How do you manage social media accounts for franchises or multiple stores? Here's what to look for.

1. How to Manage Corporate Social
Media Accounts –
franchises/multiple accounts

2. Individual accounts vs Corporate Account
Pros
• Location
• Individualisation
• Sense of
community

4. Individual accounts vs Corporate Account
Cons
• Lack of control
• Monitoring
• Training

6. Consider
• Demographics of stores
• Marketing structures
• Purpose of the corporate page

7. Strategy
One centralized account that acts as the main voice and hub for the brand

8. Strategy
Corporate manages all the social profiles but utilizes franchisees to
provide a steady stream of posts

9. Strategy
Franchisees manage their own profiles but are provided a majority of
their content from corporate.

10. Strategy
Franchisees create and manage their own social media profiles using
guidelines developed by corporate.

16. Client Liason, Collaboration &
Communication

18. Marketing Automation
• Expion, VenueLabs, Manalto, Awareness Hub, Spredfast
• Dlvr.it, PostPlanner, SlackSocial

19. Customer Relations Management

20. Difficulties of Using Social Media for
Customer Care
• Public forum
• Response time
• Risks of automation
• Customer service plan

22. Social Media Crisis

26. Pay Attention - Listen

27. Go the Extra Mile

28. • Train staff
• Address complaints and take action
• Ask for feedback
• South African context

29. Individual Store Relations

30. Continual Change

32. Thank-you
@karidbn
@networkexplode