1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Indents- E4, C4, More 4
http://www.theidentgallery.com/player.php?id=C4-2007-ID-FLATS-HD-1 C4
http://www.theidentgallery.com/player.php?id=E4-2007-ID-HOTEL-HD-1 E4
http://www.theidentgallery.com/player.php?id=MORE4-2012-ID-TREE-1 More 4
Brief description:
What do you see?
C4- Channel 4 is aimed at the general public so It has a ruff council estate full of rubbish and
looking horrible because it’s showing that the channel is aimed for everyone out there and you
see parts of a building forming the 4 to show its channel 4.
E4- Is aimed at a teenage audience and shows a bedroom and suddenly everything starts to
move like the wardrobes and tentacles coming from behind the bed and a 4 appearing with an
E carved into it.
More 4- Is aimed at an old generation audience and shows pads stuck to a tree blowing in the
wind and More 4 coming in from the background with this being simpler compared to the
other two.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
C4- Visual effects used to form the 4 symbol and all grey and dark and movement to form the 4
symbol on the side of the building.
E4- Everything in it is animated and uses visual effects. It uses bright colours to give it that
good feeling and everything in it moves randomly and you don’t know what you expect to
move next.
More 4- In this there is simple animation used compared to the other two with the pads
simply blowing in the wind all different colours the more 4 simply comes in from the
background with the 4 being made from the pads.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
C4- Everything is sharpened especially the 4 to make it stand out and everything has high
opacity and background blurred a little when 4 appears
E4- Everything in it is sharpened and at a high opacity.
More 4- It is sharper and at a high opacity and also moves in from the background.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
Standard TV ratio is 4:3 so it would be this as it is being shown across the nation. PAL frame
(standard UK TV) is 25 fps. The resolution would be standard resolution.

3. Salford City College
Eccles Centre
Creative Media Production
3
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)