Jasmine Davies

1. Jasmine Davies
Media Studies Audience Research Questionnaire
This questionnaire is designed to gather relevant quantitative and qualitative data regarding my
music video coursework. The information collected will inform me of my target demographic,
including their personal views and expectations of the Indie pop genre.
1. What isyour age?
o 16-18
o 19-25
o 26-35
o 36+
2. What isyour gender?
o Female
o Male
o Other/prefernottosay
3. Ethnicity:
4. Hobbies/interests:
5. How doyou accessand discovernew music?
o YouTube
o Spotify

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o Music channelsontelevision
o Other(Apple music,social media,radioetc.)
6. How oftendoyouwatch musicvideos?
o All the time
o Sometimes
o Rarely
o Never
7. What kindof musicvideo interestsyouthe most?
o Narrative-based(avideowithaclearstory)
o Performance-based(focusedonthe band/artistperformingthe song)
o Both narrative andperformance based
o Other(Illustrative –videomatchesthe lyricsof the song)
8. List some key featuresyouwouldexpecttosee inanindie popmusicvideo:
9. Selecttwoindie popartists/bandsthatyoulistento
o Lana Del Rey
o The Neighbourhood
o The 1975
o The xx

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o Lorde
o Marina and the Diamonds
10. How longdoyou expectamusicvideoto last?
o Two minutesorless
o Three minutes
o Four minutesormore
11. Do youexpectthe artist/bandtoappearin an indie popmusicvideo?
o Yes
o No
12. List themesyoucommonlysee inindie popmusicvideos:
13. What style of musicvideowouldyoulike to see more of inthisgenre?(Please specifywhy)
o Videosthatconformtotypical features
o Videosthatreinvent/subvertindiepopconventions
o Aspectsof both
Reason(s):

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14. Do your friendslistentoindie pop?
o Yes
o No
15. Do youbelieve asongcan take on new meaningswhenaccompaniedwithavideo?
o Yes
o No
16. Do youfollowartistsonsocial media?If so,whatplatforms?
o Yes
o No
Social mediaplatforms: