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David Woods SLI Systems Looking Ahead Seminar
1. Accelerate e-commerce by
connecting shoppers to products
David Woods, Sales Director
eCommerce &
Omni-channel
Experience
2. Agenda
1. Value of the search box
2. Understanding the customer
language
3. Searchandising using
analytics
4. Reporting case studies
5. Importance of relevance
6. Testing
2
5. Searchers are your most valuable shoppers
*Based on analytics data for 200+ retailers 5
11%
higher
3x
greater
6 Min.
longer
Searchers vs.
non-searchers*
$11.09
w/ search
$4.62
w/o search
7
more
Pages Per Visit
6. 6
Importance of Site Search
https://econsultancy.com/reports/ecommerce-platforms-buyers-guide
Site search functionality was
rated as critical by 56% of
companies… just 21% rated
their current solution as good
Why?
They have buying intent
They are in late stage buying
mode
They are loyal
They have come as a result
of a campaign
11. Key Search Reports & Insights
11
Advanced, Real-Time Reporting
Insight into users’ needs
Wide range of controls for
fine tuning
What visitors are looking for,
what they are finding and not
finding
Category-based reporting
37. 37
Test, Test, Test
Grid Vs List Test
Yearly increase in revenue ~ £250,000 increase in usage
Grid views spend £4.47 more than list viewers
Increase in revenue of ~£21,000 per month
41. Site Search Critique http://sitesearch.sli-systems.
com/Site-Search-Critique.html
Live Web Demo
http://sitesearch.sli-systems.com/Request-Demo.html
41