The document provides assessment and feedback for a student advertising pitch presentation. It assesses the student against various criteria on a scale of Pass, Merit, Distinction. The student's product was gum called Chew Goo Gum. They communicated their information clearly but could have researched rivals more. They used software like Prezi and Photoshop effectively in their presentation. Eye contact was good but more preparation was needed to answer questions. The written marketing campaign design was clear. Spelling and grammar were checked. The action plan advises more script preparation and details on how ads were made and targeting. The student understands they must act on the feedback to improve, particularly adding more depth for a distinction grade.

1. Providing Evidence for Unit 1: P4, M4, D4. Unit 2: P1, M1, D1, P2, M2, D2, P3, M3, D3, P4, M4, D4,
P5, M5, D5. Unit 4: P3, M3, D3.
The Advertising Pitch Teacher Assessment
Their Product: Chew Goo Gum
Grading Criteria Comments Grade
P1, M1, D1
Have they communicated
information and ideas in
discussions about media
production with sufficient
clarity to be understood
Good slogan and target
audience identified.
Research into rival
products could have been
more in-depth.
Merit
P2, M2, D2
Have they used software to
create their presentation?
Good use of prezi,
photoshop, and premier
Merit
P3, M3, D3
Have they addressed and
interacted with the
audience appropriately
Good use of eye contact.
More preparation for
questions needed.
Merit
P4, M4, D4
Have they presented
information and ideas for
media production
appropriately in written
formats with sufficient clarity
to be understood
Good clear design
throughout with a clear
marketing campaign.
Merit
P5, M5, D5
Have they checked their
presentation for spelling,
grammar etc
Yes Merit
Action Plan (to improve grade):
 Good use of script and great eye contact throughout.
 Did answer questions but more preparation could have helped here.
 To get a distinction you need to re-do a prezi and script adding more detail about
how you made your adverts and your target audience.
I understand the contents of this action plan and realise that it is up to me to act on the advice
given
Student Signature: Date:
Assessor name: AJO
Date: 02/12/13
Assessor signature:
Internal Verification: MDR
Date: 21/11/13
IV signature:
Members of the group:
Beatrice Betsy and Maisie Cookson
Merit