Get your employees to advocate your business through social media

2. Case
Study:
Melia
Hotel
&
Resorts

3. Marketing Secret:
Create an
emotional
connection,
make people
happy

4. • Make use of the great content in social
• Understand the importance of mobile
• Clear social media policy
• Brand consistency
• Create content with value

5. • CEO involvement #AskCEOMelia
• Video stories
• Influencer marketing
• UGC
• Social first approach

7. https://youtu.be/bygN2QXYEus

8. https://youtu.be/ib0Jhp4GB5Y

9. Interesting
Stats
81 % of millennials share info
about their company
33% of buyers trust brands, while
90% of customers trust
recommendations from people
they know

10. Employee
Advocacy
According to Pew Research Center,
the average U.S. internet user
has 200 Facebook friends and 61
Twitter followers. A staff of 20
means a potential reach of 5,000.

11. Create a social
culture
Develop social media ambassadors
• Motivate to participate
• Prepare relevant content
• Specific #
• Social training!!!
• Share results

12. Staff
Motivation
• Show the benefits
• Recognize
• Ask for input
• Make it fun – leaderboards,
etc.
• Make it easy with cool content
• Provide a social media policy

13. Keep it Authentic
• Listen
• Engage
• Act

14. Avoid the
Following
• Employees creating their own
content
• Spammy content that staff wont
want to share
• Forced participation

15. Common Objections
• Time
• Management support is missing
• Work-life balance – employees
prefer to keep their jobs and
personal lives separate
• Social media savviness
• Fear and sceptism