2. Mast head Skyline
Tag line
Main image
Main cover
line
Cover lines Barcode, price,
issue number
Buzz word
3. The mast head is large, bold and The skyline above the
also appears to be smashed masthead demonstrates
reflecting the style of the that it is important
magazine and also relating to information and what
their target audience. It also bands the magazine has in
connotes rebellion and youth. the issue encouraging the
The exclamation mark as well reader to see what the
reflects that the magazine is a articles with the bands are
rock music magazine. about.
The font on the magazine
The main image is centered in is simple and clear making
the middle and has a 3D it easy to read. It also uses
aspect to it as it is placed over red, green, yellow and
the mast head and all the white which contrasts
members are also looking with the simple black and
directly at the potential buying white background and
attracting them to buy the clothing colour of the
magazine. band making the text easy
to read and also makes it
The main cover line is large and stand out.
bold and placed out across the
page on the band making it clear The buzzword “free”
to the reader that it is the band’s stands out on the
name and that is the main article. magazine cover due to the
The white and yellow contrasts bright vibrant red colour
with the dark clothing of the contrasting with the darker
band making it eye catching to colours. This makes it
the reader. The description more noticeable for the
about the main cover line is very reader and they will think
bold using powerful words they are getting something
“hotshots” without saying much extra for buying the
about the article it’s self making magazine, encouraging
the reader wanting to find out them to purchase it.
more.
4. The mast head is very eye
catching due to the large The skyline is the most noticeable
bold font and the bright part on magazines so NME have
vibrant red colour. It is also used large bold black font
positioned to the left unlike contrasting with the grey
other magazines which background making it stand out to
conventionally place the the potential buyer.
mast head in the centre.
This allows more room for
The main cover line is the most
the main image and
eye catching aspect of the
skyline.
magazine cover. The font is the
largest and is centered in the
The puff is a part of the middle taking up the majority of
skyline making it space immediately catching the
noticeable; it also looks like reader’s attention. The bright
it has been stuck on as it pink word “Paramore” shows the
overlaps some font slightly. reader that it is the main image’s
It also uses buzz words band name and also contrasts
“BIGGER” encouraging the with the black clothing of the
potential buyer to find out band making it stand out. The
more and attracts them to description of the main cover
the article. line uses two strong words:
“guns, God” both words are
The cover lines follow typical powerful and contrasting which
conventions of other draws attention. It also asks the
magazines; using bold fonts reader a question “will you?”
corresponding with the colour this makes it personal as the
theme of the magazine cover. word you relates directly to the
It also has an extra cover line reader, encouraging them to
titled with buzz word answer the question and overall
“+plus+” which shows the purchasing the magazine. This is
audience five bands featuring a good mode of address as it
in the issue showing the creates a relationship with the
potential buyer that there is potential buying and creates
even more content with the “prosumers”.
issue.
5. The mast head is very eye
catching and noticeable to The skyline is the area of the
the potential buyer as it is magazine the audience see first
large and uses a vibrant red so Q have used this to their
square background advantage and used a very
contrasting with the white powerful sentence saying that
“Q” which all together Q music magazine is the UK’s
contrast with the darker biggest music magazine. The
colours in the main image encourages potential buyers as
and background. it makes the magazine stand
out from the rest and suggests
The main image is very that it is the best.
striking as it is a close up
of “Michael Jackson”
this is more powerful as The cover lines are fairly simple
it is more in the readers but effective as they are eye
face compared to typical catching , the contrasting red
conventions of medium line also corresponds with the
shots. The sun glasses colour theme of the cover but
also conatates also helps readers identify the
celebrities and hiding different articles. The buzz
their identity relating to word “plus” also stands out on
the main cover line the magazine cover and shows
“Michael Jackson readers that there is even more
unmasked, inside his content in the issue.
mad, bad world”. This
suggests to the reader
that the article explains
secrets about Michael The puff with the buzz word
Jackson's life which no- “ROCK!” encourages readers
one knows about, to find out more and it looks
encouraging the as if it has been stuck on the
potential buyer to find cover suggesting that is a
out more. special feature to the issue.
6. The mast head follows The puff really stands out on the
typical conventions of cover page as it is the only yellow
magazine front covers, by feature which contrasts with the
placing it in the centre and black and red colour theme. The
having large font. The font word “FREE” also encourages
however is clearly aimed at potential buyers as it informs
their target audience and them that they will be receiving
looks like blood dripping an extra thing when purchasing
which portrays the type of the magazine.
magazine metal hammer
is. The colour theme also
portrays the type of The main image is very
audience they are trying to powerful as it is a close up of
attract by using red, black the bands faces . The mise en
and white all colours which scene also works to make it
are related to metal music. powerful as their clothing is all
black which emerges them with
the background so it is just
The cover lines follow the their faces on show, giving it a
colour theme and also sinister look reflecting on the
typical magazine genre of music the band are.
conventions. However This is also shown with words
the cover lines are very “kill” and also the use the
short with little bands facial expressions – all
description which showing threatening looks and
encourages the reader to emotions.
find out what else is in
the magazine. There is
The puff looks as if it has been
also a “+” sign
stamped onto the magazine
symbolizing extra content
suggesting that it is a special
which is in the issue, all
feature to the magazine
this being bands, this
encouraging the reader to find
allows potential buyers to
out more
establish what artists are
in the issue.
Publisher, barcode, issue number
and price.
7. Image of front cover Metal Hammer’s
contents page includes a
Metal hammer follows typical letter from the editor.
conventions of music This establishes a
magazines by placing the table relationship between
of contents in the top left the reader and the
corner. This makes it easy magazine. It also makes
visible for the reader when it more personal
flicking through the magazine. especially with the use
Unlike other magazines Metal of the pictures of the
Hammer does not divide the editor himself and a
contents into categories, signature
however it is a niche market
magazine so there is less need The space on the
to as the majority of the contents page is used
articles will be metal music. well as it includes all the
However the use of font makes necessary features of a
it easy recognisable to contents page including
establish the different articles a letter from the editor,
with the large bold title and puffs, buzz words and
small font description images from the
underneath. articles. The colour
theme also reflects the
The four images make it clear genre of music
to the reader that they are the magazine Metal
four main cover lines of the Hammer is. Red
article. The create visual representing blood and
imagination for the reader and black is associated with
encourages them to find out metal music.
what the article itself is about.
They also include buzz words
The puff appears to be
such as “plus” which indicate
blood dripping which
to the reader that there is
reflects the genre of the
extra content in the magazine
music the magazine
consists of – metal
music.
8.
9. The main image Another main
of the article is aspect to the
very eye catching article is the
as it takes up the title; it’s large
majority of the and bold with a
space across two contrasting blue
pages. The high colour on the
angle of the bands clothing.
band makes it The title makes
stand out as well it clear to the
as they’re facial reader that it is
expressions. the bands name
Their emotions
lead the reader The standfirst is
ideas and moods very eye
about the article catching
it’s self. because the
The pull quote black font
attracts reader’s contrasts with
attention as it is the white
in the largest background of
font in the body the text. It gives
of text. It also a brief insight
has humour to it to the article
so when the which draws
reader reads it; it the readers to
will encourage the article. It is
them to read the also finished
whole article. It with ellipsis
also stands out which
as the text is in a encourages the
white font reader to carry
contrasting with on reading the
the black article.
background. The drop capital is conventionally used in magazines to indicate to the reader where the article begins.
The image also laid out over both pages because the band consists of 5 members.
10. There is use of
intersexuality as The standfirst is
vibe have used used to give a
reference the brief insight to
artists songs as the article and to
the article title. encourage the
audience to read
the article. Vibe
The drop capital is have bolded and
used to indicate used blue font
to the audience on the artists
where the article name to make it
begins. Vibe also clear to the
follow magazine reader that that
conventions and is her name. It
start the article on also asks the
the second page. reader a
question which
not only
encourages the
Vibe have not audience to read
used any pull on but also
quotes to draw makes it more
the audience to personal to the
the article. reader.
The main image of Florence is placed in front of the words USA which suggest that she is taking over the united states as she is standing up
straight and powerful in front of the words. The image also fills up the whole first page and her clothing and hair make her stand out against the
background and make her eye catching. The use of the American flag is also significant as vibe have decided not to show the blue area’s to keep
a basic colour scheme to the article.
11. Kerrang The standfirst
have used is used to
a pull give a short
quote as introduction
the article to the article.
title this Kerrang!
make is Have made
stand out there’s very
and also brief and
encourages have also
the reader ended it with
to read the ellipsis which
article. It encourages
has also the reader to
used carry on
contrasting reading the
colours on article and to
the grey find out
backgroun more.
d making it
stand out The use of a
further. black and
white image
The buzz does not
word draw
“exclusive” attention
is used to away from
draw the the article
audience in and contrasts
further and with the
gives the vibrant red
article a font making
selling the text stand
point The main image is spread across both pages because there are five members in the band, it also shows the out more.
within the reader that both pages are related. The composition of the band members suggest that the man in the middle
magazine at the front is the lead singer and also that he is the most important member as the rest are all stood behind
itself. him.
12. “News” shows By using a pull
that Kerrang! quote as the
have organized title it attracts
the magazine the audience’s
into categories attention and
and also that encourages
they have a them to read
good the article.
magazine
structure.
The arrow The standfirst
pointing with informs the
“world reader a brief
exclusive” outline of the
not only tells article, it is
the reader ended with
that it is a key ellipsis which
selling point draws the
to the audience to
magazine it read further.
points to the
article.
The colour
scheme of
black, red
and white The white
suggests the banner gives
genre of the the audience
band as these further
colours are information
typically about “MCR”
associated
with The use of a wide range of images from live pictures to pictures in the studio show that kerrang
rock/metal are keen to keep their prosumers happy as they would be interested in the production side as
music. well as the live side.
13. The main
image is
very eye
catching as What I
because of noticed
the way it is straight away
edited. The is that rock
way the girl sound have
is placed at not used any
the front in pull quotes
the middle for this
and is the article.
only However
member of there is a
the band in stand first
colour which gives
suggests to the reader a
the brief
audience explanation
that she is about the
the lead article and
singer and encourages
also that them to read
she is the further. The
most way the text
important. is placed is
However it also
could also interesting
suggest that and eye
she is the catching and
member curves with
being the mans
interviewed body shape.
for the
magazine. The title is very eye catching as it contrasts with the black and white background and
also co-ordinates with the lead singers hair. The font also appears to have a smashed
look suggesting the genre of the band to be rock/metal.
14. 6. Which of these
1. How old are you? 4. How do you prefer to
magazines are you most
a) 13-18 listen to music?
likely to purchase?
b) 19-24 a) Radio
a) Kerrang!
c) 25-30 b) Mp3 player
b) NME
d) 31+ c) Phone
c) Q
d) iTunes
d) Rolling stone
2. What is your favourite e) Live event
genre of music? Other – Please specify
7. How much would you
a) Pop consider to be a
b) Metal suitable price for a
c) Indie 5. When purchasing a music music magazine?
d) Rock magazine which aspect a) £1
e) Country encourages you to buy it b) £1.50 - £2.00
f) Dubstep most? c) £2.50 - £3
Other – Please specify a) Front cover d) £3+
b) Interviews
3. List 5 of your favourite c) Bands/artists featuring
band/artists: d) Latest news 8.What tribe are you?
e) Free posters (findyourtribe.co.uk)
15. I will carry my questionnaire out amongst my class mates and also other friends all aged
between 16-19 year olds as this is my planned target market for my final magazine.
However I will also carry out further research into different age groups and backgrounds
by using surveymonkey.com and posting the survey on social networks such as Twitter
and Facebook. This will give me a broader range of results and make them less biased.
Here is what my survey looks like on surveymonkey.com, I am pleased as it is simple
to fill in and not time consuming suggesting more people are likely to fill it in.
Here is the link: http://www.surveymonkey.com/s/C8Y8RLZ
16. I received 14 responses from surveymonkey.com and 9 from my class mates and friends. I am pleased as
this is roughly equal so my results won’t be one sided/biased. It is also a good number of results as I will
have a wide range of answers.
2. What is your The majority of
1. How old are The results showed
favourite genre of
people preferred
that the majority of metal, rock and
you? people questioned music? other. The other
were ages 13-18. results included
13-18 This shows that this Pop “grunge, hardcore
age group use social Metal and post-
19-24 networking sites hardcore” I am
most making a good Indie pleased with this
25-30
target market. Rock as these are the
31+ genres I want my
Country
magazine to
Dubstep include.
Other
3. List 5 of your favourite bands/artists
Red Hot Chilli Peppers, Evanescence, Rammstein, He is We, Avenged Sevenfold, Heart In Hand, The Ghost
Inside, The Amity Affliction, For The Fallen Dreams, Nirvana, Children of Bodom, Nightwish, Foo Fighters, Lacuna
Coil, Bury Tomorrow, While She Sleeps, This Or The Apocalypse, A Day To Remember, Paramore, You Me At
Six, Amy Winehouse, Crystal Castles, Asking Alexandria, Ed Sheeran, Example, Rihanna, Two Door Cinema
Club, The Wombats, Metallica, Weezer, Alice in Chains, Iron Maiden, Pearl Jam, Lostprophets, The
Blackout, Falling In Reverse.
I bolded the bands/artists which occurred more than once. Immediately I noticed the majority of the bands
shown were metal/rock/pop-punk genre which Kerrang! and Rock sound (the two magazine’s I’ve been focusing
on) feature in their magazines. I am pleased at this shows there is a good target market of that genre.
17. 4. How do you prefer to listen to music? (multiple choice)
Radio
Mp3 Player
Phone
iTunes
Live event
Other
The results show that they most prefer to go to live events which show they are prosumers and also
mp3 players which suggest they are interested in technology and use it regularly.
When purchasing a music magazine which aspect encourages you to buy it
most? (multiple choice) Front cover
Interviews
Bands/Artists feauturing in the issue
Latest news
Free posters
The results show that bands/artists featuring in the issue is the main aspect an audience look for when
purchasing a music magazine as it received 46% overall. Also latest news and front cover are main
features they look at.
18. 6. Which of these 7. How much would The majority said
I was presently £1.50 -£2 is a
magazines are you most you consider to be a
surprised by how suitable price for a
likely to purchase? many chose suitable price for a music
Kerrang! music magazine? magazine, which I
Magazine, as this is also consider to be
a the magazine I suitable. None said
Kerrang want to focus my £1 £1 which shows
inspiration from.
NME £1.50 - £2 loyalty to the music
68% said they were magazine industry
Q most likely to £2.50 - £3
as they feel they
Rolling Stone purchase it which £3+ should spend more.
shows a strong
target market for
that genre.
50% received “mosher” which is
8. What tribe are you? Mosher the same as I received. This
Mosher: 8 Indie kid means that I have I could have a
Indie: 3 Grunger better relationship between my
Scene kid: 1 Goth
potential. It is also described as
Goth: 1 listening to metal and rock music
Scene Kid
Grunger: 2 which is the type of genre I want
to target with my magazine.
19. After filling in the online questionnaire, I received “mosher” as my tribe. A mosher is named
after a mosh pit and is known for their great love in music and is mainstream alternative.
I am pleased with this outcome, especially as the majority of people from my questionnaire
also received this. They also said they read “Kerrang!” magazine most which is the type of
magazine I would like to base mine around. Mosher's are associated with this magazine so it
mean’s I have a good understanding about the genre of music. It also means I could
establish a good relationship between the target audience and myself.
Type of bands associated with “mosher: Metallica, Guns N Roses, AC/DC, Architects, Alice In
Chains, Rammstein, Slipknot and many more.
20. Feedback, News, celeb News, twe
Vodaphone New music Competition
emails and ral All time
T-mobile Cont advert Gallows Gallows – Mallory and Incubus ets of the
updates bore, comp low tour album week, com
advert ents article article knox
etition dates advert ic strip
article
1 2 3 4 5 6 7 8 9 10 11
East pack Live Live Live Live Enter
Opeth Live Tour and Enter
antidote You me at review – review – review – review - shikari Enter
tour dates review - album shikari
tour six tour Foo Foo Asking Evarose article shikari
Weezer adverts article
dates dates fighters fighters alexandria article
12 13 14 15 16 17 18 19 20 21 22 23
Enter Enter Iron
Poster 30 facts
shikari shikari maiden Machine Poster Poster Poster Poster Poster Poster
by Jared
article article tour dates head tour
Leto
dates
24 25 26 27 28 29 30 31 32 33 34 35
Various Festival Alkaline Linkin Troy Japanese Various Various
Alkaline Linkin park BVB album Japanese
tour dates ticket trio article park sanders voyeurs band tour band tour
trio article article advert voyeurs
advert article article article dates dates
article
36 37 38 39 40 41 42 43 44 45 46 47
Incubus Various Various Various Subscripti Various
Gig guide Gig guide Gig guide Gig guide Clothing
album album album band tour on advert band tour
brand
review reviews reviews dates dates
adverts
48 49 50 51 52 53 54 55 56 57 58
