Marketing Of Ufone

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Ufone GSM is a Pakistani GSM cellular service provider. It is one of the five major GSM Mobile companies in Pakistan. In January 2001 Pak Telecom Mobile Limited (PTML) a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) started its operations under the brand name ‘Ufone’

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Marketing Of Ufone

  1. 1. IN THE NAME OF ALLAH THE MOST BENEFICENT AND MERCIFUL
  2. 2. PRESENTATION ON MARKETING OF
  3. 3. PRESENTED BY: • FARAH JAVED • HUZAFA FIRDOUS • AYSHA NOREEN • M.NADIRKHALIL • MUHAMMAD RIZWAN 08 19 20 30 46
  4. 4. CONTENTS • INTRODUCTION AND HISTORY • COMPANY PROFILE • MARKET SEGMENTATION • PRODUCTS AND PRICING • PROMOTIONAL ACTIVITIES • CONCLUSION
  5. 5. INRODUCTION AND HISTORY • Ufone GSM is a Pakistani GSM cellular service provider. • It is one of the five major GSM Mobile companies in Pakistan. • Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most
  6. 6. INRODUCTION AND HISTORY • In January 2001 Pak Telecom Mobile Limited (PTML) a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) started its operations under the brand name ‘Ufone’. • After the partial privatization of the parent company PTCL, 26% of shares and control was sold to Etisalat and Ufone became a part of the Emirates Telecommunication Corporation Group. • In 2012 Ufone launched their social networking service for their Ufone customers Club Ufone, available in English and Urdu languages.
  7. 7. COMPANY PROFILE TOP MANAGEMENT •CEO Mr. ABDUL AZIZ •V.P Mr. ASHER YAQUB •CMO Mr. AKBAR KHAN •SME Mr. WAQAS ANJUM
  8. 8. COMPANY PROFILE •OPERATORS NAME: •OFFICIAL NAME: •STARTED: •TECHNOLOGY: •GOVERNED BY: •TYPE: •INDUSTRY: •GENRE: PTCL PTML JANUARY 2001 GSM/900 ETISALAT(SINE 2006) PRIVATE TELECOMUNICATION SUBSIDIARY
  9. 9. COMPANY PROFILE • HEADQUARTERS: ISLAMABAD PAKISTAN 13-B, F-7 MARKAZ • AREAS SERVED: 2336 CITIES ALL NATIONAL HIGHWAYS ALL MOTERWAYS • REVENUE: 25 BILLION 2012 • WEBSITE: WWW.UFONE.COM
  10. 10. SLOGAN • IT,S ALL ABOUT YOU.
  11. 11. MISSION STATEMENT • TO BE THE BEST CELLULAR OPTION FOR YOU
  12. 12. MISSION OF UFONE • UFONE MISSION IS TO PROVIDE BEST SERVICES WITH BEST COVERAGE THAT WOULD EVENTUALLY GENERATE PROFIT FOR THE COMPANY AND ITS STKEHOLDRS
  13. 13. MARKET SEGMENTATION • YOUTH • CORPORATE CLASS • LADIES • SOCIO ECONOMC CLASS • OTHERS
  14. 14. PRODUCTS AND PRICING HAND SETS •UFONE OFFERINF TWO TYPES OF HAND SETS •BLACK BERRY •BASIC PHONES •STANDERD COMPANY PRICES ARE CHARGED AS WELL AS UFONE GIVES SPECIAL CALL DISCOUNTS ANS INTERNET OFFERS
  15. 15. PRODUCTS AND PRICING • CELLULAR CONECTIONS • PREPAID • POSTPAID
  16. 16. YOUTH PACKAGE •    Uth Pack    Uth Student Offer    Uth Olaround    Uth Dabangg Hour Offer    Uth Champion Offer    Uth Dhansoo Offer    Uth Futura •    Uth MMS    Uth Postpay    Uth Sasta SMS    Uth SMS Offer    Uth Non-Stop Offer    Full Time Mufta Offer    Futsal
  17. 17. PRODUCTS AND PRICING PREPAID •TARGET MARKET IS YOUTH •PREPAID OFFER FOLLOWING TARIFF PLANS • 30 SECOND PACKAGE,UTH NON STOP OFFER,UWON,TENSION FREE BASIC PACKAGE,LADY'S PACKAGE,UWON SUPER CALL,LIFE PLUS,UCIRCLE LIFE PLUS •YOUTH PACKAGE •LOCATION BASED OFFERS •RECHARGE OPTIONS
  18. 18. PRODUCTS AND PRICING POSTPAID •TARGET MARKET IS BUSINESS AND CORPORATE CLASS •POSTPAID OFFER FOLLOWING TARIFF PLANS •U49,U249,U549,U999,U1499,U1999,UU3999 •BOUNDLESS ROAMING •VALUE ADDED SERVICES •PAYMENT CHOICES
  19. 19. PROMOTIONAL ACTIVITIES • UFONE IS A HEAVY SPENDER ON ADVERTISEMENTS. • UFONE HAS ITS OWN ADVERTISING DEPARTMENT BECAUSE ITS PACKAGES CHANGE BY TIME TO TIME • UFONE’S ADVERTISING OBJECTIVES • UFONE’S ADVERTISING BUDGET
  20. 20. PROMOTIONAL ACTIVITIES •  MESSAGE CONTENT OF ADVETISEMENT • MARKETERS INFORM ADVERTISING DEPARTMENT BEFORE LAUNCHING NEW PACKAGE AND GIVE A TIME LIMIT.
  21. 21. PROMOTIONAL ACTIVITIES • UFONE’S FORMER POSITIONING STATEMENT “ EVERYBODY LOVES TO UFONE PREPAY “ • UFONE’S NEW POSITIONING STATEMENT “ IT’S ALL ABOUT U”
  22. 22. PROMOTIONAL ACTIVITIES • UFONE’S OLD LOGO • UFONE’S NEW LOGO
  23. 23. PROMOTIONAL ACTIVITIES • UFONE ADVERTISE IN THE FOLLOWING MEDIA TYPES • PRINT MEDIA • BROADCAST MEDIA • DISPLAY MEDIA • ONLINE MEDIA EVENTS • SPECIAL VEHICLES
  24. 24. CONCLUSION • BY KEENLY ANALYZING THE MARKETING OF UFONE, WE GROUP MEMBER AGREE THAT UFONE IS PENETRATING ITS MARKET BY TAKING RISKS AND AGGRESSIVELY PROMOTING & ADVERTISING ITSELF WE CAME THROUGH UNCONVENTIONAL STRATEGIES AND AD CAMPAIGNS WHILE WORKING ON THIS REPORT. WE BELIEVE THAT MOBILE SERVICES ARE THE TOUGHEST MARKET TO ENTER AND SURVIVE. AND IN THIS TOUGH MARKET UFONE ISN’T ONLY SURVIVING BUT GROWING AT AN EXCEPTIONAL RATE.
  25. 25. CONCLUSION • UFONE IS USING HUMOROUS THEME IN ITS ADS WHICH HAS BECOME ITS BENCHMARK. PEOPLE ENJOY WATCHING, DISCUSSING AND FOLLOWING UFONE ADS THE MOST. AND IT IS THE BIGGEST ACHIEVEMENT OF UFONE IN RECENT TIMES. WE WISH A VERY BEST OF LUCK TO UFONE. MAY IT PROGRESS IN THIS FIELD AND ACHIEVE ITS DESIRED GOALS.
  26. 26. Thank You

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