Youthopia Communications - Corporate Presentation

1. Strategic Marketing, Promotion,
and Design Concepts
for Today’s Youth
Prepared and presented by:
Pascale LeBlanc
YOUTHOPIA Communications
2007

2. Making Youth
The Focus
WHO WE ARE!
Creative strategic thinkers
Marketing, promotional & PR practitioners driven by business goals
Interactive lifestyle project managers
Youth environment designers
Youth fans

3. Making Youth
The Focus
OUR APPROACH
We create bold strategies.
We lead with the development of new concepts.
We optimize brands.
We evaluate concepts and strategies.
We conduct feasibility assessments.
We identify and evaluate retail best practices.

4. Making Youth
The Focus
OUR SERVICES
Creative interactive original concepts
Youth relevant concept and execution (Branding, Marketing, Promotion & PR).
Youth Environment Design
Environmental design for retailers, manufacturers, and consumers including
all marketing elements.
Strategic grassroots, promotional, and PR program & planning
Reinforce and create powerful connections with today’s families to optimize
marketing spending to establish and develop brand culture, attributes and
benefits.
Lifestyle event marketing, planning, and coordination from street up
Create, design and organize interactive marketing and promotional lifestyle
projects and events (on-site and online).
Insight into the Canadian and Quebec Youth markets

5. Making Youth
The Focus
WHAT WE DO!
We make it easy for you!
Integrate the concept of youth marketing and design intelligence to
include youth and family needs — and meet them.
Use a wide-angle gender lens to review all your company’s practices
and processes such as:
Market research methodology
Product development
Marketing programs, advertising, and customer service training
Build relevant training materials for sales, marketing and
communications to help your organization create gender
intelligent customer touch points — your customer service staff.
Offer trend and design guerrilla research.

6. Making Youth
The Focus
GROW CUSTOMER RELATIONSHIPS
Target Customers
Find the elusive target audience on the go
Target youth and family
Acquisition
Convert attraction with relevant offers into sales
Direct Mail, Flyers, and POS offers
Service
Ingrain and enhance customer service philosophy on the store floor
Retention
Targeted promotions based on customer knowledge, life events and seasons

7. Making Youth
The Focus
YOUTH
ENVIRONMENT DESIGN
The Chameleon Design Process
The translation of youth marketing intelligence into trend-relevant
environments.
5 Key Principles
Reveal your true colors
Remain intuitive
Seek an emotional response from your targeted audience
Keep your eyes on the bigger picture
Develop a symbiotic relationship with your targeted audience

8. Making Youth
The Focus
YOUTH
ENVIRONMENT DESIGN
Process
Assessment
Assess the brand identity and the environment in which it will be represented,
to create an enduring source of inspiration for the targeted audience
(your brand ambassadors).
Concept Planning and Design
Environment
Floor Planning
Fixturing and Merchandising
In-store Marketing (visual and signing components)
We harmonize all related branding elements to achieve a seamless
and flawless execution

9. Making Youth
The Focus
RESOURCES
Kids, tweens & teens
Our team (Canadian & European)
Guerrilla Marketing Research
Youth Newsletters
Youth & Design Trends
Market research companies
Youth Studies

10. Making Youth
The Focus
HOW Will Help You REACH and
CONNECT with Family and Youth?
Provide focused creative concepts that prioritize key brand messages
for family and youth via one-to-one interactions.
Foster and produce profitable store traffic with relevant retail
environment designs for your retail stores and consumers to hold.
Create targeted messages using interactive media channels and on-site events.
Enrich and enhance your reach to target market segments through your
customer database.
Create relevant lifestyle marketing events to enrich original communication
concepts.

11. Making Youth
The Focus
OUR CLIENTS

12. Making Youth
The Focus
YOUTHOPIA Communications
Pascale LeBlanc
Youth Communication Strategist
Cell: 416.669.3030
E: pascale.leblanc@gmail.com