2. What is Social
Media?
Social Media is a group of
tactics which can be used to
reach out to potential
clients, and can be used to
listen to what people online
are already saying
3. Benefits
•Most tactics are free or
cheap
•Connect with real users
•Track usage and trends
•Tailor the experience on-
the-fly
4. How Should PPT Employ Social Media?
5 Steps
• Redesign User Experience
• Make Organization
Transparent
• Reach Out
• Listen to Conversation
• Tailor Further Plans
5. Redesign User
Experience
•Site layout needs to be
clean and fresh
•Consolidate all social
accounts in one place
•Enable syndication of
content
•Enable commenting
•Enable “tweet us” feature
•Talkingsex.ca redirects to
spiderbytes.
6. Before
•All text
•Too much information on the side
•No “related articles”
•Top and side navigation
•Search could be used more effectively
9. What’s Different?
•Clean blog design
•All social accounts under one
roof
•Ability to comment and give
feedback
•What’s related widget makes
readers stick
•Tags and tweet beat tell
visitors what trends are
happening
•Search queries entire
database on demand
10. Make Organization Transparent
Transparency means bringing people into your
world
• Show Photos on Flickr page of events and staff
• Tweet about events, or office discussions
• Tweet polls to solicit feedback about org
decisions
11.
12. Reach Out
Soliciting opinions in real
time is the best application of
Social Media
•Discussions on Facebook
page
•Twitter form
•Polls
•Comments on Blog
•Provide videos for
commenting
•CRM Solution
13. Facebook
discussions
•Enable fans to comment
on a world of sexuality
related topics
•Solicit opinions from fans
on a variety of subjects
•Discuss political issues
relevant to the organization
14. Twitter
discussions
•Ask followers a question
of the day
•Poll using twtpoll
•Surveys using twtsurvey
15. Enabling
comments
•Comments, “likes”
“response videos” enable
understanding of what the
public wants
• Blog comments can turn
into new posts
•Regular commenters can
be brought in as “experts”
16. CRM: the
next big thing
CRM is not just about
consumer complaints
•Fans have some of the best
ideas
•People like to contribute,
but anonymously
•Identify and solve issues
for clients: you become a
hero
•Keep database of queries
17. Listen to
Conversation
•Analytics- what content is
hot
•Comment/twitter/fb
monitoring: what are the
trends
•Polls: what are people
voting up
•Competitive analysis/
google alerts/conversation
monitoring tools
18. What’s
happening?
One of the benefits of Social
Media is the ability to
gather real data on actual
conversations online
•Measure visits
•Measure trends (twitter)
•Measure frequently
accessed content (blog,
videos, etc.)
19. Tailor
Further Plans
The Web is a living, breathing
organism.
•Take learnings once a
week/month/quarter
•Adjust strategy every
month
•Serve most popular content
to donors
•Report on most popular
content to the board
20. Suggested Tactics
•Redesign blog
•Add discussions and blog/
twitter syndication to
facebook page. Add “videos”
tab to showcase videos
•Revamp twitter strategy.
Use cotweet for multiple
authors
•Open Youtube and Flickr
accounts
•Use a CRM solution
•Employ analytics and
listening tools
