valuable
time watching your videos instead of the millions of others found on Youtube. But the rise to
million dollar salaries has taken all of these creators years to generate through their
video–making hard work" (Carly Lanning). Most Youtubers that want a rise

National Amusements, Inc.: A Case Study
Part B:
CBS and Viacom are two of the United States largest media conglomerates collectively owning
hundreds of television networks. Examples of which include MTV, BET, Nickelodeon, CBS and
affiliated programing, radio broadcasting services (CBS broadcasting), and motion pictures
company Paramount Pictures Corporation. National Amusements, Inc. is the parent company of
both Viacom and CBS Corporation and either indirectly (through subsidiaries) or directly owns
about 80% of the voting stock of Viacom and CBS Corporation.
Prior to 2006, Viacom and CBS Corporation were one company, Viacom Inc. In the first quarter of
2006, the board approved a split to separate the entities into present day Viacom and CBS
corporation retaining Sumner Redstone, the founder of Viacom, as the chairman and controlling
shareholder of the two companies. The intent was to (a) resolve a dispute on who would succeed
Redstone as CEO and to (b) improve stagnant stock prices facing large diversified media
conglomerates at the time. ... Show more content on Helpwriting.net ...
In 2016, the companies explored the option of a merger due in part to the aging chairman Sumner
Redstone with his daughter Shari, who together have controlling interest in the two companies
through National Amusements Inc. At the time, however, the merger failed to make any progress as
the board members and CBS chairman Les Moonves had concerns about the impact the merger
would have on the well–being of the CBS shareholders. Late December of 2016, however, Shari
Redstone pushed for re–negotiations due, in part, to the public announcement that Walt Disney Co.
was planning on acquiring most of the assets of Twenty–First Century Fox,

CBS Corporation Executive Summary
Ownership Map of CBS Corporation
CBS Corporation is one of the largest mass media corporations in United States. The business of this
corporation covers from commercial broadcasting, publishing to television production. Most of CBS
holdings are located within United States, but CBS also have overseas holdings for international
media business. Today's CBS Corporation actually has experienced a series of acquisitions as well
as split off and it has a complicated history. The predecessor of CBS Corporation is Westinghouse
Electric Corporation, a manufacturing company founded in Jan 8, 1996 by the inventor George
Westinghouse. The main business of Westinghouse Electric Corporation is electricity. However, in
1995, the company purchased CBS, a radio ... Show more content on Helpwriting.net ...
CBS Corporation has adopted such strategies in the television programs. For example, many movies
which are broadcasted on CBS channels are produced by Paramount, a movie production company
owned by Viacom. In this example, CBS TV channels is the way to distribute media content while
Paramount is the way to produce such content. The vertical integration is a useful method of
advertising the company and impacting social relations. The culture of the company is distributed to
people who value the company, such as subscribers of CBS channels. Horizontal integration is the
integration across the media landscape. This integration is obvious in such a giant media
conglomerate. CBS Corporation covers the field of radio, publishing, television and online
properties. In this way, some important materials can be widely broadcast and learned by many
customers.
One thing I found interesting is that CBS once produced many classic movies, such as Roman
Holidays. This movie is actually produced by CBS Film Inc, which is the former Viacom. Later, as
we know, Viacom owns some excellent movie production companies such as Paramount. The
movie–producing positioning of Viacom decided its company strategy to move forward in movie
industry. And this advantage in movie production assists the CBS Corporation to develop in the
movie industry before the split in 2005. It is so interesting

Analysis Of The Movie ' Dreamworks II Holding Co '
DreamWorks II Holding Co., LLC is a film production company, which develops and produces
films, along with television programming and video games. The company was founded on October
12, 1994 by Steven Spielberg, David Geffen, and Jeffrey Katzenberg. They officially founded the
company with the financial backing of $33 million from each of the three cofounders, and $500
million from Microsoft co–founder Paul Allen, putting the value of the company at the time around
$2.7 billion. The goal of the trio was to initiate and organize an artist–friendly studio, in order to
produce, develop, and distribute exceptional film entertainment that would entertain audiences all
around the world. DreamWorks is a dominant producer of live–action films, network syndicated
cable television programming, and consumer products, etc. The company used to have an animation
arm, however, that was spun off in 2004, creating the publicly traded company, known as
DreamWorks Animation SKG (NASDAQ:DWA). The three founders of DreamWorks were already
titans in their respective industries. Spielberg was already one of the most influential and successful
filmmakers in the motion picture industry. Before starting DreamWorks, Jeff Katzenberg became a
household name in the entertainment business as Chairman of The Walt Disney Studios from 1984
to 1994. At Disney, Katzenberg was responsible for the distribution, marketing, and production, of
all Disney filmed entertainment. Before Geffen co–founded

Personal Narrative: The Locker Room
Standing on the precipice of temporary fame and glory, Stephen paced locker room. He was about to
engage in the first annual Extreme Parkour Lead Dodgeball Event, or, as it is more commonly
referred to, X–PLODE. Joining him in the locker room, his friends and fellow team members Jim
and Tyler talked excitedly as they finished their stretches. The two chatted back and forth about the
girls and free money that this event would cause to pour in.
Stephen continued to pace, his mind in an entirely different dimension. As the team leader, the
weight of strategic execution weighed heavily upon his shoulders. Their timing demanded seamless
delivery, or the chances of a full–body cast were menacingly high. The last seven months had
composed of every ... Show more content on Helpwriting.net ...
This goal could be gaining subscribers, becoming famous, earning a living, or just having fun.
Stephen wants to reach out to as many fans as possible, so his goal will be gaining subscribers.
Subscribers are people who have subscribed to a channel, so they receive notifications when a new
video is uploaded to the channel. The number of subscribers a channel possesses is a good indicator
of its quality and popularity, all though it is by no means the end–all for whether a channel is good
or not. Choosing a goal is the first step because it directs almost every decision the creator makes for
the channel. ("How To Be Successful on YouTube – Advice &

Reality Shows And Its Effects On The World 's View Of Society
Today 's population is highly dependant on the world 's view of themselves. More and more young
people are more concerned with how many likes they get on Facebook, or instagram then they are
with trying to spend quality time with their families. How did America end up so disconnected with
one another? why is it that there are television sets in elevators, bathroom and malls? Our world is
controlled by television, social media and the made up notion of what reality is.
Reality Television shows are defined as a program purposely and continuously filmed and is
intended for pure entertainment and not education. Reality shows can be found on almost every
single television network, from PBS to The O Network. Many Americans are addicted and obsessed
with these staged situations that they believe are part of some normal way of living. Television and
reality shows have somehow become part of our everyday lives and made characters household
names throughout the entire world. Networks that endorse these shows spend countless hours and
money to try and depict a normal day and grab the watchers attention so the viewer not only relates
to that person and our group of people, but also the viewer wants to know more about the individual
and in some weird way live through these experiences by watching these shows . Usually there is a
even numbers of men and women on each show, a few minorities and at least one homesexual/
lesbian, they networks are looking for individuals that the public

Garcia Vs Google
YouTube is the best source for examples of free speech. Ever since the day the website open,
YouTube has become the source to publish videos. People make videos on any topic. Most of the
time, YouTube is full of parodies made by independent content creators. Many of these videos create
a follow on the person who made them. There are times in which people publish a video that creates
a controversy. When Innocence of Muslims was posted on YouTube, it causes a problem in which
people believe the video provoked violence. This video creates many problems for example riots in
Muslim countries, and supposedly Benghazi. Besides having an offensive message, it made the
people involved with this project to fear for their lives. Innocence of Muslims is ... Show more
She stated that she had to control the video and that the director and producer had all of it. Garcia
felt like it violated her rights as she was also involved creating the video, and has a voice to express
her opinion on the final product. According to an article by Benjamin Boroughf, he states that "the
resulting high cost of human review means 'the copyright owner may no longer be the least–cost–
avoider for detecting' online infringement". This article mostly focuses on copyright claims, but it
also analysis the user's rights. The person who uploads a video on YouTube has less power on it, due
to copyright infringement. Other people who were involved with the video can also remove it from
YouTube, just because they had some kind of an involvement with it. The supreme court case of
Viacom International Inc. v. YouTube, Inc. made the verdict that Google has the right to keep or
delete the video. No matter if the video is stolen, it belongs to the website. The Digital Millennium
Copyright Act protects YouTube from other media outlet from taking away its ability to get rid of a
video. In order to have a video removed, there have to be four factors that give the offensive to have
the right to take away a motion picture from someone else. According to Peter Dang," the court must
take a case–by–case approach generally guided by a four–factor balancing test to determine if a

Paramount Case Analysis Essay
1. WHY IS PARAMOUNT A TAKEOVER TARGET?
Paramount is a potential merger target to Viacom and QVC for a few key reasons outlined below:
Paramount & Viacom:
(1) Synergy creation: The businesses of both companies are famous and highly complementary to
each other.
(2) Cost reduction: Paramount & Viacom both have economies of scale and are doing business in a
similar industry.
(3) Addition of enhanced and complementary distribution capabilities, which will significantly
increase revenue.
(4) Better positioning: Will allow Viacom to gain a stronger competitive advantage against its peers.
The film industry is highly centralized and a takeover can help Viacom–Paramount reduce their
overall competition, thus making them more profitable as ... Show more content on Helpwriting.net
...
Overall, Viacom seems like a much more viable target, for the main reason of having much greater
similarities with Paramount as compared to QVC.
3. VALUE PARAMOUNT AS A STAND‐ALONE COMPANY USING BOTH THE APV AND
WACC METHOD.
After making assumptions about various valuation metrics and figures, we were able to value
paramount as a stand–alone company using both the APV and WACC methods.
Our base case valuation (APV) was $46.11 per share
Our base case valuation (WACC) was $40.92 per share
Our assumptions and calculations leading up to these valuations are outlined in our exhibits 1
through 5.
We have specified the sources of our assumptions in exhibit 1, with a detailed segment on
assumptions that might require further reasoning.
4. AFTER VALUING PARAMOUNT, COMPARE YOUR VALUATION TO THE MARKET
PRICE. ARE THEY SIMILAR? IF NOT, HOW CAN YOU RECONCILE THEM?

Upon arriving at $46.11 (APV) and $40.92 (WACC) valuations for Paramount, we noticed that these
valuations were at a discount to the market price of $55.50.
Our reconciliation for this undervaluation is that the market is already pricing in a takeover. Some
evidence of this can be demonstrated by the 1.0 beta of paramount. If we look at the 1992 Q1 to
August 30 1993 returns of S&P500 and PCI, PCI is +30.6% and S&P500 is +14.6%, which implies
an approximate

History Of The CBS Corporation
CBS is a mass media company that has many branches and(or) categories. Some of the branches
that are the most know are CBS TV Network, CBS Sports and CBS Sports Network. Some of the
less known branches are Showtime Networks, The CW (A joint venture between CBS Corp. &
Warner Bros. Entertainment), and Pop (A joint venture between CBS Corp. and Lionsgate). They
are one of the most watch networks in the world because of the wide rage of media broadcasting that
is provided by the corporation The CBS Corporation offers services that span in every field of media
and entertainment that is in the world today. They cover cable, publishing, radio, local TV, film, and
interactive and socially responsible media (CBS).
CBS Corporation started off when ... Show more content on Helpwriting.net ...
He was in charge of the first–run syndication and cable programming at 20th Century Fox
Television and also he was vice president of movies and mini–series at the company. He held
multiple other positions which included vice president of Development at Saul Ilson Productions,
and development executive for Catalina Productions.
Moonves joined Lorimar TV in 1985 as the executive in charge of movies and mini–series. Later on
in 1988 he became head of creative affairs for Lorimar TV and later from 1990 to 1993 took the role
as president. In July of 1993, he became president/CEO of Warner Bros. Television after Warner
Bros. and Lorimar Television combined. Not long after becoming CEO of Warner Bros. he joined
the CBS team.
Moonves joined CBS in July of 1995 as president of the entertainment department. From April of
1998 until 2003 he took role as president and the chief executive officer. In 2003 he was promoted
to chairman and CEO. He oversees all operations of the company, including the CBS Television
Network, The CW, CBS Television Stations, CBS Television Studios and many other of CBS's
departments. During this time in 2003, CBS became America's most watched television network,
going from last to first in the media industry. That accomplishment was one of the biggest made for
the

Viacom Case Analysis
Viacom is currently one of the most prominent conglomerates of American media. From films and
television shows to music awards and record labels, it is unlikely that one would not run across one
of Viacom's many acquisitions. Beginning in 2005, Viacom has continually expanded throughout the
United States and even abroad. Viacom makes use of a variety of different media techniques and
strategies to maximize their profits and grow their company. In order to completely understand the
business model of Viacom, it is crucial to analyze its role as a conglomerate as well as its use of
integration, synergy and the franchise model. Croteau and Hoynes define conglomeration as media
companies becoming "part of much larger corporations, which own a collection of other companies
that may operate in highly diverse business areas" (40). As a conglomerate, Viacom has taken
ownership of a variety of different brands and companies. While the holdings are diverse, they are
synonymous due to the fact that they all serve the purpose of providing some type of entertainment
to a specified audience. For example, Viacom provides entertainment through the MTV channels as
well as the Nickelodeon channels. Although these two channels may offer vastly differing content,
both allow Viacom to pursue the goal of gaining a large stable audience and increasing in popularity.
Similarly, Viacom furthers its role in the media industry with its film production holdings.
Paramount Pictures and its sister

Viacom Essay
Viacom formed when FCC rules had forced CBS to spin off some of its cable TV and program
operations, this happened in 1971. Viacom then buys WAST–TV in 1979, in 1985 Blockbuster
Video is founded, in 1981 the NAI buys majority interest ( Sumner Redstone owns this), in 1994
Viacom announces multi–transponder, multi–satellite agreement with PanAmSat. Also in 1994
Viacom and Paramount announces 8.4 billion dollar merger, Viacom then sells its 33% share of
Lifetime. In 1995 Viacom spins off its cable systems for Tele–communications, in 1999 Viacom
bought CBS for 50 billion dollars. There are other acquisitions and selling's through which Viacom
became so large, but I did not include every little thing. ... Show more content on Helpwriting.net ...
MTV: Music Television, the world's most widely distributed television network, reaches nearly four
hundred–five million subscribers in one hundred sixty–four countries and territories. Nickelodeon
serves one hundred seventy–eight million subscribers worldwide localized channels, and individual
programs. VH1 reaches more than one hundred thirteen million subscribers around the world, and
Comedy Central reaches more than eighty–six million subscribers in all fifty states and U.S.
territories. Other services include CMT: Country Music Television, Nick at Nite, TV Land, and The
Digital Suite from MTV Networks.
BET is the Black Entertainment Television, the largest national cable network serving African–
Americans, reaching more than eighty–nine million U.S. subscribers; BET on Jazz: The Jazz
Channel, the country's only 24–hour network devoted to jazz music; BET Gospel and BET Hip Hop,
newly launched digital networks; BET Books; BET Pictures, which produces made–for–TV movies
and documentaries; and BET.com, the leading online destination for African–Americans.
The Viacom Television Stations Group consists of thirty–nine television stations, reaching fifteen of
the top twenty television markets in the United States. The division includes twenty owned–and–
operated CBS stations, eighteen UPN stations and one independent station. The CBS Television
Stations Division has eight major markets, including Boston, Dallas,

Essay about Ethics and Gatekeeping in The Media
Gatekeeping is "controlling access to goods, services, or information, usually applied by individuals
or groups in hierarchical organizations. " (CSA). As it applies to media, gatekeeping refers to the
method in which information is filtered for distribution, this can be done through the internet, print
or broadcasting. Due to the power that gatekeepers wield in controlling what we as the public read,
hear or see, there are many ethical concerns to be considered and liberties to be safeguarded. Rupert
Murdoch is a prime example of a gatekeeper. He is the Founder, Chairman and Chief Executive
Officer of News Corporation. In 2010, News Corporation was the third–largest media conglomerate
in terms of revenue, earning $24.73 billion dollars ... Show more content on Helpwriting.net ...
One in which a new CEO has been hired to take over News Corp. Meet Philippe Dauman. Dauman
has been CEO and President of Viacom since 2006. He also served as Director of CBS from 2005–
2006. Prior to Viacom, from 2000–2006 Dauman was CEO and Co–chairman of DND Capital
Partners, L.L.C., "a private equity firm specializing in media and telecommunications investments"
(Bloomberg). Needless to say, Dauman has more than enough experience to helm News Corp. Of all
the numerous positions that Dauman has held during his illustrious career, his time as CEO at
Viacom is likely the most influential and the position where he served as a gatekeeper. We will
analyze and examine the choices that were made under his leadership at Viacom as a method for
determining how he will manage News Corp. Viacom has numerous media holdings such as MTV,
BET, CMT, Nickelodeon, Spike TV, VHI, Comedy Central, TV Land and Paramount Films. In his
time as CEO of Viacom, Dauman has remained mostly behind the scenes. Unlike Murdoch who is
often in the public eye, Dauman believes that being invisible gives him a competitive edge and
causes his competitors to underestimate and overlook him (Bourgeault). He has brought unity to the
company, by implementing a strategy of investing inwards and has seen his fair share of scandals.
Viacom has been at the receiving end of racist allegations which have not stopped since Dauman
took over the reigns. In August of 2007,

Vertical Integration Case Study
Fiona Li
FDM 3320
Business of Media Midterm Exam
1. There are five advantages to markets that Croteau and Hoynes discuss. Identify and FULLY
explain three of these advantages.
Markets Promote Efficiency: the market model is based on supply and demand. When demand and
supply are constant; in order to increase profits, companies as producers have to provide more goods
and services at the lowest cost. This promotes producer's efficiency as well as keep low price for
consumers.
Markets Promote Responsiveness: Since market is relied on supply and demand, producers are
responsive to what their consumers want. When consumers' demand of a certain product increases;
producers will increase the price to seeking higher profit; at same time, they will ... Show more
A single media project can be developed with various different media company to gain maximized
profits on this project. When a massive media company owns many different outlets, its subsidiaries
can help to promote their projects for each other. For example, an idea of a comic book story also
can develop into film, online games, novels and TV shows of the company has synergy relationship
with others. Synergy also can help cross– promotion. The company can use one of its subsidiaries to
promote another of its subsidiaries. A massive media company, for example, its film production
subsidiary produces a movie that is about to come out; others media companies who also hold by the
parent company will help to promote the upcoming movie. These could be advertisements on
Internet, television even the other movies.
5. In Ch. 6 of our textbook there are eight ways listed that the news media are trying to attract
viewers and turn a profit. Discuss three of these ways in detail, giving some examples of this taking
place that you have seen.
Drama: the news media tend to attract readers and viewers by publishing scandal stories. Normal
news are prosaic which are hard to attract audience but dramatic news are opposite. It is also easy
for journalists to get sources of scandals from different ways than normal news sources. Audiences'
curiosities support

The Decline of Blockbuster Entertainment
The Decline of Blockbuster Entertainment
How could a company that was built into a multibillion dollar empire fail less than two decades
later? Blockbuster Entertainment started with one store in Dallas in 1985 and rose up to become the
dominant force in the movie rental industry. They were acquired by Viacom, at the pinnacle of their
success, for $8.4 billion in 1994 and were in bankruptcy by 2010. A series of blunders by upper
management, highlighted by a lack of strategic vision, led to Blockbuster's rapid decline and
ultimate failure.
In 2000 Blockbuster had the opportunity to purchase rival, Netflix but failed to envision Netflix's
potential. The founder of Netflix, Reed Hastings, met with then CEO of Blockbuster, John Antioco,
to ... Show more content on Helpwriting.net ...
In turn Blockbuster was left buried in debt, with an antiquated infrastructure and no means to
improve it.
In 2005 Blockbuster eliminated late fees due to it being their number one customer complaint. In an
ironic twist, Reed Hastings had founded Netflix after incurring a $40 late fee for returning the movie
Apollo 13 late to his local Blockbuster. Ending late fees would cost Blockbuster nearly $400 million
in yearly profits. This now placed them in a position where they no longer had the cash flow to pay
down their debt obligations, and with the reduction in profits they were also unable to reinvest in
their company. With the end to late fees customers began to keep their rentals longer. This resulted
in a new number one customer complaint of titles always being out of stock. Red Box, founded in
2003, would be the finishing knockout punch to Blockbuster. Already reeling from customer losses
to Netflix, Blockbuster management failed, once again, to realize the potential of a new delivery
system, the kiosk. Blockbuster had investigated kiosk delivery systems even before Red Box was
introduced. They chose to instead believe that human interaction would keep their customer base
intact. Red box's initial price of $1 a day rentals was a big consumer draw in comparison to
Blockbusters $5 fee. Blockbuster tried to roll out trials of a new price

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