The document describes a BBC Three sting found on YouTube. It shows the BBC Three logo on a purple starry background that slowly fills with bright pink liquid as the words "BBC" appear above "Three". Animation, visual effects, color rendering and smooth movement are used, keeping the coloring simple but bright. As the pink liquid fills, the "Three" becomes brighter and bolder. The standard screen ratio would be 16:9 widescreen for modern viewing.

1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Sting for BBC THREE found on you tube.
Brief description:
What do you see?
I see the BBC Three logo on a purple starry background. And it slowly fills up with bright pink
liquid. The words BBC are one top of the Three.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The colouring is kept simple but bright. The movement is smooth and not too fast. There are
no other special effects other than that really.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The ‘Three’ at first is quite faint but then as the pink liquid fills up it becomes brighter and
more bolder. It stands out more.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
The standard screen ratio if played on tv would be 4:3 but it is likely that the screen ratio
would be widescreen which is 16:9.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).

3. Salford City College
Eccles Centre
Creative Media Production
3
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)