Session two social media

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Session two social media

  1. 1. How to Increase Attendance and Membership, Raise Money and Reach New Audiences through Social Media Marketing
  2. 2. Welcome to Getting Started with Social Media Marketing Fundraising through Social Media?
  3. 3. Welcome to Getting Started with Social Media Marketing
  4. 4. Welcome to Getting Started with Social Media Marketing Conventional Fundraising 1.Cultivating donors 2.Asking for contributions Social Media = Cultivating Donors
  5. 5. Welcome to Getting Started with Social Media Marketing Cultivating Donors through Social Media Potential donors learn more about your organization Potential donors joins discussion about your cause Potential donors can easily share information about you Potential donors become more involved with your cause
  6. 6. Welcome to Getting Started with Social Media Marketing Today’s Program Cultivating Donors, Members and Supporters through Social Media
  7. 7. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Drive Traffic to Social Media Platforms Fundraising Integration Call to Action Campaign Coordination Message Development Social Media Plan
  8. 8. Welcome to Getting Started with Social Media Marketing Increase Online Visibility
  9. 9. Welcome to Getting Started with Social Media Marketing Start a Blog Increase Online Visibility
  10. 10. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Embed Images and Videos
  11. 11. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Enable Sharing Options
  12. 12. Welcome to Getting Started with Social Media Marketing Tag Increase Online Visibility
  13. 13. Welcome to Getting Started with Social Media Marketing Increase Online Visibility
  14. 14. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Participate in Groups
  15. 15. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  16. 16. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  17. 17. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  18. 18. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms www.facebook.com/toyota
  19. 19. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  20. 20. Welcome to Getting Started with Social Media Marketing Fundraising Integration
  21. 21. Welcome to Getting Started with Social Media Marketing Fundraising Integration
  22. 22. Welcome to Getting Started with Social Media Marketing
  23. 23. Welcome to Getting Started with Social Media Marketing
  24. 24. Welcome to Getting Started with Social Media Marketing
  25. 25. Welcome to Getting Started with Social Media Marketing
  26. 26. Welcome to Getting Started with Social Media Marketing A specific call to action An immediate means to donate funds A social media sharing tool
  27. 27. Welcome to Getting Started with Social Media Marketing “thanks to 2,104 generous donors we’d reached our next target of £30,000!”
  28. 28. Welcome to Getting Started with Social Media Marketing
  29. 29. Welcome to Getting Started with Social Media Marketing
  30. 30. Welcome to Getting Started with Social Media Marketing
  31. 31. Welcome to Getting Started with Social Media Marketing Call to Action
  32. 32. Welcome to Getting Started with Social Media Marketing Call to Action Stay Connected
  33. 33. Welcome to Getting Started with Social Media Marketing Call to Action Stay Connected
  34. 34. Welcome to Getting Started with Social Media Marketing Call to Action Generate Attendance
  35. 35. Welcome to Getting Started with Social Media Marketing Call to Action Generate Interest and Contact
  36. 36. Welcome to Getting Started with Social Media Marketing Call to Action Generate Interest and Contact
  37. 37. Welcome to Getting Started with Social Media Marketing Effective: Visit our Fan Page at Facebook to download a family discount coupon. Visit our Facebook page for a behind-the-scenes tour of our upcoming exhibit. “Like” our Facebook Page for a chance to win tickets to the opening of our next exhibit. Ineffective: Visit us at Facebook. Follow us at Twitter
  38. 38. Welcome to Getting Started with Social Media Marketing Campaign Coordination
  39. 39. Welcome to Getting Started with Social Media Marketing Campaign Coordination Multiple Platforms - One Message
  40. 40. Welcome to Getting Started with Social Media Marketing Message Development
  41. 41. Welcome to Getting Started with Social Media Marketing Message Development Audience-Driven Content All Audiences • Donors • Members • Businesses • Employees • Volunteers • Elected Officials • Neighbor • Media Representatives • Vendors • Employers
  42. 42. Welcome to Getting Started with Social Media Marketing Consistent Givers Driven by Conscience Top Givers Committed to Giving Not There Yet Waiting for the right opportunity Spirit Gives Occasional – motivated by circumstance
  43. 43. Welcome to Getting Started with Social Media Marketing • Choose the media most likely to reach your target audience • Do not forget conventional media channels • Focus on gaining advocates first and donors second • Do not treat social as a substitute to other fundraising techniques
  44. 44. Welcome to Getting Started with Social Media Marketing
  45. 45. Welcome to Getting Started with Social Media Marketing • Highlight Donors and Sponsors • Share a story of someone who’s benefitted from the organization’s support • Share pictures from previous events • Post information about upcoming events • Tell of other ways to support than by giving money
  46. 46. Welcome to Getting Started with Social Media Marketing • Tell how donations make a difference – in great detail. • Where does the money go? • Tell how your organization meets its mission • Provide seasonal tips, i.e. tax season advice • Give information on charitable giving tax news from the IRS
  47. 47. Welcome to Getting Started with Social Media Marketing
  48. 48. Welcome to Getting Started with Social Media Marketing
  49. 49. Welcome to Getting Started with Social Media Marketing
  50. 50. Welcome to Getting Started with Social Media Marketing
  51. 51. Welcome to Getting Started with Social Media Marketing
  52. 52. Welcome to Getting Started with Social Media Marketing
  53. 53. Welcome to Getting Started with Social Media Marketing
  54. 54. Welcome to Getting Started with Social Media Marketing
  55. 55. Welcome to Getting Started with Social Media Marketing
  56. 56. Welcome to Getting Started with Social Media Marketing Social Media Plan Know your Objectives Awareness - Attendance – Membership – Volunteers - Engagement
  57. 57. Welcome to Getting Started with Social Media Marketing Social Media Plan Know your Audience
  58. 58. Welcome to Getting Started with Social Media Marketing Social Media Plan Determine Calls to Action
  59. 59. Welcome to Getting Started with Social Media Marketing Social Media Plan Tools and Resources Choice of Platforms • Knowledge • Staff
  60. 60. Welcome to Getting Started with Social Media Marketing Social Media Plan Execute & Experiment
  61. 61. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  62. 62. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  63. 63. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  64. 64. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  65. 65. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  66. 66. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  67. 67. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  68. 68. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  69. 69. Welcome to Getting Started with Social Media Marketing Social Media Plan Adapt
  70. 70. Welcome to Getting Started with Social Media Marketing Social Media Plan Slideshare.net: Search for “Museum Social Media Planning Worksheet” Minnesota Historical Society

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