1. SalfordCityCollege
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
In the viva tv ident the whole clip focuses on the text which is in pink writing. The letters rotate
around each other in a random order until they come together to spell VIVA.
Brief description:
What do you see?
The clip at the start it just shows the letter V with a few sparkle effects behind it till the letter V
moves out of the way of the shot to bring the rest of the letters of the word. The letters then
rotate around each other with different letters moving closest to the camera and blocking the
other letters at different points, Untill finally they assort themselves into the word VIVA. The
camera letters then move further away from the camera and the star style sparkle effects still
stays there.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The clip is done totally on CGI on both the back of the image and the words used in the clip.
The only movement in the clip is when the texts moves around in the clip the camera stays
still.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The letters have been sharpend to appear clearer and have had a 3d effect put on them to
make sure everyone watching there main focus is on the letters.

2. SalfordCityCollege
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
HD 1080
50fps

3. SalfordCityCollege
Eccles Centre
Creative Media Production
3
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)