1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Credits
Spider-man http://www.youtube.com/watch?v=AGUY3GiM1T4
Brief description:
What do you see?
It starts with Spider-man swinging in towards the screen then cuts to the credits rolling up.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement It has different soundtracks playing during the credits and the credits roll up with the writing
being white and the background being black with spider webs at the side rolling up as well.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
There are not many techniques in the credits except the writing being sharpened so it stands
out.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
As it would be shown on TV screens the fps would be standard UK 25 fps. Also to be shown on
YouTube it would have been compressed. The screen ratio would be varied depending on
household TV’s with the video format being PAL.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).

3. Salford City College
Eccles Centre
Creative Media Production
3
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)