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Consumer Product Concept Testing Breakthrough methodology: cost, speed, affordability
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand management challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New products ,[object Object],[object Object],[object Object],[object Object],Source: PDMA
Inadequate or faulty consumer market research and analysis is the #1 cause of new product failure. ,[object Object],Source: Cooper,  Winning at New Products
Skuuber Demand Certification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skuuber Consumer Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Profile screen --- populated by client online
Sample questionnaire screen --- one of nine seen
Questions Asked & Issues Explored ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skuuber Score®: Net Retail Sales Potential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trial by category usage ,[object Object],[object Object]
HotSpot Chart ,[object Object],[object Object],[object Object],[object Object]
Price Elasticity of Demand ,[object Object],[object Object]
Incremental purchasing ,[object Object],[object Object]
Channel Strategies ,[object Object],[object Object]
Uniqueness ,[object Object],[object Object],[object Object]
Value ,[object Object],[object Object],[object Object]
Purchase Drivers ,[object Object],[object Object]
Areas for improvement ,[object Object],[object Object],[object Object]
Timing ,[object Object],[object Object],[object Object],[object Object]
Fees  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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