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Social Media for Volunteers

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Developed for Do Good Lab; presented on Monday, May 23, 2011.

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Social Media for Volunteers

  1. 1. Social Media for Volunteers Presented by: Susan Chavez, Nonprofit Consultant
  2. 2. Context • Situation: Effective social networking requires near 24/7 content creation, interaction and sentiment monitoring • Problem:Volunteers have jobs/school/family/ other and can only devote a limited amount of time • Solution: Develop strategy and choose the right tools
  3. 3. Steps • Production • Remix • Listen • Distribution
  4. 4. Production
  5. 5. Production = Content Development
  6. 6. Developing Content • New project announcement • News/info related to new/ongoing projects • Press releases
  7. 7. Developing Content • Events • Press releases • Event reminders • Post-event wrap up (i.e. photos, sponsor thank- you, fundraising results)
  8. 8. Remix
  9. 9. Remix = Use & modify content for multiple channels
  10. 10. Blog • Auto-post to Twitter and/or Facebook • Twitterfeed • Share Widget • StumbleUpon, Digg, FB, Twitter, etc.
  11. 11. Facebook • Update: min. – 2x / week, max. – 1-2 times / day • Allow followers to post comments & content • Monitor comments & respond • Encourage key supporters to share • Use Facebook fan page applications • Native applications • Consider using third party applications
  12. 12. Facebook Native applications • Photos • Links • Surveys • Notes • Events
  13. 13. Facebook
  14. 14. Facebook
  15. 15. Facebook
  16. 16. Facebook
  17. 17. Facebook
  18. 18. Facebook
  19. 19. Facebook Third-party applications • Networked Blogs • Involver • Twitter for Pages • YouTube for Pages • Static HTML for Pages
  20. 20. Twitter • Post at least 3-5 times a day • Don’t be afraid to post an item more than once • Ask & thank for retweets • Create your own hashtags (Register them on WhatTheTrend.com)
  21. 21. Questions?
  22. 22. Listen
  23. 23. Listen = Learn & participate
  24. 24. Blog • Find, read & comment on other blogs • Offer to guest blog on other sites • Participate in a blog carnival
  25. 25. Facebook • Like or comment on other NP pages • Share relevant content from other NP pages on your page
  26. 26. Twitter • Create lists • Participate in relevant tweetchats • DM important invites/notices • Use a Twitter or social media dashboard
  27. 27. Twitter Tweetchats • #smNPchat • For small NPOs looking to create maximum impact • Every other Friday, 9 am Pacific • #SocEntChat • Social entrepreneur chat • 1st Wednesday of every month, 1-3 pm Pacific
  28. 28. Twitter DM important invites/ notices • Bulk DM • TweetGuru
  29. 29. Distribution
  30. 30. Distribution = Manage Output
  31. 31. Management Social Media Dashboard • Post directly to a social media channel of choice or schedule posts for later dates. • Monitor mentions and/or monitor search terms of interest • Distribute social media outreach tasks among team • Mobile application for on-the-go management
  32. 32. Management Social Media Dashboard • HootSuite • CoTweet • Tweetdeck • Seesmic
  33. 33. Management HootSuite • Pros • Manage multiple social media tools • Monitor multiple key terms • Cons • Multiple member task management requires subscription
  34. 34. HootSuite
  35. 35. Management CoTweet • Pros • Manage multiple social media tools • Ideal for team task distribution/ management • Cons • Searches maintained as separate tabs
  36. 36. CoTweet
  37. 37. Management Seesmic • Pros • Manage multiple social media tools • Offers Bit.ly integration • Cons • Conversations are difficult to track
  38. 38. Seesmic
  39. 39. Management Tweetdeck • Pros • Manage multiple social media tools • Functions as a stand-alone application • Cons • Application feature not suited for team work
  40. 40. TweetDeck
  41. 41. Measuring ROI Social Media Measurement • Facebook Insights • Demographics • Interaction
  42. 42. Measuring ROI Social Media Measurement • Twitter • Tweetreach • Twitter Analyzer • Klout • PeerIndex
  43. 43. Measuring ROI Social Media Measurement • Comprehensive • Frogloop ROI Calculator
  44. 44. Recap Production = Content Development Remix = Use & modify content for multiple channels Listen = Learn & participate Distribution = Manage Output
  45. 45. Questions?

Editor's Notes

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  • Blog already has great content, these are other ideas....\n
  • Post-event wrap up is something many, even pro-staffed orgs, overlook\n
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  • Take your strong suit, blog, and push out content\n
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  • Best practices\n
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  • Best practices\n
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  • DM: Reach out directly to your strongest supporters\n
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