5. Overview Research 45% interested in product Little Competition The Ideal Consumer ConvoGlass Pricing (Combination) Promotional Strategy International Selling
18. The Ideal Consumer Vehicle Owner Finds Automatic Tinting Valuable Can Afford The Product Is Aware of the Benefits
19. Family Life Cycle Stage Female Age Average Age of 38.73 Years Old Target Market: Ages 34 to 44 Aging Due to UVA and UVBRays Family Likely to be Married Likely to Have Children Drive Larger Vehicles (SUVs and Minivans)
20. Household Income Average HHIGreater than $100,000 More Likely to Purchase Luxury Items Convoglass is Luxury Less Expensive Vehicles Next Target Market
22. ConvoGlass Vehicle Glass Adhesive PhotochromicShield Automatically Adjusts to Light Conditions Reaction in Micro-Seconds Reduces Glare Protects from Harmful UV Rays Legal in All 50 U.S. States
23. How it Works Shield Consists of Special Dyes React to UV Exposure Baked Into Adhesive Strips During Production Allows for the Right Amount of Sun to Penetrate Darker Transparency—UV Exposure is High Lighter Transparency—UV Exposure is Low
24. Production & Application Adhesive Sheets with Special Dyes Baked in 48 Inches by 50 Feet Packaged in Canisters for Protection Simple Application Heat Adhesive Sheet–Transfers Special Dyes from Sheet to Windshield
27. Costs & Profits Cost $3.00 per Square Foot $600 per Sheet Plus $5.00 for Transportation Sell to Retailers $700 Suggested Retailer Price $149.99 per Windshield Including $34.99 Installation Cost
29. Distribution Selective Distribution Reputable, Trustworthy Car Repair Shops “ConvoGlass Certification” Disadvantages Contradicts Sales-Orientation Strategy Limits Product Exposure Advantages Control Image and Flow of ConvoGlass Assure Satisfaction and Quality to Consumer Competitive Advantage to Retailers
30. Logistics Management VMI Systems Monitory Inventory Levels and Merchandise is Sent down the Supply Chain when Inventories reach reorder points Retailer End Consumer ConvoGlassInc. Manufacturing Distribution Center EDI Systems Facilitate the Flow of Information throughout the Supply Chain
32. Push Promotions Logic Personal Selling Drawing to Win Trip to Australia ConvoGlass Promotional Events at High Performing Retailers Manufacturer Offers Sales Incentives Retailer Increases Sales of Product Consumer Purchases Product
33. Pull Promotions Logic Sales Promotions Promotional Events Manufacturer Mail-in Rebate Paid Advertisements Print Internet TV/Radio Commercials Manufacturer: Promotion Focused on End Consumer Consumers Demand Product From Retailers Retailers Demand Product from Manufacturer
36. Australia Exporting 1 to 1 Exchange Rate Benefits Sunny Climate UV Exposure Number of Drivers Few to No Language Barriers Minimal Changes Needed to Overall Marketing Mix
38. Conclusion Research 45% Interested in Product Little Competition The Ideal Consumer ConvoGlass Pricing (Combination) Promotional Strategy International Selling
