Audience Research Questionnaire

1. HollyLeach
Audience Research Media Studies Questionnaire
The objective of thisquestionnaire istofurtherunderstandthe nature andthe expectationsof the
audience of anIndie Folkmusicvideo andtoprovoke the audience to reflectontheiropinions
concerningthistopic.
1. What age are you? (Please tickone)
2. Please tickyourappropriate gender:
Female
3. Please state yourethnicity:
4. Wouldyouexpecttosee the artist performinginanIndie Folkmusicvideo?
5. Wouldyouexpectsome formof story to be presentedinanIndie Folkmusicvideo,meaning
that the musicvideoisnotsolelyperformance-based?
6. If so, wouldyouexpectthese storiesofferedinvariousIndie Folkmusicvideostodiffer
greatly fromeach other,meaningthatthere isvariation?
7. What type of message doyou thinkIndie Folkmusicvideosoftenconvey?(E.g.apolitical
message thatdiscusses…)
26-30 31-35
Male Other
16-20 21-25

2. HollyLeach
8. What keythemesdoyouthinktendto appearinIndie Folkmusicvideos?
9. In youropinion,whatmakesanengagingmusicvideo,andwhy?(Doyouhave anyspecific
examplesof aspectsof particularmusicvideosyouhave foundinteresting?)
10. In an Indie Folkmusicvideo,wouldyouexpectthe lyricstomatchthe visualsof the video?
11. Whichof these artistswouldyouratherlistento?(Pleasetickamaximumof twoboxes)
Of MonstersandMen
12. What wouldyouexpectfroma website foranIndie Folkartist/band?
13. What do yourinterests/hobbiesinclude?
14. Tick those belowthatapplytoyouas an individual:
FirstAidKit The Lumineers
The Mountain Goats Mumfordand Sons

3. HollyLeach
You like toconformto society
You are confidentwithstronggoals
15. What coloursdo youassociate withIndie Folkmusicvideos?
16. What isyour preferredgenre (s) of film?(Doyouhave anyspecificfilmsasexamples?)
17. What wouldyoulike tosee more of in termsof Indie Folkmusicvideos?
18. Wouldyouprefera musicvideotoconformto genre stereotypesorchallenge them?(Why?)
You see a lotof importance andvalue in
money
You tendto focuson the past and
tradition
You tendto take actionwithout
much care forthe consequences
You enjoylearning anddiscovering
newthings
You pride yourself onyourownopinion
and have awarenessof the happenings
insociety