This is the infographic that accommodates the research done in the BTC White Paper.

1. Infographic
IN WHAT WAYS CAN CAUSE MARKETING INFLUENCE THE
WAY IN WHICH CONSUMERS PURCHASE?
SECONDARY DATA
vs.
PRIMARY DATA
SOCIAL MEDIA
IN DEPTH INTERVIEW
“I need to be convinced
by the cause just as much
as I need to be convinced
of the product.”
are more likely
to purchase
CAUSE RELATED
apparel at a
FUNDRAISING
EVENT
5 OUT OF 10
RESPONDANTS
To understand the role in which social
media plays in brand development.
RESEARCH OBJECTIVES:
To investigate purchasing trends of
a socially aware consumer.
Research geographical locations
where there is a higher demand for
cause related products.
To find out the influence celebrity
endorsements have on consumer
purchase behavior.
To asses the different factors that
influence consumer purchases in
relation to philanthropic causes.
0%
10%
20%
30%
40%
50%
60%
70%
Most Important Important Less Important Least Important
Level of Importance:
Purchasing a Product that Supports a Cause
I am more
willing to
purchase from
a socially-
responsible
company
49%
I feel better buying
from a company
that supports a
cause
51%
http://academic.mintel.com/download/pdf/social_media_infographic/679826/
were motivated to learn
more about BowTie Cause
after watching a celebrity
endorsement clip
72%of respondents
Monica Khosa, RaShelle Garton,
Hyejin Cho, Sami Martini, Ryan Milord
0
5
10
15
20
25
0-5 6-10 11-15 16-20 20+
Miles Willing to Travel for
Philanthropic Events Number of
People
GEOGRAPHICAL
CELEBRITY ENDORSEMENT
miles
numberofpeople
PURCHASING IN RELATION
TO A CAUSE
PURCHASING TRENDS