Marketing Research

1. NOAH Enterprise
Group name : KB T16
Group 8
Member Name & ID
1. Ali raza ID [21088465]
2. Md Tajul Islam ID [21061920]

2. 
Market research is the most common way of social event data
about your objective market and purchasers to check the
outcome of another item, assist your group with working on a
current item, or study brand insight to guarantee that your
group is actually imparting the worth of your association.
Market research is useful for addressing a variety of industry-
related concerns, but it isn't quite a panacea that marketers
can use to predict customer behavior. Market analysts may
examine numerous components of the market for weeks or
even months before adequately describing the competitive
environment.
Introduction

3. 
NOAH offers a daycare welfare service in Luton, street outreach and
resettlement/reconnection services throughout Bedfordshire, arranges training in
life and basic skills, and combines that with a Social Enterprise that trades in
restored furniture and white goods as well as the conventional charity shop
retailing clothing and bric-a-brac items. This social enterprise is an important part
of NOAH's comprehensive strategy for assisting people who are severely socially
excluded in enhancing the quality of their lives, in addition to producing income. It
gives them structure where there was formerly chaos, skills and work experience
where there had been long-term unemployment, and an empathic social
environment, all of which work together to boost the participants' self-confidence,
esteem, and respect.
Individuals who are underestimated by society can get comprehensive help from
NOAH. We achieve this through a mix of road outreach (getting individuals living
in the city to utilize our administrations), government assistance (essential - food,
dress, and individual cleanliness; valuable - GP medical procedure, versatile
dentistry, psychological wellness center, tracking down convenience, exhortation
on planning and overseeing scant pay, sporting treatments), preparing (in
fundamental, life, and professional abilities), and work insight (warehousing,
driver's colleague, carpentry, administration engineer
Marketed research

4. 
It is important because you can learn crucial information
about your sector and the marketplace through market
research. It might help you learn how your target customers
and clients see your company. It can help you understand
how you stack up against the competition, how to deal with
them, and how to plan your subsequent course of action.
Market research may be quite useful when producing your
products and services, putting them on the market, and
promoting them to clients.
Why market research is important?

5. 
Two strategies
Their 2021–2026 plans take into account the new socioeconomic circumstances they are in,
including the Brexit and avian influenza virus (COVID-19) pandemic. They will roll out
new initiatives tailored to young people whose career aspirations were derailed by the
pandemic and to migrants looking for assistance finding housing and employment. In
order to offer more chances for vocational training and to generate income, they will
expand their social enterprises. Naturally, they will continue to support those who are
experiencing extreme hardship because they are determined to never stop learning and to
never abandon anyone who needs their help.
People can read about some of these inspirational individuals' tales in this Strategic Plan
thanks to NOAH's brilliant, devoted employees and volunteers, who have the honor of
working with a large number of inspiring people. Without the help of their community,
partners, and funders, none of this work would be possible. As a result, they would like
to take this opportunity to express their sincere gratitude to each and every one of their
clients for enabling NOAH to carry out the work that we do.

6. 
Interviews
Up close and personal contacts are permitted during the whole meeting (both truly
and on the web), so you are allowed to allow the discussion to run normally and
watch your interviewee's non-verbal communication as you go.
A center gathering
Center gatherings give you admittance to a select gathering who you might
welcome to evaluate your item, see a demo, give input, or potentially answer
explicit inquiries.
Product/Service Use Research
Research on how and why your target market utilizes your product or service, as
well as information on particular features, is provided by this data. The usability
of the product or service for your target market is also shown by this form of
market research.
Types of market research

7. 
Analysis Based on Observation
You can observe how members of your target audience use your product or service, as well as
what aspects of the user experience (UX) are effective, what challenges they encounter, and
which elements might be simpler for them to use and apply. This type of research allows you
to gain valuable insight into your target audience.
Client Persona Analysis
Using buyer persona research, you may acquire a realistic understanding of your target
market's demographics, problems, motivations for using your goods or services, expectations
of your company and brand, and more.
Analysis of market segments
Your target audience can be divided into many groups (or segments) based on particular and
distinguishing features using market segmentation research. By doing so, you'll be able to
identify practical solutions to fulfill their wants, comprehend their problems and expectations,
discover their objectives, and more.
Market Analysis
Pricing analysis helps you determine a fair price for your product or service to be listed at as
well as what similar goods or services in your market are selling for. It also helps you
determine what your target audience is willing and/or able to pay for whatever it is you sell.
Your price approach will be easier to determine with the aid of all this information.

8. 
IDEATION
Your supporters, vested parties, and pick in inclinations can be naturally moved
from your NOAH AMS to Flourish Showcasing Venture when the NOAH AMS is
coordinated with Higher Rationale Flourish Advertising Endeavor (Flourish
Promoting Undertaking). Moreover, the contact's profile in NOAH contains a
fundamental email history for every supporter from Flourish Showcasing Venture.
The NOAH Columnist module, through your own custom Library Card
determination questions, handles all exchanges of vested party endorsers and
pick in/out inclinations to Flourish Advertising Undertaking. To exactly target
them for your goals, you keep on making bunches in light of each of the
information kept in NOAH. When the gathering has been made, you essentially
click a button to move it to Flourish Showcasing Venture. Additionally, Thrive
Marketing Enterprise receives all of the Opt-In lists you manage that are
particular to email communications at once with a single click. Then, as part of
your marketing automation processes and mailings, you will manage which
groups each group belongs to as well as which opt-in categories apply to each
group within Thrive Marketing Enterprise.

9. 
EPICENTERS
There have been repeating subjects all through the year in the abounding climate of
neediness that fills in as the background for NOAH's activities. The first of these is
administration, and its sign was a strong observer to the viability of our
methodology for aiding and supporting the most defenseless among us on their
process out of destitution and toward a superior and more economical future. The
disturbing expansions in the quantity of harsh sleepers in Luton and Bedford — 53
and 51, separately — which showed increments of 61% and 104% year over year,
underlined the earnestness of the circumstance. Luton came in third and Bedford
had the most elevated populace count per 1,000 individuals beyond London.

10. 
What they do
NOAH approaches homelessness and exclusion holistically, and
regardless of which programme a person contacts initially, they are
encouraged to utilize as many sections of NOAH as necessary to enable
them to realize their potential.
Outreach, Assistance, and Welfare
The foundation of NOAH is welfare services. The most common way
that people first encounter NOAH is through their outreach and social
programmes.
Social Venture
They support NOAH's beneficent undertakings by fund-raising
through their social endeavor adventures, which additionally offer
numerous NOAH clients backing and business open doors.
Work history and training
Being allowed the opportunity to acquire work insight and preparing in
employable abilities is an essential step on the way to a superior future
for somebody who has been destitute as well as long haul jobless. A
way to a reasonable future is opened up by joining this with business
status preparing.