Marketing Strategies Of The Marketing Strategy Essay

Marketing Strategies Of The Marketing Strategy Essay
The Marketing Strategies that were exercised by eBay which contributed to its success.
1. Definition of the Marketing Strategy
Grewal and Levy (2010: p.32) states that "a marketing strategy identifies a firm's target market(s), a
related marketing mix – their four P's and the bases upon which the firm plans to build a sustainable
competitive advantage".
Kotler and Keller (2012: p.274) further argues that 'the marketing strategy is built on segmentation,
targeting, and positioning (STP) and a company determines diverse needs and groups in the
marketplace, targets those it can fulfill greatly and then positions its offerings so the target market
recognizes the company's distinctive offerings and images'. Over the years, eBay's product portfolio
has increased in size as a result of its global and localized approach to online auction and shopping.
2. Target Market and Market Segments
"The target marketing process is an approach to marketing based on identifying and developing an
offering for those segments of the total market that the organization can best serve" (Elliott et al,
2012, p.182.) eBbay chose to pursue a mass (undifferentiated) marketing strategy with priority being
given to both the individual sellers and retail merchants.
Segmentation
Sellers can choose to pursue consumer markets, business–to–business (B2B) markets, or both. As a
result, one recognizable way to begin the segmentation process is to segment markets into these two
types of groups. eBay's
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Marketing Strategies For A Marketing Strategy
Part A: Marketing strategies briefing
Marketing Plan
S.No
Marketing objectives
Performance targets
1
Highly secure and safe environment
To get approximately at least 500 members on opening day
2
Generous and supportive services
To sign up at least 200 members for a one–year discounted membership
3
To provide equality of chance for everyone without any discrimination
To approach at least one school every week in surrounding/neighbouring areas
4
High quality training
To approach at least one small or big enterprise every week in surrounding/neighbouring areas
5
Monthly meetings for all members
To approach at least one professional every week in surrounding/neighbouring areas
6
Weekly meetings with selected professionals
To approach at least one patient in hospital every week
7
Weekly newsletters for everyone
To approach at least one old age person in nursing home every week
8
To approach at least one housewife every week
Marketing Strategies according to the order of priority
S.No
Marketing Strategies
1
Direct mail campaign

2
Email Advertising
3
Radio campaign
4
Social media
Marketing Mix
Product
Hari Baru Fitness Club (HBFC) will provide fitness services for fearful families who have serious
concerns about their health. It will serve especially those mothers who are always stressful due to
heavy burden of family tasks and responsibilities. It will grant them wonderful environment to
obtain peace of mind. This will be also a place of get together, relaxing and

Assignment 5: Marketing Strategies
MKT 500
September 8, 2013
1. Write an executive summary of your marketing plan.
This business plan is for Reek's Bistro, a new medium–sized restaurant located in the Triangle area
of North Carolina. The Triangle is made up of three primary cities of the Research Triangle
metropolitan region, Raleigh, Durham, and Chapel Hill. Reek's Bistro will focus on Mediterranean
cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste
good and are good for you. The restaurant will procure locally grown produce, while offering
additional services and products, such as catering and Reek's Bistro brand items sold in grocery
stores.
Reek's Bistro offers Triangle ... Show more content on Helpwriting.net ...
Quality of products sold at Reek's Bistro will be a top priority and always expected to meet the
"good and good for you" message that will be the cornerstone of the company.
2. Provide the company's mission statement and company introduction.
The mission statement for Reek's Bistro will be, "Eat good at Reek's". Behind that mission statement
will be a quality staff that takes the appetites and hunger of customers seriously. Staff will genuinely
appreciate customer satisfaction. Reek's Bistro will begin as a single–unit, medium sized restaurant
that will focus on providing food that not only tastes good but, is good for you.
Reek's Bistro will join the business community in the Triangle area in hopes of expanding to several
locations in Raleigh, Durham, and Chapel Hill. Mediterranean dishes will be served with the
specialty being the lamb gyro. Greek salads, grape leaves, and hummus will complement the lamb
and beef gyros and platters. Mediterranean dishes are made up of many fruits and vegetables, bread,
wheat and other cereals and olive oils. Foods contain low saturated fat and high monounsaturated fat
and dietary fibers that have been proven to be good for you (Zelman, 2013). Reek's goal is to taste
good and be good for you. Many students tend to gain weight throughout their college years, eating
at Reek's will help make that transition better for them by offering more than another menu that
consists of fattening and unhealthy foods. A good place to eat

Marketing Strategy
Marketing Strategy
Target Market
When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a
"fun, bold, athletic, daring and classy" brand for young women. Market segmentation is a crucial
marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting
consumer markets including geographic, demographic, psychographic, and benefits sought
segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because
the brand offers clothes for both warm and cold weather, however, it focuses mainly on the "beach
lifestyle" and is generally more popular in beach towns. The demographic segmentation of the Roxy
brand, is aimed to attract young women between the ... Show more content on Helpwriting.net ...
Roxy is continuing to create new products and lines that give greater freedom to tailor its products
to meet the needs of specific market segments.
Roxy offers a wide market mix including swimwear, active wear, accessories, hard goods and snow
wear. Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 with
immediate success in swimwear sales. The following year, Roxy introduced a sportswear line that
brought in sales of over $1 million. With such success, the Roxy brand continued to expand, offering
a denim line and snow wear accessories in 1992. Then in 1993 the Roxy brand came up with an
innovative idea, a women's board short. Offering fit and flexibility while still managing to be
feminine, the women's boardshort was an innovation that forever changed the women's surf market.
It was also the perfect example of what the Roxy brand had originally set out to be, an authentic surf
brand solely for girls. Accessories and eyewear joined the mix in 1995; footwear, watches, and Roxy
Girl, a line for girls aged 7–16, emerged the following year. A snow line including outerwear and
accessories was added in 1997, along with Teenie Wahine, Roxy's children's line. 1999 was a big
year for Roxy regarding product expansion; jewelry, bags, backpacks, travel accessories, skate gear,
and Roxy Room (a line of bedding, lamps, and posters) were added in the mix. A full line of
snowboards and snowboard boots was introduced in 2003,

Marketing strategy is the plan of an organization to market its product. A good marketing strategy
enables the organization to get the best marketing results and help it sustain its marketing advantage
by using limited amount of resource. This report is the comparison of marketing strategies of three
different companies.
Lansing Aviation
Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight
training. It provides aviation consultancy at corporate and individual levels as well as offer primary
and advance aviation training (Aircraft Rental Instruction Business Plan).
The Market The market potential for Lansing Aviation is enormous. There is a shortage of trained ...
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Marketing Strategy The company starts its business with a very limited number of highly motivated
and dedicated employees which reduced their cost of doing business. The company has a strong
culture of its own which is also transferred to all the trainees and temporary employees. The
company provides complete customization of the products for the 100 percent satisfaction of the
customer. The company believes that a satisfied customer is a returning customer that is why it relies
to provide the product which is best suited to the customer's need.
In the first year of business, company is planning to establish strong relationship with suppliers and
customers. This relationship will not only help the company to grow their business but also the
satisfied customers will work for its advertising through word of mouth. Company is also planning
to attend silk trade shows to attract representatives and distributors for the distribution of their
product.
Apart from that, Fantastic Florals also send some samples to Blossom" catalog which will order
their product through mail orders (Artificial Flowers Import Business Plan).
Coach House Bed and Breakfast
Coach House Bed and Breakfast Company is an established company of Tybee Island, owned by
John Maesch and Frank Williams (Bed and Breakfast Business Plan).
The Market
The target market

Marketing Strategy Of Azercell
Marketing strategy of Azercell
It is very important for every business to have a marketing strategy. It's the important tool to attract
customers to buy yours product or service. The main aim of marketing strategy is to be sure that
your relationship with your customers is strong and long–term, you'll make a profit on this
relationship and, of course, that your product meet the need of customers. Marketing strategy of the
company should be flexible, in order to be persistent to the changes in demand of people. [1]
Each company has its own marketing strategy that is focused on its customer's wants and needs. In
this research, I would like to examine Azercell's marketing strategy.
Azercell Telecom LLC was founded by Turkcell and Ministry of Communications of Azerbaijan
Republic in January 19, 1996. Azercell currently holds more than 57.6% of the market share in ...
TeliaSonera provides network access and telecommunication services that help people and
companies communicate in an easy, efficient and environmentally friendly way.[3]
Azercell has four main marketing strategies:
1. More service – Azercell established first call center that operates 24/7. It's very useful for each
user of Azercell, because the problem can occur in any time, and having 24/7 call center can solve a
problem whenever the problem happens.
Also, Azercell is the first telecommunication company that meet international quality standard ISO
9001–2000. It also holds Certificate of IIP (Investors in People) and EN15838 (European standard
guaranteeing a high level of customer service) international standards. These certificates prove how
qualitative service Azercell gives to its consumers.
In addition, because most people use its services, Azercell has the largest sales network in
Azerbaijan.
2. More innovations – Azercell is first GSM operator in Azerbaijan. It firstly launched prepaid
system SimSim, and firstly provided SimSim users with roaming service.

Marketing Strategy
"Quality Takes Time"
MARKETING STRATEGY
MKT 306
Tutor: Ms. Alison Watson
Due: Monday, January 10th, 2011
Table of Content
1.0 Brief History of Wrist Watch Industry
2.0 Executive Summary
2.1 Rolex Competitors
2.2 Rolex Marketing Tools and Techniques
3.0 Introduction
4.0 Situational Analysis (SWOT)
4.1 Situational Analysis (PESTLE)
5.0 Differential Advantages / Competitive Edge (USP)
6.0 Segmentation Targeting and Positioning (STP)
6.1 Rolex Competitive Positioning
7.0 Market Objectives and Goals
8.0 Marketing Strategies and Programmes (4 P's)
9.0 Conclusion and Recommendations

Bibliography
1. 0 A Brief History on Wrist Watch Industry
The first wrist watch was invented ... Show more content on Helpwriting.net ...
Though this is a single point perspective it is notable one of the possible weakness and potential
threats Rolex may face in the future.
While omega's entry level watch priced at a competitive cost of $2500.00 Rolex cheapest cost was
recorded as $4100.00. Price and maybe the current economic challenges may have played a role in
the turn of events. Both Rolex and Omega brands aggressively compete in the Asian markets i.e.,
(China and Hong Kong) but the Swatch Group based on Bank Vontobel Analysis Rene Weber
estimated that in (2008) Omega's (2008) sales at about SwFr 1.48 Billion and Rolex 92008) sales
SwFr 4.5 bllion.
These are simply estimates are both companies does not report sale Rolex's spokesperson Virginie
Chevallier advised that use of certification data may prove to be inaccurate because if lack other
data.
The brand is linked to major elite events in various disciplines such as yachting, equestrian, golf
tennis and others. A notable area of applause is the company's social programmes i.e., the "Mentors
and Protégés" and the "Awards for Enterprise Programmes".
The former was established in 2002 to perpetuate the world's artistic heritage in dance, literature,
film, theatre, visual art and music. It provides an opportunity for gifted, young individuals across a
range of artistic

Marketing : Marketing Campaign And Strategy Of Marketing
Common necessities and desires have created a competitive nature in the corporate world.
Marketing allows companies to face that competition by creating strategic advantages via touch
points. These touch points are made to give targeted consumers exposure to companies and their
products on multiple platforms such as; store visits, websites, newspapers, magazines, and social
networks. Marketers hope that this exposure help consumers to choose their company's product over
other company's similar products. The online mattress retailer Saatva has made a strong marketing
campaign and strategy plan. When buying a mattress the consumer must answer a lot of questions.
Why do you need it? What qualities are you looking for? Do you like firm or ... Show more content
on Helpwriting.net ...
The consumer doesn't have to decide between the mattress they want and the adjustable base they
need. Second, their online sales representatives are not commissioned, they are there 24/7, and will
answer any question you have. Being non–commission is important because the consumer know
they can ask for help without someone pushing a sale on them. Simply put, the sale representative
will not try to sell you a queen when you need a twin because a queen is more expensive. Finally,
instead of having the consumer sit on the bed they build trust by literally showing them what exactly
what their mattress is made of and information why they use what they use. Most offline showcase
store don't show what the mattress is made of which leaves doubt, mistrust, and questions in the
consumer's mind. Saatva's business model is a disruptive force in the mattress market because of its
website and market strategy. One, the website doesn't just offer a simple buying experience but a
comfortable one. The website allows you to buy right from the comfort of your home or anywhere
you want at anytime you want. This caters to younger generations who have been raised in the
online purchase era and older generations who may not have the ability, time, or desire to go to a
department store. Two, being an online only retailer has its perks. Saatva can keep their prices

Amazon's Marketing Strategy
Abstract
The purpose of this paper is to evaluate the marketing process of online retailer Amazon.com, Inc.
Amazon.com provides a number of retail services as well as web and storage services. The corporate
strategy framework, as discussed in Cravens & Piercy's Strategic Marketing text, will be used
to examine the background of the company and define its current position. The corporate framework
includes the following: (1) corporate vision (2) corporate objectives toward vision (3) resources (4)
business composition and (5) business design. The marketing strategy of the company will be
reviewed using Cravens & Piercy's suggested marketing strategy process. To assess the current
marketing problems and opportunities, this paper ... Show more content on Helpwriting.net ...
Kargar reports, "the company had a weak balance sheet [and] massive negative operating cash flow"
(Kargar, 2004). Throughout the company's financial history there have been many monetary losses.
According to Robert D. Hoff and Heather Green, in 2002, "the company still carried $2.2 billion in
long–term debt" (Business Week, 2002). In International Journal of Cases in Electronic Commerce,
Pauline Ratnasingham reports that "Amazon.com shareholders lost 80% of their value in 2000"
(Ratnasingham, 2006). Though sales increase rapidly, losses continue to soar as well. Despite the
financial failures, in 2006 Bezos' still believed that his investments would yield big payoffs in later
years and that Amazon.com would be a "meaningful business...one day" (Hoff, 2006).
As Amazon.com continued to expand, the company's strategic business units (SBU) consisted of
four key divisions: (1) U.S. Books/Music/DVD/Video (2) U.S. Electronics, Tools, and Kitchen (3)
Services and (4) International (Ratnasingham, 2006). This business composition makes it easier to
focus on separate specific strategies for each unit. The company's business model also provides a
competitive advantage. Amazon benefits from being able to maintain a virtual store front with
distribution centers located in low rent areas. In all, a combination of convenience, speed, reliability,
discounted

Marketing Strategy For A New Service
Success in a New Service Demographic segment variables subdivides people based on a wide
variety of characteristics. This allows the business to decide what group they will be targeting based
on their desired target market. Because grocery shopping is common, this business should not have
limitations on genders or age. To increase sales they may target families and also college students
who have a vehicle. However, the business should not restrict it to only these two entities. The
business will not depend on specific incomes to market to people. The business must differentiate
itself by emphasizing its drive through option, offering incentives, promoting ethical values, and
staying connected with the customers and employees. The ... Show more content on Helpwriting.net
...
This will give the business an idea of how many potential customers there are and how to market to
them. Once the business knows the percentage of possible customers, they can begin placing them
into the different categories available. After the business has established their target group and
placed them in the categories, they will be able to use aggregated data (InfoGroup). When the two
entities respond or expresses an interest for the drive through grocery store, the business will be able
to offer the families and college students a way to sign up to receive additional information. This
allows the business to receive more information about the customer which they may not had. The
business must begin by constructing a SWOT Analysis which will provide them with the necessary
tools to avoid problems and excel. A strength would be the availability for its customers to use the
drive through instead of walking in on busy days. A weakness is this business will be a first mover
in the area (the location will be held at city with a population size of 60,000 or greater); it will be
exposed to trial and error, and their competitors will be able to see their mistakes and avoid them.
The business can increase their revenue by expanding the service (either increasing the amount of
employees or having a customer assistance button available for the

Marketing Strategy Of A New Company
Recently, I helped a new company who wanted to help tech startups connect with investors. They
had invested quite a bit of time and money into a marketing strategy. When I looked over their
strategy, it was all about the benefit of their products and had nothing to do with the startups they
were trying to do business with. Understandably, they were frustrated that their efforts were not
getting any traction with their target audience, and they were worried that all of their wasted time
and money would be their undoing.
Fortunately, we were able to make adjustments to their strategy before they went under. All they
needed to do was shift their message from being all about their products to being all about their
potential buyers. We took the time to develop a buyer persona and created marketing that spoke to
that "person." Since their top–down approach to selling their service required them to go straight to
CEOs and other executives, we researched who was at the top of the startups they could sell to. In
our research, we found a number of commonalities that all of these people shared, and we used that
information to create specific messages that would catch the buyers' attentions and provide a
solution to their problems. This buyer–centric approach not only improved their conversion rates
and increased their revenue, but it essentially saved the company from being yet another failed
startup.
Are you putting time, money, and effort into your marketing strategy, but not

Health Care Marketing Strategy
Abstract
With globalization expanding the market and increasing the number of service providers at the
disposal of consumers, marketing has become a vital tool in the healthcare sector. Initially,
marketing of healthcare services was illegal as was directed by American Medical Association code
of conduct. However, the nullification of these directives in the late 1980s opened a new chapter in
the health care sector. Currently, marketing is an essential tool for communication between
healthcare providers and their customers. Marketing strategies like target marketing, use of social
media and advertising are the ones being utilized by the healthcare organizations to reach out to
their ... Show more content on Helpwriting.net ...
Healthcare organizations use various marketing strategies like advertising, social media marketing,
packaging, and target marketing to inform the consumers about the products and services. Unlike
the old days where advertising of medical service was illegal, the current healthcare organizations
depend on intensive marketing activities to popularize the products and improve information
availability to the consumers.
References
Berkowitz, E. N. (2016). Essentials of Health Care Marketing. Burlington: Jones & Bartlett
Publishers.
Fortenberry, J. L. (2009). Health Care Marketing: Tools and Techniques. Jones & Bartlett
Publishers.
Rao, R. M. (2004). Services Marketing. New Delhi: Pearson Education India.
Thomas, R. K. (2007). Health Services Marketing: A Practitioner's Gui. New York: Springer Science
& Business Media.
Volkmann, C. K., Tokarski, K. O., & Grünhagen, M. (2010). Entrepreneurship in a European
Perspective: Concepts for the Creation and Growth of New Ventures. Springer Science & Business
Media.
Wertheimer, A. L. (1996). Social and Behavioral Aspects of Pharmaceutical Care. London: CRC

Marketing Strategy: Marketing Positioning Strategy
Assessment Task 3: Marketing positioning strategy (should be around 1000 words) Based on the
work you have completed for Assessment Task 2, write a marketing positioning strategy that
includes: A statement of the business' unique selling position – what is it that makes the company
stand out? (Students need to select any 2 from the following options and provide detailed
explanation and examples for your selection)  administrative processes:  degree of freedom or
restriction for individuals, workers and teams:  extent of collaboration and cooperation within the
organisation:  operational procedures:  quality of communication channels and processes: 
quality of the physical environment:  responsiveness of the organisation to customer

Essay On Marketing Strategy Of Spencer
A study on "Marketing strategy of Spencer"
By
Mamatha B
1nh13mba48
Submitted to
Visvesvaraya technological university, Belgaum
In partial fulfillment of the requirements for the award of the degree of
Master of business administration under the guidance of
Internal guide external guide Mrs.lincy joykutty Mr.kumar swamy asst. Professor mba operation
controller
Department of mba
New Horizon College of engineering
Outer ring road, marathalli
Bangalore
2014 – 2015
Acknowledgement
I wish to ... Show more content on Helpwriting.net ...
As 70% of employment is coming from the agriculture sector, hence this form of retailing is mostly
seen in those areas and of course to some part of urban India there is a lot of ups and downs for
opening of sector for direct investment from the foreign players but government cannot neglect the
interest of small players. One of main reason for not opening this sector to FDI is it may decrease
the employment in the Unorganized sector and increase the

Marketing Strategy
|
Table of Contents
Introduction 1 Market segmentation 1 Turkish airlines market segmentation 2 Marketing mix
strategies 2 Turkish airlines marketing mix strategies 3 Price 4 Sample Fare Deals for Turkish
Flights 5 Place 5 Turkish airlines distribution strategies 6 Promotion 6 Turkish airlines promotioanl
strategies 7 Recommendation 8
References
.........................................................................................................................................................9
Introduction
In general terms, marketing is all related to the places of buying and selling of goods and services to
satisfy customers' needs. Nowadays marketing is the most important issues for success of every
business marketing is the activity, set of institution, and process for creating, communicating,
delivering, and ... Show more content on Helpwriting.net ...
Promotion – an activity, such as a sale or advertising campaign designed to increase visibility or
sales of a 'product'. www.investerwords.com www.marketingteacher.com
Turkish airlines marketing mix strategies:
Product
Product is a key element I marketing mix. Today as products and services become more, many
companies are moving to new level in creating value for customers. In the case of Turkish airlines, it
offers following products to their customers–
Passenger service – as being a one of the most preferred European air carrier with global network
coverage, Turkish airlines' first focus is quality service to its passengers before the can during the
flight. Passengers can buy tickets, check in, make reservation, examine flight timetable, read arrives
– departures information, make the transaction of miles and smiles etc.
Catering –Turkish airlines friendly cabin crew welcomes passengers on board with a choice of
meals and drinks. Flights for morning, they serve a hot breakfast menu accompanied by butter, jam a
variety of cheese and olives, plus fruit salad or yoghurt (alternatively) and a hot breakfast place.
Flights for afternoon and evening they served a cold meal menu accompanied by a range of
delicatessens products. Flight for night they provide a full hot meal services and range of delicious
desserts that are selected. From Turkish and international kitchens are served during lunch and
dinner hours.

www.turkishairlines.com

Marketing Strategies For The Marketing Strategy
INTRODUCTION:
Every product has some worth or cost in the mind of the ultimate customer. This is called perceived
value of that product. It is the customer's perceived value of a certain product which sets the price,
which a customer is happily willing to pay for it (Mack, 2012).
Most of the time, the true cost of production for the particular products and services are not known
to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to
buy it even on higher price. Therefore producers chase such marketing strategies which help them to
set huge perceived value for their product or service and in this way they are able to get high prices
for their products in the market (Sweeney et al., 1999). ... Show more content on Helpwriting.net ...
In other words, consumer evaluates all aspects of a company and then decides whether it is offering
value or not (Chen & Hu, 2010). It affects his buying behaviour. Businesses attempt to influence this
perception of reality, sometimes through trickery and manipulation but often just by presenting
themselves in the best possible light. For example, advertisements often trumpet the quality and
convenience of a product or service, hoping to foster a consumer perception of high value, which
can pay off with increased sales (Sweeney et al., 1999).
APPROACHING CONSUMERS:
Exposure is a main feature which influences consumer's perception about a particular product. A
consumer will be more comfortable in making a buying decision if he is more and better informed
about a product. That's why, companies try to do their best to effectively publicize and announce
their offerings (Mack, 2012). However, this situation creates a problem: When every business
bombards consumers with marketing messages, consumers tend to tune out. Therefore to effectively
inspire consumer perception, a business has to expose its product to public along with that it has to
keep some distinguishing factor in its product due to which its product should stand out from the
crowd.
RISK PERCEPTION:
Another important factor which a business should

Dell's Marketing Strategy
Company Overview Dell is among the world's leading computer manufacturers that has transformed
and diversified into variety of business segments over the years. Products range from Dell
PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for
corporate clients. For individuals and professional customers products range from Dell Precision
workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from
these core products, the company also offer products and services range including printers,
projectors, Axim handhelds, and other accessories. More recently, the company has announced
intentions to explore LCD television/computer monitors as well as digital music players ... Show
more content on Helpwriting.net ...
The idea is to project the concept of a virtual home, a hi–fi office and a dynamic playful
environment whoever uses Dell products. The essence is to keep up with the tagline Dell4me in the
new advertisements. The headlilnes therefore runs like "I want a PC that will make my stereo fear
for its life" which indicate how Dell will integrate different technologies into one combined product
– the desktops. Similarly, servers, printers, laptops as well as PCs will aim to achieve the same
motive ("Dell Launches New Consumer Advertising Campaign" 1999). Ever since Dell has
following this campaign albeit not entirely succesful in achieving the aim of becoming the world's
number one computer manufacturers. Some of the reasons are given in the following sections.
SWOT Analysis Strengths: Dell's dynamic organizational structure allows it to achieve diversified
targets. By allowing the components to directly become integrated in the manufacturing process of
Dell, it has been able to reduce middle channel costs. These components, such as OEMs, CMs,
logistics, system integrators, repair and support companies, component suppliers, third party HW
and SW suppliers and distributors have become each of the company's manufacturing processes so
that ease of provision to the customers is possible. This reverse organizational process structure
differ from other industry leaders.(Kraemer and Dedrick 2004) Weaknesses: Within the strengths
lies Dell's weaknesses. Much of its

Marketing strategies
Marketing strategy is defined by David Aaker as a process that can allow an organization to
concentrate its resources on the optimal opportunities with the goals of increasing sales and
achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long–
term activities in the field of marketing that deal with the analysis of the strategic initial situation of
a company and the formulation, evaluation and selection of market–oriented strategies and therefore
contribute to the goals of the company and its marketing objectives.[2]
Types of strategies
Marketing strategies may differ depending on the unique situation of the individual business.
However there are a number of ways of categorizing some generic ... Show more content on
Helpwriting.net ...
There are also corporate strategy concepts like:
Andrews' "SWOT analysis"
"Although widely used in marketing strategy, SWOT (also known as TOWS) Analysis originated in
corporate strategy. The SWOT concept, if not the acronym, is the work of Kenneth R. Andrews who
is credited with writing the text portion of the classic: Business Policy: Text and Cases (Learned et
al., 1965)" (41).
Ansoff's "growth strategies"
"The most well–known, and least often attributed, aspect of Igor Ansoff's Growth Strategies in the
marketing literature is the term 'product–market. ' The product–market concept results from Ansoff
juxtaposing new and existing products with new and existing markets in a two by two matrix" (41–
42).
Porter's "generic strategies"
Porter generic strategies – strategy on the dimensions of strategic scope and strategic strength.
Strategic scope refers to the market penetration while strategic strength refers to the firm's
sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two
alternatives each with two alternative scopes. These are Differentiation and low–cost leadership
each with a dimension of Focus–broad or narrow. ** Product differentiation ** Cost leadership **
Market segmentation * Innovation strategies – This deals with the firm 's rate of the new product
development and business model innovation. It asks whether the company is on

Marketing Plan For A Marketing Strategy
Marketing plans are essential to businesses and companies in terms of coming up with a meticulous
plan to market and advertise products, such as food brands you would see on supermarket shelves.
For example, marketing and advertising highly revolves around a marketing plan as it plays an
important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing
plans consist of multiple different components/sections which, when put together form the overall
plan as a whole. The overall goal of a marketing plan is to convey the best possible course of action
a business or company can take to ensure a successful market and how it can be done and sustained
for a period of time (Westwood, 2006). The plan will be broken down into sections and described
and explained throughout this report. The barriers of marketing plans will also be explored, and food
context examples will be given. The several marketing plan sections, as identified in Kotler et al
(2009), are as follows: background information, the executive summary, current marketing situation,
objectives, marketing strategy, action programmes, projected income statements, controls,
evaluating and the implementation of the marketing plan.
As previously mentioned, marketing plans are essential for companies and businesses to ensure their
products and brands are well established out in the market and make a good profit. However, many
companies face obstacles and barriers which can stop them from

Marketing Strategy
Chapter 1 Marketing in Today's Economy
Exercise 1.1 CarsDirect http://www.carsdirect.com
1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is
CarsDirect in reducing the hassles associated with buying an automobile?
2. Does the design of the CarsDirect website convey confidence and trust in the car buying process?
How has CarsDirect answered consumers' concerns over the lack of a human element in their
marketspace?
Exercise 1.2 Daytona 500 http://www.daytonainternationalspeedway.com
1. What is the product offered by the Daytona International Speedway and the Daytona 500? How
does the Daytona 500 create and deliver customer satisfaction through the five types of utility? ...
What services does FedEx provide that would assist firms in their distribution and supply chain
efforts?
2. Why would a firm turn to FedEx Supply Chain Services rather than perform its own supply chain
activities?
Exercise 6.2 Golf Discount http://www.golfdiscount.com
1. What pricing strategies does Golf Discount use? Which strategies are likely to be the most
effective for novice golfers?
2. In what ways does the Golf Discount website illustrate the shifting balance of power to
consumers?
Exercise 6.3 SAP http://www.sap.com
1. What are the key benefits of implementing a supply chain solution such as SAP?
2. What are the likely challenges in implementing a supply chain solution?

Exercise 6.4 Zoo Atlanta http://www.zooatlanta.org
1. Who are the zoo's customers? How does Zoo Atlanta communicate with each target customer
group?
2. Based on the information contained on its website, how does Zoo Atlanta use each element of the
integrated marketing communications mix?
Chapter 7 Branding and Positioning
Exercise 7.1 Procter & Gamble http://www.pg.com/en_US/brands/all_brands.shtml
1. Review the U.S. product categories and brands offered by Procter & Gamble. How many of these
brands are currently in your household? Which brands do you believe enjoy the highest brand
loyalty? Why?
2. Which of the brands

Marketing Strategy : Marketing Strategies
Purpose and Overview The purpose of this case analysis report for Mistine, direct selling in
Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external
opportunities and threats as well as strengths that are to be discussed here. The external
opportunities include new markets and new product and service development. External threats
include growing competition and lower profitability external business risks. The weakness are high
prices are possible, investments in research and development, brand portfolio, competitive market,
future debt rating, cost structure and small business units. Internal strengths include domestic market
and qualified workforce. The marketing strategies recommended related to the focus of this report
and are based on the SWOT analysis are included. They are product strategy, distribution strategy,
promotion and pricing strategies.
Summary of Our Past and Current Situations
Current Situation The current situation of the firm's market can be looked in the following
categories; The economic environment in the market is so resilient in the face of world economic
uncertainty. There is economic freedom in the industry and this will work in favor of the
organization. This is because the deficit–cutting efforts have managed to control public spending in
the market to level of 70%. The labor reforms that have helped increase working hour flexibility are
also in place. According

The Marketing Strategy Of Walmart
The development of the Internet and more specifically the business website has seen brand
recognition by consumers escalate to never before seen heights. Because of this brand recognition, it
has become important for businesses to design their websites to reflect their overall marketing
strategies. This is especially important in the retail world. All retail businesses have a similar overall
marketing strategy of generating sales and retaining the customer for future sales. Most of the retail
giants still greatly rely on the success of their brick and mortar stores to turn a profit. However,
internet sales for these brick and mortar stores have increasingly risen over the last few years to
compete with the retail stores like Amazon that are strictly internet based businesses. Brick and
mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their
websites to reflect the overall retail marketing strategy as well as the individual marketing strategies
that have made their brick and mortar businesses successful. When it comes to retail giants, Walmart
stands tallest by a very large margin. In fact, Walmart's retail sales more than tripled their closest
competitor in 2015 ("STORES top retailers 2016," 2016). Walmart has consistently used the same
marketing strategy for many years. Their "Everyday Low Price" strategy is a well–known
advertisement moniker and has driven repeat sales to customers for years (Ferguson, 2015). Another
familiar sign

Marketing Strategies For The Sales Force
As a sales person I have been working for over 20 years in various industries from
telecommunication, security systems and now pest control. One of the hardest objectives for the
sales force is where the marketing targets, helping us achieve visibility to the customers in our
territories. Today's companies use various marketing strategies, to grow and reach customers in the
growing internet age. The role and goals of salespeople have changed dramatically over the last few
years. Why has it changed? Companies have had to change over the years in order to continue to
reach their target market. In the past, a newspaper or yellow page ad was a simple effective
marketing tool. Today with the expansion of social media age, customers have the option of clinking
an ad or browsing past it. Yet companies use various marketing tools to bring out brand awareness.
One the oldest forms of marketing is using celebrities or an attractive models to sell a product. Since
marketing has become a global campaign use of celebrities or models in certain regions could
produce a negative outcome and must be a consideration before add placement. Companies use
various marketing trends to fit the demographics of the product 's region.
My role as a salesperson and how I go about goal setting has changed dramatically over the years.
My first job was working at the Sears sporting goods department making commission and salary.
My goal there was not just to ring people up on the register, but convince

Online Marketing Strategies For Restaurants
Online Marketing Strategies for Restaurants
Restaurant customers search for restaurants on their phones, receive marketing messages digitally,
use the Internet for customer service and research restaurants by reading online restaurant reviews.
People place carryout and delivery orders online, buy eCommerce products from restaurant websites
and look for restaurant menus online. If you 're not engaged in online marketing, your restaurant
won't be visible to most customers, even if they 're walking by your business but with their eyes
glued to their phone screens.
Eight Online Marketing Ideas
The following techniques will give you a strong working platform to launch all types of online
marketing campaigns, engage customers and prospects more effectively and build a strong Internet
presence.
1. Build a Mobile Website
Your most important step for online marketing is building a website that adjusts for any device
automatically. Responsive websites make it easier for people to find information on their phones.
Your website should be easy to navigate for customers and easily updated by you, an administrator
from your staff or a third–party hosting, designing or consulting company.
2. Post Your Menu Online
Your menu is your second most valuable Internet marketing resource. Restaurants spent thousands
of dollars to post their menus in yellow page directories in past decades (and many still do), but you
can now post your menu –– often for free or at little cost –– where people can

Marketing strategies
A marketing strategy is a description of goals that need to be achieved with marketing efforts. A
marketing strategy is normally formed by an organizations business goals. Business goals and a
marketing strategy should go hand–in–hand. A marketing strategy should consist of a clear goal of
what has to be done, informing consumers about the product or services being offered, and also
informing consumer of differentiation factors.
The 4 P's of marketing
Marketing is a business function which helps an organization to identify consumer needs, determine
target markets and applies products and services to serve these markets. It also involves promoting
the products and services within the marketplace. If there is one thing everyone should know about
marketing, it would be the 4P's of marketing, often referred to as the marketing mix, and it consist of
four variables, product, price, place, and promotion. The marketing mix blends these variables
together in order to produce desired results. The following describes the four P's of marketing:
Products can be either goods or service that a business provides for sale to their target market in
order to meet their needs or demands. When the product is developed it is important to consider
quality, design, features, packaging, customer service, and any subsequent after–sale service. (NSW,
n.d.) Place also referred to as placement, is concerned with all the decision involved getting the right
product to the

Marketing Plan For A Marketing Strategy Essay
Financials The budget estimates and financials required for the proper and effective conduct of this
marketing plan throughout calendar year 2016 by On–Target of SoCal can best be broken down and
expressed within the following three major categories; implied, specified, and shared marketing
activities. Each of which will be further addressed in the following paragraphs.
Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities
conducted directly and routinely by the entire staff of On–Target. These include each and every
face–to–face positive encounter between a staff member and a given customer while at On–Target.
Also included are the data point collection activities conduct as customers opt in to On–Target
emailing and contact lists becoming a members of the larger On–Target shooting community and
thus eligible to receive the frequent coupon and discount offers being made to all shooters on our
digital mailing list. Offers are routinely being made to our customers to join our on–line community
each and every time shooters stop by at the reception counter of the main range office to pre–pay for
that day's range time.
And since this entire system was automated to the electronic and digital form circa 2011, the only
inherent additional cost expected for this year's new marketing initiatives is expected to be the added
time spent by management properly disseminating this added shooter–check–in requirements to the
existing routine

Hollister Co : Marketing Strategies
Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates
as a secondary business for Abercrombie & Fitch Management. The company provides clothing and
accessories for men and women. Hollister's main target consumers are teenagers. Hollister retails its
products through a chain of stores in the United States, Canada, and the United Kingdom. They also
sell their products online. The marketing strategies that Hollister use to promote their products are
by using a logo, a slogan, and informing what their products are pertaining too. Two of the
marketing strategies are very effective in attracting consumers while one of the marketing strategies
needs more research to be done. Because of Hollister's well known slogan, attractive logo, and the
way they use celebrities to represent their product, this makes them unique compared to other
clothing businesses. Fashion designer logos are intended to be the "face" of a company. They are
graphical displays of a company 's unique identity, and through colors and fonts and images they
provide important information about a company that allows customers to identify with the company
's main product. Logos are also a shorthand way of referring to the company in advertising and
marketing materials. Hollister's highly effective marketing strategy used to target consumers is their
logo. Their logo contains a picture of seagull that may come in many different colors or fonts,
sometimes they'll use other

Successful companies study their competitors as closely as they do their customers. Analyzing and
evaluating competition helps management decide where to compete and how to position against the
competition in each market margin. The changing patterns of global competition require continuous
analysis of competing forces. Business and marketing strategies need to take advantage of
opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role
unless customer's needs and desires are understood and satisfied.
Strategic marketing is creating a plan to better reach and satisfy customer while increasing
profitability and productivity. Competition strategy is an important strategic planning process to ...
Econet's main product is buddie which is a prepaid package which was build with a strategic intent
from the beginning. Buddie has about twelve exciting value added services. Whilst Netone's product
Easycall has only six value added services.
Pricing of mobile service is based on cost plus and one minute charges is 24c on billing second as
approved the POTRAZ. However the cost mobile service is high in Zimbabwe as compared to
regional prices.
Porter's generic strategy analysis differentiate strategy attempts to achieve a competitive advantage
by creating services that are perceived as unique. Econet has a big market share of 70% due to its
better services and good network coverage. The major differentiator to Netone is Econet's ability to
provide a number of the value added services such as ecocash, econetmail, among others. Econet
has a brand image in the mind of public due to their willingness to provide best services. Netone is
failing to invent new product features to compete with econet.
Low cost leadership strategy, Econet is providing low cost services in value added services under
buddie for example txt service allows buddies to chat on the internet, even if the subscribers also not
have an internet connection or smart phone which Netone easy call supplementary value added
services are all accessible on smart phones. Econet is also selling its buddie lines

A Comparison of Strategies in Sports Marketing
INTODUCTION An organization is established, it has some mission and vision. This mission and
vision define its operation and research. To fulfill the organization's mission they have to develop
top level plans and sustain long term competitive advantage that is Strategy. Following this
definition, when an organization has mission, develop a plan and understand the "sustainable"
competitive advantage – where competitor cannot easily duplicate the firm's strategy. The most
difficult challenges facing organizations is that strategies are not always efficient as originally
planned. So decision taker has to be perfect while strategy formulation which is an interative process
(1). For strategy formulation, decision maker should ... Show more content on Helpwriting.net ...
He introduced himself as a representative of the Blue Ribbion Sports and ordered his first pair of
shoes. This journey later became successful and developed as Nike (13). The company kept focus
best quality shoes for professional athletes as well as on jogging community and daily use sports
products. Their successes lead to the loss in the market of the German company, Adidas. Nike's
popularity increases the selling of its product. In 1972 Phillip Knight started promoting Nike as
sports brand and he became founder of the Nike with the support of Bill Bowerman (13). Later it
started designing, marketing and distribution of athletic footwear, apparel, equipment and
accessories for varieties of sports and fitness activities. Today Nike is the world's leading company
in the athletic footwear, apparel and accessories segment in the textile industry (4).
Company overview of Adidas group Adidas was established by German Shoemaker Adi Dassler in
Herzogenaurach. This brand focus on innovation and quality products that satisfy people's
excitement, and meet the physical challenges (13). They start with the athletic running footwear and
currently produce a great range of products like watches, bags, shirts and accessories. They are the
second largest manufacture of sportswear products (4). Adidas's logo is the three stripes which
indicate Adidas has faithfully

Marketing Strategy: The Marketing Strategy Of Snowhite
MARKETING STRATEGY OF SNOWHITE
While looking at the current market status of Snowhite, we see that Snowhite never indulged itself
in any marketing activities. The management of the Snowhite never took Snowhite as potential
brand as it can be clearly seen that the activities are planned and implemented according to the
needs at that point in time, no long term marketing strategy or campaign has been made. Snowhite
never used Media vehicles as the tool for Integrated Marketing Communication, as they never
outsourced a proper advertising agency for mass communications of their services, due to budget
constraints.They not focusing on ATL activites they only run commercials on cable channels and
their main focus on BTL activities such as sending SMS messages to their clients to inform them
about the new discounts or pamphlets are designed occasionally, that too is made by the in house
designers, to inform customers about promotional offers. As shown in the picture below:
The budget allocated for ... Show more content on Helpwriting.net ...
People are indifferent to the importance of hygiene and prefer the local "dhobis" as it is quite
cheaper. In order to change this perception, Snowhite started a hygiene campaign in which the
masses that were inclined toward traditional laundrymen were educated about the company,
importance of dry cleaning and various schemes through newsletters. These newsletters also
highlighted the unhygienic conditions under which clothes were washed by the dhobis, however it
was not very effective as people are preferring price over quality they prefer to get their clothes
washed by the dhobis who are more affordable by the

Corporate Responsibility and Marketing Strategies
Wanda Joyce McGhee Dr. Malinda Swigart
Business 508
July 13, 2014
There is no question that Apple is a remarkable company. In addition to its business turnaround, its
innovative design, and its media content and apps, the unadulterated sexiness of all its products
makes Apple hard to resist. For me, what isn't hard to resist, is asking: How can a company that is
this extraordinary in other respects be missing in action on corporate social responsibility? Apple's
Supplier Responsibility Report reveals that the company is taking action to stop unethical practices
among its suppliers. These have included use of ... Show more content on Helpwriting.net ...
Apple conducted 33 specialized audits at facilities employing migrant workers who may be at risk
for unfair treatment. Apple required suppliers to reimburse US$3.9 million in excess foreign
contract worker fees, it was confirmed, in January, 2014 that all active third–party auditors verified
identified tantalum smelters in Apple's supply chain as conflict–free (Forbs, 2014).
Apple's position on climate change is also a work in progress. Apple is working to improve its
position in the world on climate change. Apple says it wants to leave the world better than they
found it. Apple strives to create products that are the best they can be in every way. Products that is
beautiful, easy to use and powerful. Apples passion for innovation goes into to how Apple thinks
about its social responsibility of being environmentally responsible. Apple works tireless on
reducing its impact on climate change by finding ways to use greener materials, and conserve the
resources we all need to thrive.
The Impact of Publications of Ethics and Social Responsibility on Apples Reputation
Apple's reputation was challenged by the impact of the publications of ethics and social
responsibility violations made by suppliers. Like every company, Apple faces five types of external
pressures that influence its strategies and operational policies: customer loyalty; industry best
practices;

Marketing Plan For A Marketing Strategy
A marketing plan is crucial to the survival of an organization. Marketing plans need to be well
thought out and target a certain market. The market that an organization chooses will demonstrate
what direction they want the organization to head in. However, choosing just one market will be
problematic to the organization because they will be missing out on other opportunities to grow. The
organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an
organization can effectively and efficiently provide a quality marketing strategy; the organization
will be able to grow vertically and horizontally. An organization can only grow if the company's
philosophy is based on long term ideas and not short term. A marketing campaign seems like a short
term idea to achieve finical goals. However, a successful marketing campaign will be based on long
term goals. Long term thinking is the only way an organization can instill trust and loyalty in the
customer/patient. Once trust and loyalty is adopted by the consumer, the organization will begin to
operate as long term thinking organization. Superior health philosophy is based on long term goals
that promote longevity to the community and the organization as a whole. Currently Superior health
is deciding on a new location for their organization and this process is costly to the organization.
This financial burden needs to be handled effectively so that the Superior health can still provide
quality care

Marketing Strategy : Marketing Strategies
5. Marketing Strategy The following marketing strategies will be used for Meet to create awareness
and propagate the attractiveness of Meet to the world. 5. a) Advertisement/Promotion: It will be
advertised via various online markets like Windows store, Apple store and Google Play Store. The
number of downloads and rating in these pages prove to be significant in deciding trial decision.
Additional advertisement may be done for major markets like China, India and US. 5. b) Launch on
New Year: Tying the promotions up with the New Year can attract immense interest. Meet will have
a baby cartoon character as its mascot (indicating the birth of a new fashionable and cool
messenger), who speaks, pings and emotes a lot through stickers. The baby can later be made into a
young teenager and stop ageing indicating the willingness of everyone to remain as a teenager when
the entire world seems within reach and nothing seems impossible. 5. c) Tie up with Telcos: Tie up
with telcos to promote the use of Meet will be done. The data packs can have freebies dedicated to
Meet Messenger. The promotion of such packs with freebies dedicated to Meet Messenger will
increase awareness and prompt customer trials making use of the attractiveness attached with the
word "FREE". Customers want to use up anything that they have for FREE with validity defined. 5.
d) Promotion on applications by partners Gaming online has become a trend and promotions can be
run before the start and after the end of

Dell's Marketing Strategy Essay
Company Overview
Dell is among the world's leading computer manufacturers that has transformed and diversified into
variety of business segments over the years. Products range from Dell PowerEdge servers, Power
Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For
individuals and professional customers products range from Dell Precision workstations, OptiPlex
desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the
company also offer products and services range including printers, projectors, Axim handhelds, and
other accessories. More recently, the company has announced intentions to explore LCD
television/computer monitors as well as digital music players ... Show more content on
Helpwriting.net ...
Using the same infrastructure it has been able to carry out its marketing strategies in new offices as
well. However, Dell differentiate in its marketing tactics in that it believes in establishing a brick
and mortar market presence. This is why the company has established sales offices and
manufacturing outlets across North America, Europe, Asia and South America. This way it has been
able to gauge the local customers' needs as well as services desired (Official Website 2004).
Apart from the above customer level niche marketing, Dell also believes in reducing competition
through collaboration. Unlike other leaders in the industry such as HP and Compaq, Dell does not
believe in taking over existing competitors to eliminate competition. Instead the company have
always pride itself in using partnerships and associations for integrated marketing. For example
Xerox's addition to the company as a partner for providing printing products and services has served
the purpose of integrating one more technology to its lists of comprehensive business services. As
James Vanderslice, Vice Chairman of Dell says:"By adding Xerox to our roster of preferred printing
partners, we are even better equipped to serve our customers with a full range of office printing
technologies that provide end–to–end solutions. The Xerox brand is synonymous with quality,
technology leadership and world–class services. We share these core values." ("Dell and Xerox

Marketing Strategies For Uber 's Marketing Strategy
Current Marketing Strategy
By December 2015, Uber has raised total equity funding of $6.61 billion in 12 rounds from 52
investors (Exhibit 2: Uber's Investment Rounds) (CrunchBase, 2015). Compared to its seed capital
of $200,000, the company has expanded enormously in these few years. Besides its evolving service
lines, Uber is actively investing and developing marketing campaigns. This is highly related to
Uber's success in attracting customers, which is the most important revenue stream of the company.
The objective for Uber's marketing strategy is to attract as many new users to sign–up with Uber as
possible. These targeted new users are the people who have smartphones and are familiar with
functions. This brings the targeted segment ... Show more content on Helpwriting.net ...
New users sign up with Uber by using the referral code can have one free ride up to a specific
amount of money. The original user can also get a same free ride when the new user used the code.
Event Stunts and Partnership
Accompanied by the evolution of Uber's service, its marketing strategies are also expanding. One of
its most successful marketing strategies is to using special events or holidays to offer customers
convenient service in order to acquire new users. Michelle Broderick, a former member of Uber
marketing team, said that they are trying to get their customers promoting Uber for them. This
creates a more genuine promotional campaign and usually proves more a cost–efficient way to
advertise, she said. Some of the marketing stunts include Motorcades for President's Day which
allowed customers ride in the Presidential motorcade in DC; Ice Cream truck event to honor
National Ice Cream Month. Users could order ice cream through Uber app and then Uber drivers
delivered a premium–packaged ice cream set to your door. Uber has also teamed up with
Cheezburger and the ASPCA in October 2013 and 2014 for its Uber Kittens promotion, which
delivered kittens to users to play with for 15 minutes in several cities. See Exhibit 3 for a selected
list of marketing events. Most of these events were launched through a collaboration with other
companies like the Uber Kitten event mentioned above, for instance.

Marketing Strategies In Marketing
Marketing is an extremely dynamic and challenging field. There are numerous large organizations,
medium and small–sized enterprises and self–employed, home–based businesses that engage in
marketing and promotional activities that would help them promote their products and services and
attract customers.
Keeping the number of potential marketers in mind, it is evident that businesses have to create a
differential advantage through their marketing activities. Innovation and creativity are two very
important components of marketing, without which most marketing strategies are likely to fail.
Marketing mediums, tools, promotional strategies and consumer needs and wants change constantly.
In order to penetrate any market segment and to grab ... Show more content on Helpwriting.net ...
Creating word–of–mouth buzz through personalities that have a significant influence on consumer
perceptions and decisions will also be an important element of marketing in 2018.
4. Live Streaming and Visual Marketing: While there is no doubt that content is extremely important
in marketing, today's consumer is drawn to videos and images. The biggest advantage of using
videos is that they enable marketers to immediately connect with their audience. Videos are also
more effective at conveying emotion and provide more depth to your marketing message. With such
rapid improvement in technology, businesses can now live stream videos and connect with their
target market in real time. Statistics show that more than 1 billion people use YouTube regularly.
Live streaming on YouTube is thus an excellent way to market your products and services. Facebook
Live is another similar platform and enables you to live stream your marketing message on the
world's biggest social media network.
5. Personalized Marketing: This will be a game–changer in 2018. Consumers are so sick and tired of
being bombarded with promotional messages and advertisements, they have begun to block
anything that does not attract them instantly. By using personalized marketing, businesses can target
their customers on an individual level. This will not only allow them to filter out irrelevant messages
but will also help them capture their customer's attention and engage them with content and
information that

Marketing Strategies – Midterm
1. The five types of customer needs are: Stated needs, Real needs, Unstated needs, Delight needs
and Secret needs. Define each and give an example for each.
Stated needs are wants that are expressed by the customer while shopping for a product or service.
An example of a stated need is when a customer wants to buy a two–bedroom condo.
Real needs are the underlying needs of those that are stated. In the case of the customer that wants to
buy a two–bedroom condo, they want a condo that is convenient with regards to proximity to work,
friends, family and sources of activity.
Unstated needs are expectations that a customer associates with the product or service they are
shopping for in which the ... Show more content on Helpwriting.net ...
There are several ways in which a company is able to conduct marketing research. Some of these
ways are more expensive than others, but if I were in charge of marketing research for a small
company that didn't have the necessary budget for an extensive research project, I would approach it
in the following three ways: 1. Utilizing the internet – The internet has the answer to anything at just
a Google search away. A company can use the internet to see how their competitors' website is set
up compared to their own and what consumers are discussing about yours and your competitors
company via chat rooms, blogs and forums. The internet is a wealth of information and it is
available at a minimal cost. 2. Engaging top MBA students to design and carry out projects – This is
not only a great way to get some additional sets of eyes on a specific marketing situation facing a
company, but it is also available at the cost of just experience and visibility for the MBA students
involved. 3. Focus Groups – I would lastly consider running a series of focus groups. This is a great
way to test different ideas to resolve a specific marketing situation facing a company. Based on the
results of the focus groups, you are able to determine a direction for the marketing plan at yet
another minimal cost.
5. What is Customer–perceived value (CPV) and give an example of when the value of a product or
service did not match the cost you paid

In recent years, market has become more complex that there are many different kinds of companies
appeared. Moreover, the competition between these companies in marketing has become more
intense. Practice effective marketing strategies is very important for most of the companies who
want to be successful and to become leaders in marketing. Strategy is part of marketing techniques
that combine all the market goals which are the company needs to make a completed plan in order to
increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively
studied in the marketing area. For example, marketing strategy was discussed in by Robert Morello
who has an extensive business background in marketing area. As for the ... Show more content on
Helpwriting.net ...
The second one is Concentrated Targeting Strategy, which is a strategy used to choose one segment
of a market for targeting marketing efforts. Take CVS Caremark as an example, CVS makes women
as their target customers since about 80% of its merchandise is make–up. The last strategy is
Multisegment Targeting Strategy which is a strategy that chooses two or more well–defined market
segments and develops a distinct marketing mix for each. P&G is one of the examples of this
strategy that offers 18 different laundry detergents, each targeting a different segment of the market
(Bennie,2016). In modern society, marketing strategy has been changed by the companies with
worthy developments, such as the insolation of a target market segment, a set of clear–cut goals, a
fair amount of consumer research, and the implementation of initiatives which aimed at getting the
word out (Morello). The main point in marketing strategy is the effects of specific elements and how
they make an effect on a company's position in the modern market. The elements of marketing
strategy include Advertising, Promotion, Customers Service and Quality (Markgraf). Those are the
most important elements which they are significant roles in marketing strategy. In this literature
review which examined 6 articles relates to how different strategies will be used into different
countries. I

Marketing Strategies Of The Marketing Strategy Essay

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