4. Advantages of Using Promotional Products
22. Improve Direct Mail Response
Rates with Promotional Products
Sales Letter Letter & Promotional
Letter plus offer of
Today I’m going discuss how to use promotional products as a value-added marketing tool, the ROI you can expect and some recent product trends
Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers.
Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
It is the only advertising medium capable of engaging all 5 senses.
Printing on a tangible product turns an ordinary message into a marketing experience your can see, touch, hear, smell, taste.
84% of promotional product recipients remember the name of the advertiser on the products.
85% of the recipients do business with the advertiser of the product
83% of people like receiving them.
From lip balm to mouse pads to socks, promotional products come in every shape, color and size imaginable. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogues. If you can see it and touch it, it’s probably available as a promotional product. This allows you to customize a marketing campaign so that it’s more relevant to a specific demographic that you wish to target.
Why should you put your logo on a pen or cup? Does anyone really remember the name of a company that advertises on pens?
Recipients do remember the company that they received a promotional product from. That advertiser on the pen is remembered by 85% of its recipients.
Wearables have the highest rate of brand awareness at 94%.
How that Brand Awareness translates, 85% of promotional products recipients ultimately do business with the company that gave them the product.
New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who receive coupons.
Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.
Promotional product recipients were also 49% more likely than coupon recipients, and 75% more likely than marketing letter recipients, to return and patronize the business they received it from.
Of course everyone likes getting free stuff, but will it really change a consumers opinion of your company?
59% of end-users have a MORE favorable impression of an advertiser after receiving the item.
Almost no one had an unfavorable impression as a result of receiving a promotional product.
Adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%)
When examining the synergistic effects of promotional products when used along with other media, we find that:
Integrating a promotional product with television and print ads increased referral value as well as credibility of the message
Groups who were exposed to promotional products tended to rate the advertising message more positively than those groups not exposed to a promotional product
Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
As a general rule, promotional products of greater value generate more sales leads than products of lower value
The use of promotional products in conjunction with a sales letter can make a significant difference in direct mail response rates.
The use of promotional products can also improve a business’ effectiveness in converting leads to sales appointments.
The inclusion of a Promotional Product to a mail promotion increased the response rate by 50% The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter aloneThe use of a Promotional Product as an incentive to respond reduced the cost per response by two- thirds.
Good Campaigns deliver a better ROI than traditional forms of media.
Impressions or how many instances that your logo or company info was seen on a promotional product, annually.
When you break that down per advertising dollars spent. They are a terrific return on your investment.
Breaking it down further to actual cost per impression – not only are they impactful,
but a modest investment compared with other forms of advertising.
These are the top product categories in the U.S. and the percentage of people who own them. I’ll focus on some of the top categories; bags, apparel, drinkware and writing instruments.
Different view of the categories – how much influence over consumers does each type of product have. This is a little newer statistic and I would probably group power banks in with USB drives. Usefulness is a big factor as well as quality in whether people hold onto your product
And then of course, we can break it down by age. 44 years and younger – custom printed apparel is still a top influencing product category.
Drinkware is one of the most popular promotional products.
That’s because people who receive promotional drinkware find it useful—84 percent of them, in fact.
Plus, the 53 percent of U.S. consumers who own promotional drinkware use it two to three times per week. Imagine how many impressions your brand will get with that kind of use!
Now that you know how popular and useful these products are, it’s time to pick your perfect match. Here’s how to choose promotional water bottles, mugs and tumblers in sizes, colors and materials your customers will crave.
3 Considerations for Promotional Drinkware
Match the Drinkware with Your Audience or Event
If you’re searching for a gift, consider the recipient. If your employees reach for a cup of joe every morning or your customers enjoy a local coffee shop, chances are they will appreciate promotional mugs. But, if you’re looking for the perfect match for your organization’s run/walk, custom water bottles are the easy choice. If you’re unsure of your recipients’ tastes, the usefulness of water bottles, tumblers or pint glasses make them universally popular choices
Drinkware is one of the most popular promotional products b/c people who receive promotional drinkware find it useful – 84% of them.
In fact 53% of US consumers who own promotional drinkware use it 2-3 times/week.
Consider the recipient, if its employees or restaurant patrons, a coffee cup will be appreciated.
At an event, it might be a water bottle for a 5k, or imprinted glassware for a wine or beer tasting.
To make yours stand out, you can use a unique shape or color scheme.
Cups can come with accessories.
Stainless are very popular and good quality will be much appreciated if a gift. They come in unusual colors now (matte black).
Consider a few words of inspiration or a call to action, beyond just your logo or company info.
As we mentioned, drinkware is among the most popular promotional products. To stand out from the crowd and make sure your promotional drinkware is the most likely to be nabbed, choose drinkware that offers both style and substance.
Custom coffee mugs in a unique shape or color scheme (that matches your brand!) will have users enjoying the cup as much as the beverage inside. Some mugs come with accessories, like this Double-up Mug with Coaster or this Spooner Mug that comes with a stirring spoon built right in.
Or, if a stemless wine glass is your choice, consider the Offero Omni Stemless Wine Glass with its modern angled rim.
If you’re opting for a water bottle, consider the quality of stainless steel, like this h2go Solus Stainless Sport Bottle. Or, if your audience appreciates eco-friendly products, consider travel mugs and tumblers made from recycled materials, like this Insulated Auto Mug or Sport Sipper with Straw.
For an added touch, consider imprinting a few words of inspiration on your promotional drinkware. A promotional mug may sport a saying that gets people on track for success each day, whereas a water bottle could offer motivation to stay healthy.
Once you’ve chosen the right piece of drinkware, make use of the space inside to tuck brand materials, coupons, recipes and more to promote your business.
Custom drinkware offers a great mix of function and style, making it a perfect fit to promote your business. Choose promotional tumblers, water bottles and mugs with audience needs in mind, in noteworthy shapes and colors and of a quality that aligns with your brand. By doing so, you’ll be sure to select the perfect promotional products your customers or team members will reach for again and again.
Not only should the color you choose match or complement your brand, so should the quality. Be sure to review the product to be sure it speaks well of your brand. After all, when drinkware is used at the office, at home or on the go, you’ll want everyone who sees it—and uses it—to think highly of your organization
Bags generate more impressions in the U.S. than any other promotional item with a cost per impression of 0.001 cent, making it one of the most cost effective.
Use bags to package your other logo’d items to give them a more upscale image for not a lot more $. Presentation is everything, no one wants a product out of a giant box or sack of items, make your customers feel special with thoughtful packaging.
Bags are the most frequently used apparel item.
Customers keep promotional items if they find them useful. 47% of customers keep promotional products for more than one year.
More than 50% of US consumers own promotional writing instruments like pens, pencils & highlighters. And that’s what makes these tools such a great investment. They’re used so often that the cost for an impression of your brand is just 1/10th of a cent. 5 creative uses of pens include:
Amp up booth visits w/promo pens as giveaways. They are commonly used as conversation starters at events. You can get them in different colors associated w/your brand. Ask attendees which is their favorite.
Helping new employees feel at home on their first day w/a tasteful pen as a welcome gift. Leave it at their workstation w/a signed welcome card.
Reward & Recognize employees. Fun and unique pens are an inexpensive, yet much-appreciated, way of showing recognition. Research shows that the number one reason employees leave their jobs is a feeling they are not appreciated.
4. Customer appreciation – you can imprint pens with a fun promotional message thanking customers for their business. Incorporate them into a customer appreciation day distribute them w/a thank you or even better let customers use them to fill out a prize drawing entry.
5. Stylus pens – if you want to promote your technology to employees or customers, distribute to employees during training or to customers to promote your online service, i.e. internet banking.
If you’re worried button-down oxfords with an embroidered logo or screen-printed t-shirts aren’t quite right for you… we’re excited for you to meet the new generation of logo’d apparel. Yes, promotional dress shirts are still around. And, logo’d t-shirts are too. But, today’s promotional apparel includes hoodies, flannels, scarves, vests, visors, pants and more! Maybe that’s why so many people say they own logowear.
A recent survey finds 58 percent of American consumers own a promotional shirt. Forty-one percent own a promotional cap. And 50 percent own comfy promotional outerwear or fleece. With over 116 million households in the U.S, we’re talking tens of millions of people wearing branded apparel.
What’s more, people wear branded apparel at the office and in real life. This means logo’d clothing is constantly building brand awareness. In fact, the same survey shows when it comes to impressions created per item, three of the top five promotional products in the U.S. are apparel: caps (more than 3,100 impressions per item), outerwear (more than 2,600) and shirts (more than 2,400).
First, you need to know who will be wearing the clothing. Men? Women? Children? Is it for people within your organization or outside? Do they prefer dressy, corporate apparel or something sportier? Knowing who will be rocking your logo’d threads it is the first step in determining the branded apparel to choose.
The time of year matters. Where will your message be seen? For example, during cooler weather, sweaters, knit caps or insulated jackets help keep your name and message on the outside instead of hidden under layers of clothing.
Tailored to your audience
Whatever promotional apparel you choose, choose a style recipients will snap up. High-quality items will stand the test of time, be worn again and again and reflect well on your brand.
Types of apparel
Once you know your target, choose what branded apparel is appropriate. Among the most popular options:
Logo’d T-shirts: These are the most versatile products available, including everything from fashion T-shirts to performance athletic tees. And they’re worn absolutely With an almost infinite combination of styles, fabrics, sizes and colors to choose from, branded T-shirts are a cost-effective way of building brand awareness.
Promotional polo shirts: Half-dressy and half-casual, a promotional polo shirt is the go-to item for corporate apparel, from the office to the golf course and everywhere in between. For a high-quality look, embroider a small logo or message on the left.
Imprinted Sweatshirts: Nothing says comfort and relaxation like fleece, especially the fashionable—yet practical—classic hoodie. Along with other outerwear, fleece is also the most influential promotional product for ages 18–44.
Branded Outerwear: Branded jackets and vestsavailable in many different weights and styles, perfect for keeping your logo visible in any type of weather. And if they’re well-made and look good, they’re kept more often than other promotional clothing
Personalized Headwear: People hang onto hats for two reasons: They’re eye-catching and incredibly useful. They’re worn year-round and always put your brand front and center. Popular items include promotional baseball caps and visors.
Whenever you’re giving promotional clothing to an employee or customer, make it useful, attractive and modern. Doing so gives people more reasons to wear your branded apparel.
Power banks are portable chargers that can be used to charge a cell phone or other devices when there isn’t an outlet. Using a promotional power bank is easy. Simply charge the power bank ahead of time.
If you’re planning a power bank promo, be sure to choose a power bank that’s right for your customers or employees. That means understanding mAh: how power is measured in portable battery chargers. The acronym mAh stands for “milliampere hour”. More power means customers can fully charge a wider array of devices. Manufacturers generally post the mAh capacity for devices on their website, in the tech specifications.