Developing a social media plan

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Developing a social media plan

  1. 1. Carla Ferreira. Community Manager. GivenGain Foundation.
  2. 2. Developing a social media plan.
  3. 3. First things first • Why is it important? • Who is on your social media team? • Specific roles • Which social media platforms and tools? • Create specific goals for each platform • What do you want to share? • Different audiences
  4. 4. Where to start? • Define your team and roles • Social Media Audit • It’s not just about the numbers! • Look for influencers • How are people interacting the different platforms? • On which platforms and how are they engaging with your organisation?
  5. 5. Tips to save time • Use Hootsuite • Delegate tasks • Schedule time for: • Scheduling content • Engagement (retweets, replies) • Review/Reports
  6. 6. Content and themes • Share information about your projects • Shout out to a supporter (Twitter follower or FB fan) • Promote events • Photos and videos • Appeals to donate • Thank donors • Contest/Quiz
  7. 7. Your social media policy
  8. 8. Social Media Policy – questions for reflection • What do you stand for? • What is your mission statement? • What are your core values?
  9. 9. Social Media Policy • What are our core values? • How to respond to positive and negative posts? • Who should respond? • Stock answer or more elaborate, personal response? • Personal/Professional posts overlapping • Do you allow others to post on your fan page? • Training your employees
  10. 10. Thank You. @GivenGain @carlaferreira1 www.facebook.com/givengain www.givengain.com

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