This document contains technical information and descriptions about a World Cup sting produced for ITV Sport, including a brief description of the visual elements in the sting and the techniques used to create it, such as animation, visual effects, and color rendering. It also provides technical metadata about the video format, screen ratio, resolution, frame rate, and compression used. Key terms related to motion graphics, video compositing, and other technical aspects are defined in a glossary.

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Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Stings- ITV Sport World Cup sting
Brief description:
What do you see?
Liquid building up to form a solid trophy with two liquid circles spinning around it. The trophy
formed up quite fast then the liquid circles came in and began to spin around it and carried on
spinning around it with it saying ITV Sport at the bottom of it.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
Visual effects are used to build up the trophy to make it look unique and the circles go around
the trophy to make it stand out and show how great the world cup tournament is. The trophy
is also gold to make it stand out as gold symbolises richness and can mean wealth and that the
tournament is wealthy and it being shown on ITV to attract people to watch the tournament
and that it is a great occasion where everyone can feel a part of it.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity The background is blurred to make the trophy stand out.

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Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
The screen ratio is 4:3 or widescreen 16:9 as it is shown around the world on TV’s and video
format would be PAL is the UK Standard definition image (576 vertical lines).
It would be UK standard 25fps.
Codec H.264
A codec is the format in which your video will be encoded.
Different codecs have different features and varying quality. For
best results, we recommend using H.264 (sometimes referred to as
MP4).
Frame rate 24, 25, or 30 FPS
If you know at which frame rate you shot, it is best to encode at
that same frame rate. However, if it exceeds 30 FPS (frames per
second), you should encode your video at half that frame rate. For
example, if you shot 60 FPS, you should encode at 30 FPS. If you're
uncertain what frame rate you shot at, set it to either "Current" or
30 FPS. If there is an option for keyframes, use the same value you
used for frame rate.
Data rate 2000 kbps (SD), 5000 kbps (HD)
This setting controls both the visual quality of the video and the file

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Motion Graphics and Video Compositing Unit 64
Glossary
size. In most video editors, this is done in terms of kilobits per
second (kbps). Use 2000 kbps for standard definition or 5000 kbps
for high definition video.
Resolution 640x480 (SD), 1280x720 (HD)
640x480 for 4:3 SD video, 640x360 for 16:9 SD video, and
1280x720 or 1920x1080 for HD. If you have the option to control
the pixel aspect ratio (not the display aspect ratio) make sure it's
set to "1:1" or "1.00", sometimes referred to as "square pixels."
Deinterlacin
g
Maybe
If you are shooting on an older camera, enable this option.
Otherwise, you may get weird-looking horizontal lines in your
video. With newer camera models this won't matter, so you can
leave this option unchecked.

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Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)