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Slides from the webinar where Craig Smith from Trinity Insight reviews our ten most effective conversion experiments run this year, outlining exact website changes and overall conversion impact. We will take a deep dive into a variety of approaches for brands to maximize conversion through testing content and capture fields.
1- How minor tests to the mobile experience can drive major gains
2- Alternative methods of capturing consumer data to accelerate performance
3- Measuring "micro conversions" with your web experience to tackle friction areas