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Social Media for VolunteersPresented by: Susan Chavez, Nonprofit Consultant
Context•   Situation: Effective social networking requires    near 24/7 content creation, interaction and    sentiment mon...
Steps• Production• Remix• Listen• Distribution
Production
Production = Content Development
Developing Content• New project  announcement  • News/info related      to new/ongoing      projects  •   Press releases
Developing Content• Events  • Press releases  • Event reminders  • Post-event wrap    up (i.e. photos,    sponsor thank-  ...
Remix
Remix = Use & modify content for       multiple channels
Blog•   Auto-post to Twitter and/or Facebook    •   Twitterfeed•   Share Widget    •   StumbleUpon, Digg, FB, Twitter, etc.
Facebook•   Update: min. – 2x / week, max. – 1-2 times /    day•   Allow followers to post comments & content    • Monitor...
FacebookNative applications• Photos• Links• Surveys• Notes• Events
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
FacebookThird-party applications•   Networked Blogs•   Involver    •   Twitter for Pages    •   YouTube for Pages    •   S...
Twitter•   Post at least 3-5 times a day•   Don’t be afraid to post an item more than    once•   Ask & thank for retweets•...
Questions?
Listen
Listen = Learn & participate
Blog• Find, read &  comment on other  blogs• Offer to guest blog  on other sites• Participate in a blog  carnival
Facebook• Like or comment  on other NP pages• Share relevant  content from other  NP pages on your  page
Twitter• Create lists• Participate in  relevant tweetchats• DM important  invites/notices• Use a Twitter or  social media ...
TwitterTweetchats• #smNPchat  • For small NPOs looking to create    maximum impact  • Every other Friday, 9 am Pacific• #So...
TwitterDM important invites/notices• Bulk DM  • TweetGuru
Distribution
Distribution = Manage Output
ManagementSocial Media Dashboard•   Post directly to a social media channel of    choice or schedule posts for later dates...
ManagementSocial Media Dashboard•   HootSuite•   CoTweet•   Tweetdeck•   Seesmic
ManagementHootSuite• Pros  • Manage multiple social media tools  • Monitor multiple key terms• Cons  • Multiple member tas...
HootSuite
ManagementCoTweet• Pros    •    Manage multiple social media tools    •    Ideal for team task distribution/    management...
CoTweet
ManagementSeesmic• Pros    •    Manage multiple social media tools    •    Offers Bit.ly integration• Cons    •    Convers...
Seesmic
ManagementTweetdeck• Pros    •    Manage multiple social media tools    •    Functions as a stand-alone application• Cons ...
TweetDeck
Measuring ROISocial MediaMeasurement• Facebook Insights    • Demographics    • Interaction
Measuring ROISocial MediaMeasurement• Twitter    •  Tweetreach    •  Twitter Analyzer    •  Klout    •  PeerIndex
Measuring ROISocial MediaMeasurement• Comprehensive    •  Frogloop ROI       Calculator
Recap       Production = Content DevelopmentRemix = Use & modify content for multiple channels           Listen = Learn & ...
Questions?
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
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Social Media for Volunteers

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Developed for Do Good Lab; presented on Monday, May 23, 2011.

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Social Media for Volunteers

  1. 1. Social Media for VolunteersPresented by: Susan Chavez, Nonprofit Consultant
  2. 2. Context• Situation: Effective social networking requires near 24/7 content creation, interaction and sentiment monitoring• Problem:Volunteers have jobs/school/family/ other and can only devote a limited amount of time• Solution: Develop strategy and choose the right tools
  3. 3. Steps• Production• Remix• Listen• Distribution
  4. 4. Production
  5. 5. Production = Content Development
  6. 6. Developing Content• New project announcement • News/info related to new/ongoing projects • Press releases
  7. 7. Developing Content• Events • Press releases • Event reminders • Post-event wrap up (i.e. photos, sponsor thank- you, fundraising results)
  8. 8. Remix
  9. 9. Remix = Use & modify content for multiple channels
  10. 10. Blog• Auto-post to Twitter and/or Facebook • Twitterfeed• Share Widget • StumbleUpon, Digg, FB, Twitter, etc.
  11. 11. Facebook• Update: min. – 2x / week, max. – 1-2 times / day• Allow followers to post comments & content • Monitor comments & respond• Encourage key supporters to share• Use Facebook fan page applications • Native applications • Consider using third party applications
  12. 12. FacebookNative applications• Photos• Links• Surveys• Notes• Events
  13. 13. Facebook
  14. 14. Facebook
  15. 15. Facebook
  16. 16. Facebook
  17. 17. Facebook
  18. 18. Facebook
  19. 19. FacebookThird-party applications• Networked Blogs• Involver • Twitter for Pages • YouTube for Pages • Static HTML for Pages
  20. 20. Twitter• Post at least 3-5 times a day• Don’t be afraid to post an item more than once• Ask & thank for retweets• Create your own hashtags (Register them on WhatTheTrend.com)
  21. 21. Questions?
  22. 22. Listen
  23. 23. Listen = Learn & participate
  24. 24. Blog• Find, read & comment on other blogs• Offer to guest blog on other sites• Participate in a blog carnival
  25. 25. Facebook• Like or comment on other NP pages• Share relevant content from other NP pages on your page
  26. 26. Twitter• Create lists• Participate in relevant tweetchats• DM important invites/notices• Use a Twitter or social media dashboard
  27. 27. TwitterTweetchats• #smNPchat • For small NPOs looking to create maximum impact • Every other Friday, 9 am Pacific• #SocEntChat • Social entrepreneur chat • 1st Wednesday of every month, 1-3 pm Pacific
  28. 28. TwitterDM important invites/notices• Bulk DM • TweetGuru
  29. 29. Distribution
  30. 30. Distribution = Manage Output
  31. 31. ManagementSocial Media Dashboard• Post directly to a social media channel of choice or schedule posts for later dates.• Monitor mentions and/or monitor search terms of interest• Distribute social media outreach tasks among team• Mobile application for on-the-go management
  32. 32. ManagementSocial Media Dashboard• HootSuite• CoTweet• Tweetdeck• Seesmic
  33. 33. ManagementHootSuite• Pros • Manage multiple social media tools • Monitor multiple key terms• Cons • Multiple member task management requires subscription
  34. 34. HootSuite
  35. 35. ManagementCoTweet• Pros • Manage multiple social media tools • Ideal for team task distribution/ management• Cons • Searches maintained as separate tabs
  36. 36. CoTweet
  37. 37. ManagementSeesmic• Pros • Manage multiple social media tools • Offers Bit.ly integration• Cons • Conversations are difficult to track
  38. 38. Seesmic
  39. 39. ManagementTweetdeck• Pros • Manage multiple social media tools • Functions as a stand-alone application• Cons • Application feature not suited for team work
  40. 40. TweetDeck
  41. 41. Measuring ROISocial MediaMeasurement• Facebook Insights • Demographics • Interaction
  42. 42. Measuring ROISocial MediaMeasurement• Twitter • Tweetreach • Twitter Analyzer • Klout • PeerIndex
  43. 43. Measuring ROISocial MediaMeasurement• Comprehensive • Frogloop ROI Calculator
  44. 44. Recap Production = Content DevelopmentRemix = Use & modify content for multiple channels Listen = Learn & participate Distribution = Manage Output
  45. 45. Questions?

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